Hasta La Creative!

Advertising Agency: Fred & Farid, Shanghai, China

Last year, we brought you news of the “Stop Phubbing” campaign from MRM . The new term had even made it into The Macquarie Dictionary. To spread awareness of the growing problem of the “act of snubbing someone in a social setting by looking at your phone instead of paying attention” a term for the “uniquely 21st century problem” needed to be developed. It’s on Urban Dictionary (the true measure of a word’s acceptance) now, so “phubbing” is completely legit.

If you’ve ever wondered where the phrase “phubbing” came from, the above video is for you. The short answer: it was developed in May 2012 by a team at Sydney University that included a lexicologist, a phonetician, a debating champion, a poet, several authors, and a cruciverbalist (a professional crossword maker — yeah, I didn’t know that one either). This team gathered, brainstormed, and debated to find a word to call people’s attention to the problem of phubbing. Some of the discarded suggestions? Nubbing, fumping, phufing, phrolling, igging, exing, phexing, nuthering, bitting, and tele-snub. I think you’ll agree that phubbing was the right choice. Tele-snub is the only one of those choices that even makes sense. Nuthering does kind of have a nice ring to it though, no?

The video above from McCann Melbourne and Macquarie goes on to document the spread of the word, complete with an overly-enthusiastic interpretation of the word’s effects. Sure it may have gotten people to talk about phubbing. But how many phubbers did it actually stop? At the end of the spot comes the declaration “Language is always changing. Update your dictionary,” with a shot of the Macquarie Dictionary 6th Edition. It’s a clever way for Macquarie Dictionary to plug itself, since it was one of the first places where the new word appeared. If you’d like to join the movement to stop phubbing, you can do that here, where, as it turns out, you can also come out as pro-phubbing (for some reason).

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Walmart has been an advertiser on National Football League broadcasts over the years, but the budget-conscious retailer has rarely bought a lot of TV time during games due to the cost. That’s changing, however, as the giant retailer steps up its NFL advertising this Thanksgiving to support its Black Friday sales.

“We’re doing more with the NFL around Black Friday than we’ve ever done,” said Walmart U.S. Chief Marketing Officer Stephen Quinn during an interview at the Association of National Advertisers Masters of Marketing Conference earlier this month in Phoenix. Days earlier, Mr. Quinn’s boss, Duncan Mac Naughton, Walmart’s U.S. chief merchandising and marketing officer, teased the retailer’s investment in the NFL at a meeting of the National Beer Wholesalers Association in Las Vegas. “Football, family and beer, that’s what I am talking about,” Mr. Mac Naughton said in a presentation, after showing a reel of NFL highlights.

The NFL is “one of the properties that I think will resonate with each one of you,” he told the distributors, while reiterating Walmart’s goal of doubling beer sales in the next three years.

Continue reading at AdAge.com

Quando se fala em Detroit, geralmente a primeira coisa que se pensa é na indústria automobilística. Mas, lá pelos anos 1960, a cidade conhecida como Motor City foi também o berço de uma revolução musical chamada Motown, quando um som único e contagiante ultrapassou as barreiras geográficas e culturais para influenciar artistas ao redor do mundo. É esta a história contada em Boom Town, documentário apresentado pela Levi’s que retorna aos anos 1960 para relembrar a trajetória de músicos que até hoje são referência nos universos musical e fashion.

Dirigido por Aaron Rose, Boom Town é o resultado de um grande processo de pesquisa em busca de filmagens raras em casas noturnas e shows, filmes cotidianos e fotos, além de filmes industriais da época. As imagens são mostradas com a narração dos artistas que vivenciaram aqueles momentos, como Russ Gibb, dono do Grande Ballroom – por onde passaram alguns dos maiores artistas do soul e rock da época -, o guitarrista de estúdio Dennis Coffey e o diretor de arte Gary Grimshaw, que criou diversos pôsteres para a gravadora.

O começo do documentário é um pouco devagar, mas quando a música começa pra valer, é impossível tirar os olhos da tela ou aumentar o volume para relembrar os clássicos da Motown. Vale o play.

Post originalmente publicado no Brainstorm #9
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Don’t be surprised if one of these days you’re standing in Starbucks and you hear someone bypass a soy latte for a freshly fizzed lemon ale.

A trademark filing by Starbucks for the term “Fizzio” — which came as the chain has been testing a line of carbonated drinks in Atlanta and Austin — has fueled speculation the company is about to make a big play beyond brewing into bubbles.

The Seattle-based coffee giant in its filing noted that the name could apply to a variety of drinks as well as beverage-making machines, raising the possibility it could become a direct competitor to Sodastream, which produces machines for carbonating water at home. A Starbucks spokeswoman said that it has “not announced any plans about expanded availability” and said it does “not have plans for an at-home machine at this time.”

Continue reading at AdAge.com

“Found guilty for perfect execution.”

Advertising Agency: IMAGO, Zagreb, Croatia
Art Director: Darko Bosnar
Copywriter: Darko Bosnar, Goran Bader
Illustrator: Anna Kulakowskaja
Additional credits: Petar Fridrih

Advertising Agency: DDB, Auckland, New Zealand