(TrendHunter.com) Career expert Nicole Williams joins Secret Clinical Strength to present a series of fun and informative tips for women in stressful business situations. In this video, Nicole explains how even…
Joe Sayaman and Peter Cortez have spent the last year churning out clever tech projects. In September, they gave the world the Citypricks biking PSA. Last spring, there was Citydoping NYC, and unofficial travel guide for tourists who don’t want to seem too touristy. And, of course, after Sayaman left SS+K in 2011, he produced a mobile game called Pee & Poo Save the World. Seriously. So, their latest venture, a venting website called Workwankers, seems pretty benign.
Workwankers, also developed by Sam Mylarczyk, is Tumblrish in that it’s really just a dozen or so creative slides that use illustrations and text to call out archetype ad wankers who happen to embody annoying stereotypes. Shoulderbeast is the person who hovers. Idea Killer is the office Bitter Bob. Pervoceros is the guy who mistakes creepy behavior for flirting with women. Etc. People are encouraged to call out wankers and email their suggestions to Sayaman and Cortez. It’s a simple concept, and the illustrations are great, but the site may be too generic to really make an impact. Every office has these unaware employees. Plus, after you look at the site for a minute, there’s no incentive to come back. I’d rather see the slides turned into a calendar available for purchase. That way, ad folk can post the calendar by their desks and laugh a little after an oblivious Shoulderbeast hovers. A few screen grabs after the jump.
New Career Opportunities Daily: The best jobs in media.
Você provavelmente conhece a Volvo como uma marca sinônimo de segurança. Desde sempre foi assim, seu principal argumento. Mas agora, pelo menos para a linha de caminhões, ela está colocando “algo mais” em seus comerciais. Segurança e adrenalina formam uma dupla inseparável nos dois últimos filmes da marca.
Em setembro, foi lançado o “viral” The Hook. Nele, o presidente da Volvo Trucks, Claes Nilsson, aparece de capacete e terno falando “Eu aprendi se você quer criar um hit no youtube, é preciso fisgar a audiência logo no começo do vídeo”. Bom, se você ainda não viu, entenda porque a frase faz tanto sentido:
Bom, os mais de 2 milhões de views confirmam o sucesso. Tanto que agora eles investiram em uma produção ainda mais complexa e numa associação mais inusitada: um caminhão vermelho como “isca” para a Farra do Boi em Ciudad Rodrigo, na Espanha. Foram mais de 250 pessoas e 28 câmeras para fazer o vídeo que é destaque deste post.
Fora isso, o site The Chase 360 mostra todo o making of do vídeo, destacando alguns pontos turísticos e permitindo que você escolha assistir pela câmera 360 no alto do caminhão, pela visão do helicóptero, de um dos corredores ou de um ângulo mais próximo de um dos touros. Definitivamente, vale o clique. Abaixo algumas imagens.
Obs: É claro que foi um desafio GIGANTE escrever esse post de forma imparcial, sem fazer qualquer alusão ao recente caso do Instituto Royal e sem falar sobre o quanto acho grotesco e primitivo ao que muitos chamam de tradição. Mas o fato é que a prática existe. E a Volvo explorou o tema de forma inteligente e o projeto é bem interessante.
Post originalmente publicado no Brainstorm #9
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IPG Mediabrands’ Initiative has been awarded the £15 million media planning and buying business for Travelodge, the agency’s biggest account win in a decade.
A group of children were turned into the “most free-thinking art directors ever” after gathering at the V&A Museum of Childhood to give briefs to a team of illustrators including Sir Peter Blake.
Dans le même genre que le projet de Gabriele Meldaikyte, le designer hongrois Kevin Harald Campean a voulu, dans le cadre de la fin de ses études, repenser l’objet essentiel qu’est le kit de premier secours. Avec une charte graphique simplifiée et très bien pensée, découvrez plus d’images de ce projet dans la suite.
BBC Global News has struck a deal to serve sponsored video clips inside paid tweets via Twitter’s growing Amplify program, according to the companies.
BBC.com has begun producing a series of short-form videos called “#BBCTrending” to appear in Twitter streams later this fall. The videos, hosted by Ann-Marie Tomchak, give viewers the inside story on trending news on social media that day — after a brief pre-roll from a sponsor.
“#BBCTrending” will be distributed to BBC International’s 4.8 million Twitter followers and pushed further as Twitter sells from its suite of ad products, such as promoted tweets, to help with distribution.
