Focus sur Dave Ma qui a réalisé ce superbe clip illustrant le morceau « Us » de Movement. Avec cette superbe vidéo tournée à Los Angeles, cette création nous montre avec talent sur la musique du groupe d’électro les errements d’un jeune membre de gang. A découvrir dans la suite de l’article.
Advertising Agency: Tabasco, Kiev, Ukraine
Creative Director: Alexander Smirnov
Associated Creative Director: Valentin Minchuk
Art Director: Natasha Telitsyna
Copywriter: Aliona Krapivka
Illustrators: Maria Germasheva, Eugen Pavlovich
PR-manager: Veronika Velichko
Advertising Agency: Cramer-Krasselt, Chicago, USA
Chief Creative Officer: Marshall Ross
Executive Creative Director: Derek Green
Group Creative Director: Gary Doyle
Copywriter: Kris Kennedy
Senior Art Director: Brandon Ireland
Agency Producer: Tony Wei
Group Account Director: Hilary Burns
Account Supervisor: Jenny Griffin
Senior Account Executive: Samantha Maraval
Co-Director of Brand Planning: Joan Colletta-Sapp
Campaign Manager: Reseda Westbrook
Production House: Fueld / Third Street Mining
Directors: Ben Hurst, Dave Thomas
Executive Producer: Brady Anderton / Fueld
Executive Producer: John LaChapelle / Third Street Mining
Producer: Fred Daniel
Editorial: Beast
Editor: Angelo Valencia
Assistant Editor: Spencer Sachs
Executive Producer: Melissa Thornley
Senior Producer: Lauren Scheuer
Color: Company 3
Colorist: Tyler Roth
VFX: Method Studios
Sound Mix: Sum 1/Chicago
Audio Engineer: Robert Marshall
Producer: Shawn Ballman
It is Advertising Week in New York City. Of course AdPulp’s editor, publisher and contributing writers are nowhere near New York City, so let’s look to Bloomberg’s coverage for a moment.
?Here is B. Bonin Bough of Mondel?z speaking to the impressed press about real-time marketing:
“We can raise the overall ecosystem and ROI of our our media,” Bough says. “We can raise the effectiveness of our television by participating in social or mobile activities at the same time.”
This integrated thinking lends itself to the idea that any rift between TV and digital is pointless. Brands who know, know how to do them both and apply the best metrics available to each, while keeping in mind that persuasion is an art.
According to a new study from TiVo, television tends to bring in new customers, while digital secures more sales from existing customers.
Television and digital are thus complementary in terms of both media and sales impact.
Here’s a Super Bowl ad flashback for you, one with Bough’s thumbprint on it.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
Previously on AdPulp: Oreo Cookie Scores Social Media Win On Super Bowl Sunday, GoDaddy Heads To The Bank On Monday
The post CPG Brand Advertising In A Split-Screen World appeared first on AdPulp.
Advertising Agency: McCann, ?stanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Director: Taygun Dömbekçioglu
Art Director: Selen Sar?
Copywriter: Nazl? Atasoy, Seral Çelikba?
Account Director: Merve Günay Aytaç
Account Executive: Ecem Ta?ç?
Published: July 2013
Advertising Agency: McCann, ?stanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Director: Taygun Dömbekçioglu
Art Director: Selen Sar?
Copywriter: Nazl? Atasoy, Seral Çelikba?
Account Director: Merve Günay Aytaç
Account Executive: Ecem Ta?ç?
Published: July 2013
Advertising Agency: McCann, ?stanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Director: Taygun Dömbekçioglu
Art Director: Selen Sar?
Copywriter: Nazl? Atasoy, Seral Çelikba?
Account Director: Merve Günay Aytaç
Account Executive: Ecem Ta?ç?
Published: July 2013
100% free-range chicken.
Advertising Agency: TBWA\NEBOKO, Amsterdam, The Netherlands
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Illustrator: Ronald Tijs
Published: September 2013
McDonald’s will offer side salads and fruit as an option in its value meals in its bigger markets, and will also begin pushing healthier drinks for its Happy Meals.
The moves are part of a number of health-centric global initiatives the chain announced today with the Alliance for a Healthier Generation, a non-profit founded by the Clinton Foundation and the American Heart Association to reduce childhood obesity.
“This commitment reflects McDonald’s progress regarding nutrition and well-being,” said McDonald’s CEO Don Thompson. He noted that it’s “another important step in our journey. And we know there’s more to do. We will continue to use our size and scale around the world to help educate, empower and encourage our customers to make informed choices so they can live a balanced and healthy lifestyle.”
Advertising Agency: The Littlest Ad Agency
Creative designer: Adele Enersen
Published: September 2013
Advertising Agency: The Littlest Ad Agency
Creative designer: Adele Enersen
Published: September 2013
On Sept. 19, a new Twitter handle was born: @Vice_Is_Hip. It’s a parody account that slyly lampoons the Vice media empire’s style of globe-trotting gonzo journalism with tweets that sound pretty much like actual tweets from the real Vice. Fake Vice on Twitter has quickly become one of the media world’s favorite in-jokes, with everyone from The Wall Street Journal’s Tom Gara to comedian Patton Oswalt retweeting up a storm.
