(TrendHunter.com) One of the hottest colorways to hit shelves this fall, the LeBron James ‘Terracotta Warrior’ 11’s are inspired by the Terracotta Warrior Exhibition in Xi’An, China.
Inspired…
G. Brad Lewis se fait aussi appelé Volcanoman, car ce dernier est mondialement reconnu pour ses clichés de volcans. Ayant été publié dans tous les grands magazines, du Time à National Geographic, voici une série d’images d’une grande beauté de l’artiste à découvrir dans la suite de l’article.
Unilever has come under fire for an ad campaign that compares a child coming out to their dad to a bullet through the heart.
(TrendHunter.com) This circular couch strongly resembles an octopus. The Aster Papposus Sofa from Edra is a round seating arrangement made out of two identical polyurethane and feather-filled star formations that…
Après avoir construit sa maison au sommet d’un arbre d’une dizaine de mètres, Ethan Schlussler construit un vélo ascenseur pour y accéder. Conçu pour monter et descendre le long d’une chaine, le vélo ascenseur s’actionne dès lors que l’on pédale. Une formidable installation à découvrir en images et en vidéo dans l’article.
James Villa Holidays, the villa and self-catering holiday specialist, has appointed McCann Birmingham as the creative agency for its next TV ad.
(TrendHunter.com) These striking black and white paintings come from talented French artist Nicolas Jolly. Each of these artworks focuses on outdoor scenery with man-made elements incorporated. These works are so…
Robert Pattinson est la nouvelle égérie de la maison de haute couture Dior, qui nous livre son dernier spot publicitaire tourné par Romain Gavras. L’acteur britannique y est filmé en noir et blanc au côté du mannequin Camille Rowe-Pourcheresse sur Whole Lotta Love de Led Zeppelin. Une très belle campagne à découvrir.
(TrendHunter.com) Bright and bubbly girls will likely appreciate these chic pink Ugg Australia boots. The Ugg Bailey Bow Boots are completely covered in hot pink. These well-cushioned boots are guaranteed to keep…
Ano após ano pesquisas trazem números alarmantes de como as pessoas estão lendo menos. Se lêem menos de fato eu não sei. Mas que lêem diferente isso é certo. A internet mudou o jeito de ler como Homo Sapiens mudou a vida do Australopitecus. Nada que Darwin já não tivesse vociferado lá em 1859. Mas ao invés de ficar chorando sobre o impresso derramado nas bancas, já era hora de fazer alguma coisa.E que bela coisa a tal da MegaNews fez.
De maneira bem resumida – como os leitores cada vez mais preferem – eles inventaram a revista on demand. Como funciona? Com um sistema de impresão instantânea. Você escolhe o que quer ler entre mais de 200 títulos disponíveis, paga somente pelo que escolheu e em dois minutos está com o exemplar na mão.
Pode ser melhor? O melhor é que pode. Tudo isso pagando cerca de 60% do custo de uma revista “normal”, pois são eliminados os custos de distribuição, do encalhe na banca e da reciclagem do que não foi vendido. Ah, claro. Além de ter o quase mandatório componente do politicamente correto por não derrubar árvores desnecessariamente.
Se isso vai realmente revolucionar a indústria ou pelo menos garantir uma sobrevida aos impressos eu não sei. Mas num momento em que a gente vê a Editora Abril descontinuando revistas como Alfa e Bravo!, qualquer tentativa para mudar o panorama é valida.
Afinal, como bem dizia Charles Darwin:
“Não são as espécies mais fortes que sobrevivem nem as mais inteligentes, e sim as mais suscetíveis a mudanças”.
Post originalmente publicado no Brainstorm #9
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For more than 100 years, it’s been touted as “The Standard of the World,” but Cadillac’s marketing team now wants to portray the luxury auto in a new light.
Executives familiar with Caddy’s ad plans say when the brand unveils a major fall campaign from new agency Rogue, the messaging will lean on American values, such as the notion that everyone can create his or her own destiny. Cadillac will be painted as a more-accessible car than it has been, and a main idea behind the campaign is the theme “Work Hard. Be Lucky.”
It’s a U-turn from the messages parent General Motors has relied on in the past to market Cadillac. They have included the stodgy “for wealthy white guys” type of ads churned out for decades by Leo Burnett; the overtly sexy overtones in the Kate Walsh commercials by (now-shuttered) Boston shop Modernista; and the focus on performance conveyed by aggressive driving sequences for Fallon’s 2012 “ATS vs. the World” campaign.
