It gets you out of trouble when you need it.
Advertising Agency: Athos/TBWA, Santa Cruz, Bolivia
Creative Director: Pablo Leiva
Art Director: Fernando Fernandes
Copywriter: Rafael Boladeras
Final art: Ruben Ruiz
Published: March 2013
It gets you out of trouble when you need it.
Advertising Agency: Athos/TBWA, Santa Cruz, Bolivia
Creative Director: Pablo Leiva
Art Director: Fernando Fernandes
Copywriter: Rafael Boladeras
Final art: Ruben Ruiz
Published: March 2013
This, quite possibly, might be a first. We’re all used to brand after brand after brand mucking up our Twitter feed with promoted tweets. But have you ever seen an individual purchase a promoted tweet to better guarantee his complaint won’t go unnoticed?
After British Airways lost his father’s luggage, Husan Syed took to Twitter to complain. But rather than simply tweet a rant as most do, Syed bought a promoted tweet in New York and UK markets Monday night which aviation marketing consultancy SimplyFlying said garnered 25,000 tweets in the first six hours.
The tweet read, “Don’t fly @BritishAirways. Their customer service is horrendous.”
JetBlue Airways Senior VP of Marketing who saw the tweet responded, “Interesting; a disgruntled customer is buying a promoted tweet slamming a brand where they had a bad experience. That’s a new trend itself!”
British Airways, which incredibly “closes” its Twitter feed during non-business hours, responded to Syed’s tweet early this morning apologizing for the luggage loss and the delayed response and asked Syed to DM the airline to discuss the matter further.
While Syed has not yet revealed what he spent on the promoted tweet, he promises to share his final spend and engagement metrics soon.
Be afraid or use Durex.
Advertising Agency: Ogilvy, Honduras
Executive Creative Directors: Tomás Balduzzi, Hugo Rück
Published: August 2013
“Natural energy for London.”
“Natural energy for Zurich.”
“Natural energy for Bern.”
“Natural energy for Bern.”
Advertising Agency: Wirz Werbung AG | Partner BBDO Worldwide, Switzerland
Creative Director: Andreas Portmann
Art Director: Barbara Hartmann
Copywriter: Marietta Mügge
Photographer: Derek Stierli und Felix Schaub
Additional credits: Account Manager: Marc Gooch Art Buying: Fabienne Huwyler Photo-Editing: Felix Schregenberger Food Styling: Carla Kiefer
Be afraid or use Durex.
Advertising Agency: Ogilvy, Honduras
Executive Creative Directors: Tomás Balduzzi, Hugo Rück
Published: August 2013
Big Tobacco has made a historic return to the airwaves and pages of consumer magazines with ads for e-cigarettes, but the days of regulation-free marketing may soon be over — and with them, a potentially lucrative new pipeline of ad dollars to networks and publishers.
E-cigarette makers have said they plan to continue marketing their product across a range of media unless and until a ban is introduced. “In lieu of regulations, we will look at all mediums — including TV, print, radio, point of sale and direct mail — to communicate with adult smokers,” David Howard, a spokesman for Reynolds American, told Ad Age last week as the company prepared to roll out a TV campaign in Colorado for its new e-cigarette Vuse (below).
Meanwhile, Lorillard’s Blu e-cigarette, which claims nearly 40% of the market share, introduced a TV and web campaign this summer with Jenny McCarthy. That followed an earlier TV and print campaign featuring actor Stephen Dorff.
This is a success story. The question is, will it be yours?
Advertising Agency: Grip Limited, Toronto, Canada
Creative Directors: Bob Goulart, Dave Hamilton
Art Director: Yan Snajdr
Copywriter: Tom Medick
Published: August 2013
Unlimited plans for endless conversations.
Advertising Agency: Ogilvy, Honduras
Creative Directors: Hugo Rück, Tomás Balduzzi
Art Directors: Hugo Rück, Tomás Balduzzi
Copywriters: Marco Montes, Gonzalo Bagnasco
Illustrator: Stanley Chow
Agency Production: Marco Nelson
Published: August 2013
Unlimited plans for endless conversations.
Advertising Agency: Ogilvy, Honduras
Creative Directors: Hugo Rück, Tomás Balduzzi
Art Directors: Hugo Rück, Tomás Balduzzi
Copywriters: Marco Montes, Gonzalo Bagnasco
Illustrator: Stanley Chow
Agency Production: Marco Nelson
Published: August 2013
Babe Schwartz, my politician father, didn’t get why I chose journalism, but now we both know that life can take us full circle, if on different paths.
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Dunkin' Donuts in Thailand has just seen a 50 percent bump in sales on the heels of a new print, TV and Facebook ad campaign, and the CEO of the local franchise is crowing about the sugar rush. So what if it's all because of a controversial ad?
No, really, CEO Nadim Salhani says—so what? The ad in question shows a smiling woman in blackface with bright-pink lipstick holding the chain's new "charcoal donut." Predictably, this is kicking up a fury—outside its target region—though Salhani says that's just "paranoid American thinking." Salhani, whose teenage daughter is the model in the ad, further asks the Associated Press: "We're not allowed to use black to promote our donuts? I don't get it. What's the big fuss? What if the product was white and I painted someone white? Would that be racist?"
