Innocent has launched a thinner version of its standard smoothie called the Extra Juicy Smoothie, aimed at consumers who find the texture of its standard product too thick.
Traditional advertising techniques will continue to be an influential part of the modern digital business model, writes Paps Shaikh, European general manager at Say Media.
Lexus wanted to show that the Lexus IS Hybrid is a unique car, so “Trace Your Road”– a collaboration between Saatchi and Saatchi Italy, Logan, Movie Magic and Fake Love, is a completely different kind of ad.
Whether you call it a “life-size video game,” “real-time and real world video game,”or just a unique experiential event created and filmed with impeccable visual design, “Trace Your Road” is daring on many levels. And a little dangerous, actually.
The event, held July 26th, took place inside a large aircraft carrier near Rome. Ten finalists chosen from applicants on Lexus’ Facebook page (now that’s engagement), sat in the passenger seat while F1 driver Jarno Trulli drove through a course, traced on the spot by those contestants, using a tablet that projected the course onto the floor with the help of a collection of 12-20K and 22K projectors. Contestants were penalized if Trulli drove outside the projected course or touched the walls of the hangar. What resulted was a ton of impressive driving and incredible footage. Oh, and no horrific accidents.
The footage for the television spots — produced by Movie Magic and directed by Logan’s Alan Bibby, with app design and generative visuals by Fake Love — was used in :15, :30, :60, and 1:20 spots. “Trace Your Road” succeeds as a visually stunning spot that pushes boundaries, utilizes innovative consumer engagement and, perhaps most importantly, makes the Lexus IS Hybrid look like a ton of fun to drive. The behind-the-scenes video, also well worth your time, is featured along with credits after the jump.
New Career Opportunities Daily: The best jobs in media.
ITV2 is the latest broadcaster to be rapped on the knuckles by the Advertising Standards Authority for airing alcohol ads during programmes likely to appeal to children.
A successful man delivers a message to his younger self in this ‘From the Future’ film by Johnnie Walker that conveys the message “we are all a work in progress” and everyone can achieve something better.
Wickes has renewed its sponsorship with TalkSport for another year, building on its four-year relationship with the station, in a deal brokered by Carat Sponsorship.
This ad for a pain reliever might signal the end of Tylenol’s own headaches.
The Johnson & Johnson brand has launched a spot for brand Tylenol, which began running on TV this week. It’s likely the start of the first big comeback campaign for a brand that has suffered multiple recalls and an FDA decree that required an overhaul of some of the drug manufacturer’s factories.
The ad, which was directed by Drake Doremus (“Like Crazy”) is the first Tylenol work from WPP’s JWT, which picked up the creative account from Interpublic Group of Cos.’ Martin Agency in October last year. The first is a franchise, anthemic spot that features products in the Tylenol portfolio, from extra strength to cold to infants. The ad features vignettes showing how Tylenol-brand products — from Tylenol Extra Strength to Tylenol Cold to Tylenol Infant — do their job so you can do yours. At the end, the voiceover notes that Tylenol has been the No. 1 doctor-recommended brand of pain reliever for many years, and adds: “For everything we do, we know you do so much more.”
Situé en Islande dans le parc national de Thingvellir, patrimoine mondial de l’UNESCO depuis 2004, le ION Hôtel est véritablement un lieu d’exception. Alliant un design ultra moderne avec un environnement naturel assez sauvage, le lieu est magnifique. Un endroit original à découvrir en images dans la suite.
Apple has launched new versions of its iPhone, the premium 5S handset, which it describes as “the most forward-thinking smartphone in the world”, and the 5C, a cheaper, unashamedly plastic smartphone available in an array of lurid colours.
Sources familiar with the matter confirm that Steve Hicks, who has spent the last five years at McGarryBowen, serving as digital CCO out of the Dentsu-owned agency’s New York office, has parted ways with the agency.
No word yet on the next destination for Hicks, who worked at O&M and then Tribal DDB prior to his most recent gig, but on an unrelated note, McGB has brought on Oliver Dudley as group creative director on Marriott. Dudley heads to NYC from the West Coast, where he spent well over five-and-a-half years at Organic, last serving as group creative director on accounts ranging from Bank of America to Hilton. In addition to Dudley, our sources tell us that Atmosphere alum Tyler Womack has joined McGarryBowen as senior content strategist, former Digitas VP/marketing Arturo Marconell as account managing director on Chase Private Client and Deidre Stone as group managing director/digital operations.
