Hasta La Creative!

Terrie Hall, who starred in Arnold's brutal national anti-smoking campaign for the Centers for Disease Control and Prevention, died this week in North Carolina. The image of Hall hiding the ravages of smoking-induced cancer with a wig, false teeth and a scarf is pretty harrowing, and the same can be said for her artificial voicebox. Those get used a lot in anti-smoking ads, but there's always something heartbreaking about them. I often wonder if people like Terrie are being exploited, if their real suffering should be harvested for a marketing effort, even one that's relevant to their condition. But the CDC says the campaign, called "Tips From Former Smokers," prompted 100,000 people to quit. "She was a public health hero," CDC director Dr. Tom Frieden said of Hall. "She may well have saved more lives than most doctors do." Hall was 53.

While 49ers fans would prefer if the Seattle fanbase could keep the noise level down to polite golf claps and the occasional “Good job, sport,” Seahawks fans will continue to bring the noise.

After setting a world record for crowd noise Sunday night, and pissing off some 49ers fans in the process, Seahawks fans, aka the 12th man, are synonymous with the word “loud.” Hometown agency Wexley School For Girls and Pico Sound have embraced that identity with their new spot, entitled simply “Louder.” The :30 spot shows Seahawks fans raising the decibel level while 49ers QB Colin Kaepernick tries to call a play at the line of scrimmage, only to be forced to settle for a timeout due to the deafening noise. “Louder” concludes with the tagline “Bigger Faster Stronger Louder” and the hashtag #Louder. That hashtag should provoke enthusiastic responses from the Seahawks faithful, and its share of angry tweets from 49ers fans, who would prefer the hashtag #SettleDownPleaseIt’sGettingALittleTooNoisyAtThisFootballMatch.

New Career Opportunities Daily: The best jobs in media.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Art Director: Dan White
Copywriter: Rees Steel
Agency Producer: Henry Welch
Photographer: Andreas Smetana
Designer: Tim McPherson
Stills Producer: Natalie Loveridge
Account manager: Alexandra Davis

Enamored with social media’s ability to funnel traffic to their websites, publishers have leaped headfirst onto Facebook, Twitter, Pinterest, Reddit and others. They’ve established verified accounts, hired social media editors, taught their reporters to tweet and asked them add buzzy personality to stories that will spread across the social web. Larry Kramer, president and publisher of USA Today, deemed this a “Gutenberg moment” for the industry and said publishers should seize it.

But Monocle, a niche but thick global affairs and lifestyle magazine, isn’t close to sold. The magazine does not participate in social media at all: no Facebook page, no Tumblr blog, not even a Google Plus.

“Just because a new platform is out there, doesn’t mean you need to be on it,” said Tyler Brule, Monocle’s editor in chief.

Continue reading at AdAge.com

BlackBerry is planning to cut up to 40% of its workforce by the end of the year, according to reports.

La marque Nike a encore frappé en produisant une nouvelle campagne virale en Turquie où les athlètes professionnels Birsel Vardali, Naz Aydemir ou Didier Drogba, créent par leur mouvement des affiches de la marque, devenant un élément essentiel de la chaîne. Le spot est à découvrir en images et en vidéo.

Thanks to hundreds of gamers contributing to the Assassin’s Creed IV interactive painting promo, the finished artwork is now on digital display, two months before it will be shown in Le Musee de la Marine in Paris. To recap, fans of the franchise had the opportunity to take webcam pictures of their faces, and after an online vote, the winning pictures were transposed onto bodies in the painting. The campaign was spearheaded by Sid Lee Paris. And although the artistic nature of the project may not help with the game’s publicity all that much, it is cool that certain fans will be partially on display in a renowned museum. Assassin’s Creed IV for PS3 will come out on October 29, with versions for other systems to be released throughout November.

New Career Opportunities Daily: The best jobs in media.

Advertising Agency: Publicis, Bogota, Colombia
Chief Creative Officer: Jairo Lezaca, Rodrigo Tarquino, Francisco Castillo
Executive Creative Director: Erik Vervroegen
Creative Director: Julio Herazo, Ivan Meza
Art Director: Ivan Meza, Mauricio Obregón, Christian Hurtado
Copywriter: Julio Herazo, Omar Montaño
Photographer: Martin Sigal

“For extra strong theet.”

Advertising Agency: Erste Hilfe, Hamburg, Germany
Creative Director: Dirk Ollmann
Art Director: Dirk Ollmann
Copywriter: Daniel Henning