Dunkin' Donuts in the U.S. sees the situation differently, posting an apology on its website and promising a swift takedown due to the campaign's "insensitivity." Human Rights Watch called the ad "bizarre and racist." There's no word on whether Salhani, a surefire candidate in his own mind for father and marketer of the year, is still employed.
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There’s something about Google’s oddball licensing of the Kit Kat brand for the latest version of its Android mobile operating system — to be called Android KitKat — that makes me think of Ad Age’s beloved and enduringly popular Agency Name Generator, which mashes together unlikely combinations of words to gin up perfectly credible agency monikers.
Android KitKat further changes the rules of branding and I find this to be liberating! Liberating in a Simon Dumenco Jack Daniels sort of way.
We all obviously have no choice now but to wildly speculate about future Android co-brands, including Android Lemonhead, Android Mallomars and Android Necco Wafer. Plenty of alphabet left to go.
Sempre que alguém publica uma foto muito legal e com belas cores em uma rede social, mas quer deixar claro que a imagem não foi editada com os diversos filtros disponíveis por aí, faz questão de usar a hashtag #nofilter. Mas, segundo a Ray-Ban, “os mais novos filtros das plataformas de compartilhamento de fotos de fato não são filtros”.
Juntando todas essas peças, a DDB Bruxelas pensou no conceito #nofilterjustrayban e simplesmente substituiu as janelas de trams (para quem não conhece, um tipo de veículo leve sobre trilhos) por lentes polarizadas coloridas da marca, do azul celeste ao pink.
Durante o Ray-Ban Test-Drive Trams, realizado nas cidades belgas de Ghent, Bruxelas e Antuérpia, os passageiros têm a oportunidade de fotografar através das lentes coloridas da marca e compartilhar suas experiências em redes sociais, utilizando a hashtag promocional. As imagens podem ser conferidas no hotsite da ação.
O conceito é bem interessante e a agência soube usar o transporte público de uma maneira criativa, oferecendo uma experiência marcante para os passageiros e criando engajamento com a marca. Se você vai passar por alguma destas cidades – ou tem algum amigo que vai – vale dar uma olhada nas linhas em que os Ray-Ban Test-Drive Trams estão operando.
Post originalmente publicado no Brainstorm #9
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Like a lot of internet video companies, Vevo is pressing hard for ad dollars that would otherwise go to TV. That might explain why it’s turning to the standard in TV measurement — Nielsen — for its first revenue chief.
Nielsen exec Jonathan Carson will join the four-year-old company to manage Vevo’s roughly 75-person sales team, reporting to company president and CEO Rio Caraeff. Vevo lost its former sales chief David Kohl in the spring.
Mr Carson joined Nielsen as the company’s digital chief executive after selling the social analytics firm he co-founded, BuzzMetrics, to the measurement company in 2007. While at Nielsen, he focused on the convergence of traditional and digital media. Media companies and media buyers continue to sort out that shift, and Mr. Carson is betting digital networks like Vevo will take a bigger role in marketer plans in the future.
Welcome to the next chapter in naming rights deals: branded software releases.
Google announced today that the next version of its Android mobile operating system will be called “Android KitKat,” after the chocolate brand that is owned by Nestle globally and controlled by Hershey Co. in the U.S. The moniker continues Android’s tradition of giving sweet-themed names to Android releases, beginning with Android “Cupcake” in 2009, continuing in alphabetical order through “Jelly Bean.”
But this is the first time Android has partnered with another corporate brand. Nestle spokeswoman Nina Kruchten said no money exchanged hands as part of the deal, which a Google spokeswoman confirmed. Google first approached Nestle about the opportunity, according to Google. “We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favorite among the team since the early days of Android,” Marc Vanlerberghe, Director of Android Marketing, said in a statement.
After a series of big-budget bombs at the box office, Hollywood could learn a thing or two from economists.
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In an analogy of his career and love for the team bus, Tom Brady can be seen walking through a 250 foot bus in this M&C Saatchi LA-created UGG For Men ad entitled “For Gamechangers.” The ad chronicles Brady’s journey from high school athlete to Super Bowl-winning NFL player and consummate man of character.
It’s too bad that 250 feet of awesomeness isn’t actually 250 feet. Take note when he gets off the bus at the end of the spot. We know, we know, it’s supposed to be a metaphor. But still.
After 14 years at Boston-based Arnold, Pete Favat is heading west to take on a new challenge. The chief creative officer will join Deutsch, Los Angeles in mid-October.
He replaces Mark Hunter who left the Interpublic Group of Cos. agency in March of this year after a two-year stint at the shop. Before him Eric Hirshberg was Deutsch, Los Angeles’ creative chief for more than a dozen years, but he left in 2010 to join video game publisher Activision.
The high-profile hire comes as Deutsch’s west coast office has grown considerably since both in terms of size and capabilities. It now numbers nearly 500 staffers and is doing more digital, branded entertainment and experiential work in addition to general market creative.
(TrendHunter.com) This edgy beauty series features a gothic model with studded skin. Some of these captures are monochromatic, while others are in color. The model seen in these shots sports black lipstick, metallic…
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