Oct
14
Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?
Posted in: Uncategorized
What good is native advertising if it doesn’t talk like a native?
To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here’s a look at four publishers, and how their sponsored-content teams shape up.
BuzzFeed
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