To fully appreciate the joke, it helps if you contemplate a couple real Vice tweets first.
Get the picture? Good. Now you’re ready to bask in @Vice_Is_Hip tweets — 11 of which we’re presenting here to celebrate the one-week anniversary of Fake Vice on Twitter:
Advertising Week isn’t all about startups growing at light speed. Young brands and companies, in fact, ought to watch this video with Shake Shack CEO Randy Garutti, who had some advice.
“To grow a brand you can’t seek to go out there at the beginning and try to grow this monumental thing,” he said. “All we wanted to do was sell a few hot dogs to support an art project. And we did it the best way we knew how. And because of that it grew organically.”
See more Advertising Week video here.
The Mega Plush est le nom de court-métrage d’animation 3D réalisé par Matt Burniston dans lequel une bande de super-héros peluches affronte la bande malveillante des SOC, la Society of Chimps. Mélangeant avec malice l’univers des peluches à celui des films de super-héros, cette création est à découvrir dans la suite.
Javier Lourenço, da produtora Flamboyant Paradise, convocou 45 diretores para criar o novo videoclipe da banda Bonde do Role. Não precisa nem dizer o briefing, porque você já imagina: pouco budget e uma ideia criativa e original.
Acredito que Javier resolveu bem o desafio, pedindo para cada diretor enviar um take de um a cinco segundos dentro do tema “Picolé”, em troca da liberdade de criação. O resultado é um mosaico psicodélico e artístico envolvendo…picolés. Mariana Youssef, única brasileira a integrar o time, contou que se inspirou em uma cena do filme “Beleza Americana” para compor seu pedaço do video. Agora resta saber se o Guinness Book confirma o recorde, afinal não é todo dia que um videoclipe tem tudo isso de diretor.
Diretores: Alejandro Alba, Julio Azamor, Hernan Bargman, Sebastian Beretta, Diego Beyró, Julieta Boechi, Lucas Bottero, Paolo Cavalieri, Santiago Chaumont, Martin Chebli Murad, Leticia Christoph, Pablo Colabella, Tino De La Huerta, Manuel Dondas, Marcos Farina, Romeo Fasce, Santiago Fernandez, Santiago Franco, Guido Fusetti, Gabo Gesualdi, Nacho Gil, Marcos Hastrup, Santiago Idelson, Martin Jalfen, Hernan Kesselman, Javier Lourenço, Clara Luzian, Marcos Montane, Juan Manuel Montero, Luis Morales Ciancio, Victoria Nana, Pala Palleiro, Antoine Quairiat, Luciana Quartaruolo, Roi Ricci, Lorena Ruiz, Mariano Russo, Juan Salvarredy, Silvia Schiavon, Sebastian Schor, Lucas Shannon, Debbie Soifer, Luis Suarez, Ezequiel Torres e Mariana Youssef
Post originalmente publicado no Brainstorm #9
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The competition for streaming audio listeners is only getting worse, with powers such as Apple, Clear Channel and Pandora all gunning for the same consumers Spotify needs. But that demonstrates the significant size and value of the market, according to Amy Vale, head of global B2B marketing and branded experiences at Spotify.
“Spotify has been around for a while and we continue to innovate and create great products so it’s really up to consumer to decide,” Ms. Vale said in this interview from the Ad Age @ space during Advertising Week in New York.
We also asked her about new ad products and the company’s consultations with a council of ad agencies.
In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo. The company is drawing calls for boycotts from LGBT rights groups after Guido Barilla (above), its chairman, said in an Italian radio interview on Wednesday that Barilla "would never" create an ad featuring a same-sex family, reports Reuters. "Ours is a classic family where the woman plays a fundamental role," he said, adding that if gay people "like our pasta and our advertising, they'll eat our pasta. If they don't like it, then they will not eat it, and they will eat another brand." The company issued a statement Thursday with a pseudo-apology, apparently only sort of understanding that comments like Barilla's are going to make a lot of people—not just gay people—not like its pasta or its advertising. Via Gawker.
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Outbred dogs will fight for your love.
Advertising Agency: Tabasco, Kiev, Ukraine
Creative Director: Alexander Smirnov
Associated Creative Director: Valentin Minchuk
Art Director: Natasha Telitsyna
Copywriter: Aliona Krapivka
Illustrators: Maria Germasheva, Eugen Pavlovich
PR-manager: Veronika Velichko
Published: June 2013
Outbred dogs will fight for your love.
Advertising Agency: Tabasco, Kiev, Ukraine
Creative Director: Alexander Smirnov
Associated Creative Director: Valentin Minchuk
Art Director: Natasha Telitsyna
Copywriter: Aliona Krapivka
Illustrators: Maria Germasheva, Eugen Pavlovich
PR-manager: Veronika Velichko
Published: June 2013
Outbred dogs will fight for your love.
Advertising Agency: Tabasco, Kiev, Ukraine
Creative Director: Alexander Smirnov
Associated Creative Director: Valentin Minchuk
Art Director: Natasha Telitsyna
Copywriter: Aliona Krapivka
Illustrators: Maria Germasheva, Eugen Pavlovich
PR-manager: Veronika Velichko
Published: June 2013
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