New Career Opportunities Daily: The best jobs in media.
Jonathan Bréchignac, après son oeuvre Carpet With Bic Pencils nominée aux Fubiz Awards, a imaginé cette superbe création « The Blue Carpet », une création de 115 sur 73 cm réalisée au bic et présenté par la Fondation Boghossian à la Villa Empain à partir du 27 septembre. A découvrir en images dans la suite.
“Better Top View. Less Drama.”
Advertising Agency: DDB, Berlin, Germany
Art Director: Tomas Tulinius
Photographer: York Christoph Riccius
Post Production: Recom Farmhouse
“When you kill the river, fish are not the only casualities.”
Advertising Agency: Casablanca Comunicação, Brazil
Creative Director: Maurilo Andreas
Art Director: Celso Bastos
Copywriter: Daniela Brandão, Maurilo Andreas
Illustrator: Bernardo Silveira
Can't wait to get it! It will be released on the 18th September 2013!
Advertising Agency: Miami Ad School, New York, USA
Creative Directors: Trevallyn Hall, Laura Rogers
Art Director: Anne Lommel
Copywriter: Hannah Nachemson
Last week’s launch of Esquire Weekly, a digital weekly edition of the monthly men’s magazine, is the latest digital foray for publisher Hearst. We talk to some of its leaders about the new 99p iPad app.
(TrendHunter.com) The Siki Im Spring/Summer 2014 collection embodies an avant-garde air thanks to its use of unconventional materials and conceptual accessories. Making his mark on the New York Fashion Week stage,…
Advertising Agency: Futurniture, Stockholm, Sweden
Account executive: Jakob Lind
Creative Director: Fredrik Nilsson
Art Director: Hanna Meijer
Copywriter: Björn Wigenius
Photographer: Fredrik Andersson
Producer: Nasim Kabiri
Opera-singer: Sami Yousri
Advertising Agency: Beacon/Leo Burnett, Japan
Creative Director: Kohei Kawasaki
Art Director: Jun Oizumi
Copywriter: Tomohiko Nakano
Technical Directors: Tomonori Oki, Nobuaki Arikata
Account Planner: Yongbom Seo
Interactive Art Directors: Roy Ryo Tsukiji, Junya Hoshikawa
Producers: Yuta Sato, Shuntaro Yoshii
Flash Developers: Yuji Tamayama, Kenshiro Nakashima, Shin Jeongsoon, Kazumasa Tsukamoto
Programmer: Kousei Motoyoshi
Project Managers: Takuro Ito, Maho Okamoto
Designers: Yoshihiko Abe, Azusa Tanaka, Gabriel Shiguemoto, Kazuhiro Hamakawa, Tohru Ogane
Photographers: Ippei Ishihara, Sakiko Ohno
CG Designers: Masaya Fukui, Junichi Arakawa, Yuya Murata
Digital Strategist: Choei Torii
Sound Designers: Kangarou Suzuki, Motokazu Ono
Advertising Agency: Beacon/Leo Burnett, Tokyo, Japan
Creative Director: Shunsuke Kakinami
Art Director: Yusuke Morotomi
Copywriters: Ryutaro Seki, Yongbom Seo
Creative Planner: Ryutaro Seki
Agency Producer: Yongbom Seo
Account Supervisor: Yoshihiro Ito
Art Director: Yusuke Morotomi
Creative Planner: Masayoshi Kato
Strategic Planner: Takuro Amada
Account Director: Norio Serizawa
Interactive Director: Ryoi Ryo Tsukiji
Art Director / Designer: Junya Hoshikawa
Director: Yoichi Kanazawa
Animators: Jun’ichi Arakawa, Yuya Murase
Technical Director: Muneaki Kanda
Production Manager: Ken Hirose
Engineer: Tomohiro Ishikuni
Film Producer: Gyosei Okada
Film Director / Editor: Ryuichi Hasegawa
Camera: Naoki Kasama
Film Production Managers: Takamichi Saito, Ayumi Matsumoto
Sound Designer: Yuki Ono
Motion Design: Ken’ichi Ogino, Suguru Tachikawa
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
