Liverpool FC stalwart Steven Gerrard and Star Trek’s Spock star in the global launch campaign for the Xbox One console with activity that invites fans to “enter a new generation of games and entertainment”.
Mr. Dornan, an Irish actor and underwear model, will be the new male lead in the movie adaptation of “Fifty Shade of Grey,” the book’s author, E.L. James, confirmed.
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With a new NBA season comes new spots for Kia from David&Goliath starring L.A. Clippers superstar Blake Griffin. This season, though, Blake, aka “The Endorser” as he’s known in other campaigns, is joined by a small sidekick, Jack McBrayer, who is best known for playing the bizarre but sweet NBC page on 30 Rock.
While this spot, “Trailer,” adorably portrays Griffin and McBrayer as a noble superhero team saving citizens from purchasing non-Kia vehicles, it lacks what has made Grffin’s spots for Kia so memorable over the years: Blake’s inherent weirdness. Not once does Blake open his mouth to tell the camera something strange while giving his off-putting stare. Neither does McBrayer, whose unhinged 30 Rock performance allowed him to frequently stand out amidst a large cast filled with other unhinged individuals.
I certainly hope that “Trailer” is aptly named, released only to build excitement for forthcoming “feature presentations.” If we never get to see two superpowers of weird actually interact with each other, then all may be lost. The next spot, “Zipline” is slated to come out early next month. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Australia's Ad Standards Board recently axed the TV spot below for Cougarlife.com because a scene where the voluptuous spokeswoman pushes a younger woman into a wacky pratfall was considered too violent for broadcast. As an American used to entire blocks of ads during the Super Bowl where people get hurt for no reason, I'd say they were overreacting.
Oddly, the complaint they received didn't mention violence at all. Rather, it took issue with the ad's misogynistic tone and strongly implied guarantee that cougars will have sex with you if you use that website.
"I found the ad very offensive," the consumer complaint said, "as it depicts an older women inferring that the men in the ad would be better 'taken care of' by her, rather than the younger women. It seemed to suggest that she would be a better 'mate' for the men in the ad than the younger women." But in the end, the standards board decided the comedic violence was "not justified in the context of the service being advertised."
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(TrendHunter.com) While body hair is often something women despise and quickly try to remove, these humorously hairy fashion items are offering fashionistas a way to have some fun with these hairy features….
Mark Simon
A recent article in Advertising Age reported that agencies are declining to take on every new request for proposal that marketers toss their way, citing smaller fees, shorter deadlines, vague briefs and unreasonable demands. The pressure on CMOs to deliver overnight results, an ever-evolving media landscape and shrinking profit margins are all combining to decrease the quality of RFPs and increase the number of agencies that feel they have to say “thanks, but no thanks.”
O trailer gameplay com um monte de QTE (Quick Time Events) me deixou meio desconfiado, mas ainda assim “Ryse: Son Of Rome” é o jogo que me deixou mais ansioso da nova geração, exclusivo do Xbox One.
Desenvolvido pela Crytek, você assume o papel de Marius Titus, um jovem soldado romano que testemunhou o assassinato de sua família e agora busca vingança. Sério, não precisa muito mais do que isso pra querer jogar.
A animação de abertura do game foi criada pela Platige Image, da Polônia, mesmo estúdio responsável pelos créditos da série “Vikings”. A sequência conta sobre A Lenda de Damocles, um centurião fantasmagórico, que é o próprio espírito da vingança.
Direção de arte incrível imitando pintura, que você pode assistir acima. Abaixo o making of:
Post originalmente publicado no Brainstorm #9
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Evolution Bureau exec creative director-partner Steve Babcock helps lead the charge on the agency’s digitally-and socially-minded campaigns for clients ranging from A&E to Zynga. Before his current post, he helped steer numerous notable efforts as an exec creative director at CP&B, for clients like Volkswagen, American Express OPEN, Best Buy, Guitar Hero and Domino’s Pizza, including the super useful “Domino’s Pizza Tracker.”
But his digital smarts aren’t limited to the confines of the office. A couple years ago, he crafted a totally endearing ploy to appease his biggest client ever — his wife. Because of work, he couldn’t be home for her birthday, so he devised this crafty way to let her open her presents — on Facebook.
But his digital ingenuity is just one of the interesting bits about Mr. Babcock. You’ll learn more of them in this week’s episode of Six Things.
(TrendHunter.com) If your only two options for Halloween this year are either a sexy mouse or a chic witch, why not look into some pop culture costumes to keep things fresh? Referencing a celebrity or TV show on…
Advertising Agency: Happiness, Brussels, Belgium
Creative Management: Karen Corrigan, Dominique van Doormaal
Concept Providers: Arnaud Bailly, Ross McCurrach
Production: Sophie Gunsbourg
Account Management: Pascal Kemajou
Design: Modern Practice
In-house Design: Jeremy Vandenbosch
Web Development: BLISS interactive
Film: Maxence Dedry
Generative Artist: Sergio Albiac
Driver & Art Collector: Walter Vanhaerents
Assistant to driver: Vincent Verbist
Technical Support: Lexus Wemmel
PR: Joris Joosten, Big On Results
This week, Draftfcb is hiring community manager, while Blue State Digital is seeking a senior media strategist. Wilen New York needs a copywriter, and Deep Focus is on the hunt for an art director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
L’artiste Brian Donnelly (connu sous le nom de Kaws), expose actuellement ses créations pops et colorées au Pennsylvania Academy of Fine Arts. Présentant notamment une nouvelle sculpture appelée Born to Bend, cette exposition tout en contrastes, rappelle celle de Takashi Murakami au Château de Versailles.
This seems kind of odd considering the kudos DUMBO-based The Joey Company received for a Trojan campaign launched just a few months ago (above) from the likes of Buzzfeed and Adweek, but we’ve received multiple tips over the last 24 hours that the brand has parted ways with the DUMBO-based agency. Inquiries to the Joey crew have been left unanswered and we really didn’t make any inroads either with Trojan parent company, Church & Dwight, which could only serve up this measly statement: “Church and Dwight does not comment on the status of our agency partners and the brands they work on.” We’ll keep checking on the matter as we’re also hearing that another client relationship may be on the rocks at Joey. As for C&D, along with Trojan, the company also houses brands including Arm & Hammer, Nair and Orajel.
New Career Opportunities Daily: The best jobs in media.
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard to miss the latest example:
Google has begun to place large banner-size images atop search listings for certain brands, such as Southwest Airlines. Digital marketing company Synrgy first spotted the gargantuan ads on Wednesday, and Google has confirmed the test.
“We’re currently running a very limited, US-only test, in which advertisers can include an image as part of the search ads that show in response to certain branded queries,” said a Google spokesperson. He added that the ads are running on desktop only and pointed to other “informative visual elements” Google has added to search ads like thumbnail image carousels, video ads and product listing ads.
Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Joseph Bonnici
Art Director: Chris Harrison
Copywriter: Hayes Steinberg
Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Joseph Bonnici
Art Director: Chris Harrison
Copywriter: Hayes Steinberg
Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Joseph Bonnici
Art Director: Chris Harrison
Copywriter: Hayes Steinberg
Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Joseph Bonnici
Art Director: Chris Harrison
Copywriter: Hayes Steinberg
Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Joseph Bonnici
Art Director: Chris Harrison
Copywriter: Hayes Steinberg
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