Content marketing continues to rise in importance for marketers, with one recent piece of research by content marketing agency Seven claiming that 80% of senior marketers view owned media as either effective or very effective at delivering return on investment for their brands.
Houston-based, Hispanic-focused indie agency Lopez Negrete is expanding its operations as it’s now opened up an office in New York City on 3rd Ave/47th St. No word yet on approximate staff count in the office or if there are specific clients being served in NY, but last we recall, Lopez Negrete took over for GlobalHue on Hispanic ad duties for Verizon Wireless (Chicago’s Common Ground handles the African-American portion). The agency currently houses over 200 staffers in its Houston hub and its L.A. office and also works with notable clients including Walmart, Bank of America and Kraft Foods.
Regarding the East Coast expansion, Alex López Negrete, CEO/president/namesake of Lopez Negrete who founded the agency with wife Cathy in 1985, says in a statement, ”Connectedness to our clients and our community has always been the hallmark of our agency. It is also a game of scale and access. By having full-service offices on each coast, our organization has the ability and resources to deliver with unmatched depth, speed, innovation and efficiency that provide a very tangible advantage for both clients and consumers, both of which are now working and communicating in a real-time environment.”
New Career Opportunities Daily: The best jobs in media.
Brands account for 40 per cent of the 1,000 most-shared Instagram videos, according to data compiled by marketing technology company Unruly.
Glyn Williams, Asda’s digital marketing director, admits it’s “not easy” driving loyal behavior without a loyalty programme, but said its mobile app, retargeting and Wi-Fi are ways of coping with the challenge.
Bacardi has called a creative pitch for its Eristoff vodka brand, as it looks to expand its appeal in the UK.
Commercial radio provides content worth £1.5 billion and is more entertaining than BBC radio, according to findings to be presented this afternoon at an event to celebrate 40 years since the launch of the medium.
Advertising Agency: Mente Piperita, Milan, Italy
Copywriter: Elena Fiume
Art Director: Filippo Lorenzetti
The advertising and marketing communities are coming together on Monday 4 November for a remembrance service for Nick Milligan, the former managing director of Sky Media.
The latest from Onion Labs sees them working with DSW to rile the folks at PETA in a new campaign called “Bad Pet Owner.”
This new campaign for the discounted shoe outlet where I once picked out and purchased a pair of shoes in under four minutes while en route to a wedding opens with the spot “Goat.” “Goat” features about as many pet deaths as you’re ever likely to see in an advertisement. Each time the bad pet owner (inadvertently) kills a pet, he goes to DSW for a new pair of shoes so he can use the shoebox to bury his deceased animal pal. By the end of the spot, he has a quite the shoe collection — and a backyard pet cemetery. Watch it before PETA files a complaint to have it taken down.
In addition to the “Goat” spot (and one forthcoming) Onion Labs has also rolled out a Men’s Fashion section on TheOnion.com sponsored by DSW. The section includes older content that fits the category, as well as new, sponsored content like “Dead Hamster Feels Its Life Has Been Properly Honored With Shoebox Coffin,” which dovetails nicely with the “Goat” spot. Incorporating material on its parent site in addition to the humorous video really plays to the budding agency’s strengths and shows what kind of potential they have in the future.
Good luck with the (inevitable) ensuing PETA lawsuit, Onion Labs. We’re pulling for you. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
St Luke’s has hired Rose Van Orden, a senior planner for radio and music at the BBC, as planning director with responsibility for strategy for clients including Very.co.uk.
(TrendHunter.com) Reddit user and makeup artist Sssamanthaa posted a genius Pop Art Zombie look online recently that will sure to have makeup aficionados and zombie enthusiasts everywhere drooling. The zombie look is…
There’ll be business school cases written about the rise and fall of BlackBerry, not to mention its latest feat of losing almost a billion dollars in three months so it could fill warehouses with stacks of unsold smartphones that looked like iPhones and Galaxies. With various potential buyers contemplating whether to take the company private or sell off the pieces, BlackBerry ran an open letter a few weeks ago to reassure its customers of its “best-in-class” value in productivity, security and social networks.
No need to wait for the book to deconstruct that last bit. It’s scary dumb. The world doesn’t need half the smartphones currently on the market, companies are getting linked into larger hardware and software zaibatsu, and all phones will get obliterated once Google, Samsung and Apple figure out how to turn them into glasses, wristwatches and fashionable raincoats.
SapientNitro has appointed Trefor Thomas, the co-founder and executive creative director of integrated agency Brand Advocate, as a creative director.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