With its usual silliness, “Sesame Street” is introducing serious concepts about nature, science, math and engineering to its target audience of children too young to read.
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Normalmente, o espaço publicitário dos blogs é adquirido pelas marcas para falar de um produto ou serviço que elas oferecem. Muito tem sido discutido sobre como potencializar o alcance dessas iniciativas e em até que ponto os anunciantes devem mergulhar na temática de cada blog para que as abordagens sejam mais naturais e espontâneas, sem que o leitor se sinta exposto a uma publicidade demasiadamente agressiva.
Pensando dessa forma, a Fiat, mais uma vez, entrega conteúdo para promover engajamento na comemoração do Dia do Blog (31 de Agosto). Foram convidados cinco grandes blogueiros para compartilharem uma paixão que os move, com o desafio de criar posts com temas totalmente diferentes dos já abordados no cotidiano dos textos. Estão na lista dos colaboradores: Não Salvo, Move That Jukebox, Hypeness, Depois dos Quinze e Autozine
O resultado acabou trazendo à tona um lado mais íntimo e pessoal de cada um: a Bruna Vieira, que escreve sobre o universo feminino, contou sobre a sua paixão por animes. Já o Autozine, com a temática exclusivamente sobre carros, decidiu falar sobre gastronomia com indicações de pratos e restaurante. A Jaque, do Hypeness, aproveitou que o tema era paixão e fez uma declaração de amor para o namorado e companheiro de blog. Com muito bom humor, Cid, blogueiro do Não Salvo, falou um pouco sobre sua paixão por videogames da década de 80/90. E pra terminar, a música indie do Move That Jukebox deu lugar a um roteiro de viagem por Londres.
Os publieditoriais – que não citam nenhuma marca e não falam de nenhum produto – foram publicados na véspera da data comemorativa. Foi assim que a Fiat quis homenagear o Dia do Blog. Incentivando os blogueiros a produzirem conteúdo daquilo que mais amam.
A ação foi criada pela agência Remix Social Ideas em parceria com a Pereira O’Dell.
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[Esse post é trazido a você por Fiat. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Creating a distinct shopping experience is just one of the many benefits of themed retail stores. It allows your customers to not only create new brand associations, but it also aids in developing…
Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director: Taya Soonthonvipat
Art Director: Suthisak Sucharittanonta, Taya Soonthonvipat, Puttisak Sanvisate
Copywriters: Taya Soonthonvipat, Greepol Boonsrangsom, Peter Oh
Nowadays almost every young Romanian speaks English, but few do it in a proper manner. If traditional English courses seem of no interest for the target, as people think they already know the language, IBSEN offers individual courses fit for each person’s level. This way, people are not only offered the means to learn the language, but also find out how much they already know and how they can improve their skills.
Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Art Director: Daniel Strugariu
Copywriter: Ruxandra Papuc
Client Service: Elena Stefan
(TrendHunter.com) When Ariana Page Russell was diagnosed with dermatographia, she saw it as an opportunity in order to use her body to create beautiful designs.
Dermatographia is defined as a condition that, when…
What a difference a year makes.
Netflix headed into 2012 weighed down by its imprudent decision to split its DVD and streaming units into two separate businesses. The move was quickly reversed, but it still left a bad taste in consumers’ mouths. Since then Netflix has transformed its image from a distributor like Time Warner Cable into a personalized service that gives subscribers access to content they want — and some they didn’t even know they wanted.
Netflix has grown its streaming U.S. subscriber base to nearly 29 million at the end of the second quarter from about 24 million a year earlier, thanks to investments in high-quality originals like the Emmy-nominated “House of Cards” and revamp of “Arrested Development.” Netflix reportedly spent $100 million acquiring “House of Cards,” and there’s a debate over whether original programming can generate big enough returns to justify that kind of cost. But the buzz from that content has already prompted rivals like Amazon Prime and Hulu to ramp up their own original programming.
Brian Niccol glances around Taco Bell’s Irvine, Calif., test kitchen as he ruefully recalls the chain’s “food-as-fuel” marketing philosophy before 2012: “Fill them up, move them out.” Commercials relied on “crappy humor” to pitch new products to young men. Or, as he referred to one character in a TV spot: “a 24-year-old white guy being an idiot.”
“We were letting [the brand] become too much of a punchline,” said the Taco Bell president.
Late-night comics were given even more fodder when, in January 2011, a class-action lawsuit was filed that alleged the majority of what Taco Bell called “seasoned beef” was ingredients other than meat. The chain, which had just come off its third year of flat sales, ended 2011 with a 1.4% sales decline systemwide.
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