Hasta La Creative!

Clothing manufacturers have increasingly been replacing cotton with inferior and uncomfortable fabrics. Cotton Incorporated has a problem with that. (I think they might have a personal stake in this one.) They set up a protest during fashion week, in which mannequins lost their clothing in protest to the “mystery fabrics” they were dressed in. During the installment, which ran from September 6th-8th, each person that joined the movement had their picture taken at the front of the protest.

For DDB New York’s “Cotton or Nothing Protest” film, they used these photos, along with stop-motion animation of the mannequins, live action and time lapse photography. As a fan of stop-motion animation, I’m glad to see it get some love in the ad world. And using images of people at the front lines of the protest with the mannequins gives you a good idea of the scope of the installation. The film should continue to get the word out, leading more people to join the movement at  www.CottonOrNothing.com. Visitors to the site can even upload their images to join the protest virtually. More than 1,000 people have joined so far, and the #CottonOrNothing hashtag is making a big impression on Twitter, having been used by over 650, 000 users.

A word of advice though: Don’t just run around the mall undressing mannequins, you will get kicked out of Old Navy. Trust me. Check out the case study video after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Unilever’s chief marketing officer Keith Weed has placed mobile marketing at the heart of the company’s strategy for engaging with consumers in emerging markets.

The NHS needs to “seriously” think about how it can encourage more people to share their genomic data to help improve the nation’s healthcare, according to Emma Doyle, NHS England head of open data and transparency.

Alas, the roundtable (well, minus table) chat between PSFK’s Piers Fawkes, Huge creative director Ross Maupin and MEC’s Scott Schwartz concludes with a discussion on, yes, mobile advertising, which we’re hearing would break through since at least 2005. But has it? Well, according to the IAB, brand marketer mobile budgets have skyrocketed 142 percent since 2011, so just maybe. Anyhow, now that they’ve discussed Advertising Week and Publicis-Omnicom, let’s let the lad wind things down with a little chat about the third screen (or is it fourth now?).

New Career Opportunities Daily: The best jobs in media.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative director: Bridget Johnson
Art director: Alexa Craner, Alex van Rensburg
Copywriter: Irene Styger, Michelle Do Santos
Digital creative director: Dylan Mclean
Director: Michael Middleton

Wieden & Kennedy London has been handed the global advertising account for Arla-branded dairy products, strengthening the agency’s relationship with the company.

(TrendHunter.com) If you’re in the Halloween spirit and like a little edge in your home decor, these sugar skull wall stickers are just what your room needs.

The design of the skull makes for such a vibrant piece…

Part of the allure of branded content is that when people share it in social media or it’s hosted on websites, marketers aren’t paying media companies to distribute it.

But marketers are finding content is far from cheap, and that “owned” and “earned” media don’t mean you don’t pay handsomely. A Gartner survey earlier this year found marketers now spend almost as much on content creation and management as they do on paid online display. And they’re spending almost twice as much on the infrastructure behind digital content — such as website operations, video production and social-media marketing — as they do on paid display and search combined.

Hence, efforts to measure and improve return on investment for content are on the rise. Procter & Gamble Co., which spends 25% to 35% of its U.S. marketing budget on digital, according to Chairman-CEO A.G. Lafley, has been particularly focused on content ROI, according to people familiar with the matter.

Continue reading at AdAge.com

An emotive film slams David Cameron for allowing energy prices to spiral and features an energy bill locked inside a block of ice to draw attention to the promise of Labour Party leader Ed Miliband to freeze energy prices until 2017.

“Read. It makes a difference.”

Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative director: Moti Rubinstein
Art director: Shlomi Yerushalmi
Copywriter: Danny Kamushevich
Digital artist: Yaron Izhakov