Hasta La Creative!

I’m a 24-year-old African-American, Morehouse College-educated male from Seattle. I’ve never worked in a major agency. Yet I have some valuable advice on how to reach and engage my generation: Damn strategic insight!

How do I know this? The bulk of the decision-making about what advertising will gain attention, inspire, garner respect and ultimately sell to my generation is made by individuals outside of my generation. Ad Age data show that the average age of executive leadership in the creative and strategy departments in advertising is 39.

Continue reading at AdAge.com

(TrendHunter.com) This devilishly chic fashion editorial for AnOther Magazine features dark forest settings. The dark, elegant gowns seen here are Valentino-inspired, which is why the series is simply titled ‘…

(TrendHunter.com) These artistic bathroom fixtures by designer Hansgrohe and the Swedish design team Front create the series called ‘Axor WaterDreams’ installations. This installation consists of a copper…

A novel praised for its dramatic depiction of Southern life in the mid-1850s became a best seller, but its tantalizing secret — the author’s identity — may have been solved.

(TrendHunter.com) Within artist Flora Borsi’s ‘lookbook,’ she uses her amazing talent to photograph a simple white shirt with a terrifying outcome. Within the shoot, a plain brown background is used…

The Federal Trade Commission has approved Nielsen’s $1.3 billion acquisition of Arbitron on the condition that Arbitron make its Portable People Meter available to third parties for cross-platform measurement for the next eight years.

The agreement, announced late Friday following a nine-month review process, allows a cross-platform media-measurement project involving ESPN, Arbitron and ComScore (a Nielsen digital-measurement rival) to continue. It also would allow other third parties to license Arbitron’s PPM and related software and data on similar terms over the next eight years, according to a person familiar with the matter, who also said Arbitron and ComScore would need to find an alternative to Arbitron’s software and data after eight years.

Another third party could only come in to replace ComScore should it drop out of the cross-measurement program, the person added. ComScore, or that successor third party, could expand the program to other media companies besides ESPN.

Continue reading at AdAge.com

Maxim made its name exploiting the market for a kind of adolescent mind-set but has seen some if its success fade.