Hasta La Creative!

Certainly you’ve heard of Grumpy Cat, that feline with a built-in frowny face whose real name is Tardar Sauce and whose owner is Phoenix-based Tabatha Bundesen. If not, you’ve been living under a rock.

Grumpy Cat rose to fame a year ago when someone posted a particularly frowny faced photo of Grumpy Cat on Reddit. Since that time, Grumpy Cat has her own Facebook page with over one million fans and a Twitter account with over 100,000 followers.

Ms. Grumpy Cat recently signed an endorsement deal with Friskies and will receive a lifetime achievement October 15 when the brand announces the winners of its 2013 best cat video contest.

Facebook has apologized after photos of a Canadian girl who hanged herself in April were used yesterday in two variations of an ad for a dating site that appeared on Facebook, both with the headline "Find Love in Canada!"

Even more horrifyingly, the girl in question, Rehtaeh Parsons, who was 17 when she died (her suicide attempt led to a coma, and ultimately the decision by her family to remove her from life support on April 7), had been the subject of cyberbullying — including on Facebook — after a photo of her alleged rape by four boys was shared online.

The Toronto Star has published a statement from Facebook that reads, "This is an extremely unfortunate example of an advertiser scraping an image from the Internet and using it in their ad campaign." The Star notes that Facebook, which removed the ad for ionechat.com, says the company has been permanently banned. The Facebook statement to the Star also includes this line: "We apologize for any harm this has caused."

Continue reading at AdAge.com

A l’occasion du London Design Festival, la designer Najila El Zein a imaginé cette structure « Wind Portal » en collaboration avec Maurice Asso à l’interieur du Victoria and Albert Museum. Faite de 5 000 moulins de papier, cette création d’une hauteur de 8 mètres est à découvrir en images dans la suite.

Lexus plans to air a series of live commercials during NBC’s “Late Night With Jimmy Fallon” capitalizing on social media to draw viewers’ involvement in real time.

Every Thursday night from Thursday through Oct. 10, improvisational comedians will use an early commercial break in “Late Night” to call for ad concepts, which viewers can submit through social media with a #LexusIS hashtag.

The submissions will influence the content of live ads featuring the improv performers to run during the final commercial break. East and west coast broadcasts of the commercials will be different each time and based on different social media suggestions.

Continue reading at AdAge.com

Despite mixed results so far this year, the ad-tech IPO calendar continues to fill up.

Criteo, a French web advertising company that specializes in retargeting people with ads based on the sites they visit, has filed papers with the Securities and Exchange Commission for a $190 million initial public offering.

The company’s IPO will be another test for what has been a lukewarm market for ad-technology after the largely disappointing IPOs of Tremor Video and YuMe earlier this year. Online ad buyer Rocket Fuel will be another indicator when it makes its Wall Street debut this Friday.

Continue reading at AdAge.com

Fully leveraging the notion of the “hook up,” in-image ad platform, gumgum, is out with a promotional video in which a super hot ad guy hooks up with a super hot image girl to, ya know, make sure we all understand gumgum is all about showing ads and images a really good time by allowing them to seamlessly hookup in orgasmic bliss.

The video’s tagline? You guessed it. “Enhance your brand’s performance.” The brand’s tagline? You guessed it. “Where images and ads hook up.”

(TrendHunter.com) Keith Lovegrove’s new glossy coffee table book ‘Airline: Style at 30,000 feet’ chronicles vintage airline photography from “the golden age of air travel.” Lovegrove discusses his…

MyLapse nous présente une belle utilisation du Kaleidolapse, effet visuel permettant d’ajouter un effet kaléidoscopique à du time-lapse. Reprenant les plus grands lieux et monuments de Barcelone, cette vidéo permet de redécouvrir la ville catalane sous un autre regard. A découvrir dans la suite

Looking for a tear-jerker today? Thai mobile company TrueMove has got you covered with this story of a noodle seller whose generous act toward a young boy with a sick mother brings unexpected rewards 30 years later.

With almost 6 million hits in just a few days, the ad is getting lots of press. The tagline is, "Giving is the best communication." It's not entirely clear (at least in the ad) how that relates to a mobile company, but frankly, it doesn't need to. The buzz (and the vague hope that it will encourage random acts of kindness among viewers) is all that really matters.

Oddly, instead of focusing on the story, a bunch of bloggers have latched onto the ad and are using it to start a flame war with American advertisers about why we can't come up with ads this moving and cinematic. Way to generalize, guys. I didn't see you talking about awesome Thai ads when they punked you last month with the hot chick who was a dude.

I guess that was a different kind of crying game.