Allianz Life Insurance: Eyebrow
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It’s the least you can do
Advertising School: Miami Ad School, Madrid, Spain
Art Director: Santiago Cosme
Copywriter: K. O’brien
It’s the least you can do
Advertising School: Miami Ad School, Madrid, Spain
Art Director: Santiago Cosme
Copywriter: K. O’brien
Things that makes your summer more beautiful. Welcome to a shopping mall filled with stuff that makes your swedish summer just little bit more bearable.
Advertising Agency: Bulldozer Reklambyrå, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Jenny Eklund
Photographer: Anders Lipkin
Stylist: Anna Karin Jeppson
Published: July 2013
Things that makes your summer more beautiful. Welcome to a shopping mall filled with stuff that makes your swedish summer just little bit more bearable.
Advertising Agency: Bulldozer Reklambyrå, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Jenny Eklund
Photographer: Anders Lipkin
Stylist: Anna Karin Jeppson
Published: July 2013
Things that makes your summer more beautiful. Welcome to a shopping mall filled with stuff that makes your swedish summer just little bit more bearable.
Advertising Agency: Bulldozer Reklambyrå, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Jenny Eklund
Photographer: Anders Lipkin
Stylist: Anna Karin Jeppson
Published: July 2013
Mr. Worthington owned a string of car dealerships and ran dozens of outlandish commercials daily on California television for more than half a century.
Le photographe Andrew B. Myers nous présente des clichés d’une grande qualité et souvent drôles et très bien pensés. Avec des compositions réussies et un regard décalé, l’artiste canadien dévoile l’étendue de son talent avec près de 50 images à découvrir dans la suite de l’article.
Jeremy Male has left his leadership role as chief executive of JCDecaux, UK and Northern Europe after 13 years to become chief executive of arch rival CBS Outdoor Americas.
Advertising Agency: H, Düsseldorf, Germany
Creative directors: Gilbert Scher, Torsten Pollman
Copywriter: Patrick Ackmann
Art director: Eva Schramm
Producers: Christopher Thiery, Julie Malet
Production: Why Us?
Producer: Christophe Starkman
Director: Sébastien Chantrel
Stylist: Gigi Lepage
Chief makeup artist: Miky Lagadec
Chief haidresser: Stéphane Delahaye
Editor: Thierry Hoss
Music: Discobitch “C’est beau la bourgeoisie”
Light crisp taste to hit thirst right on the numbers
Advertising Agency: TBWA, USA
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Creative Directors: Renato Fernandez, Guto Araki
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Artist: Adhemas Batista
Senior Art Producer: Anna Willman
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber
Account Executive: Robyn Baker
Assistant Account Executive: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta, Matt Bataclan
Sports Marketing: Lexi Vonderlieth
Director of Project Management and Print Services: Casey Mooney
Print Producer: Kerri Sparkman
Executive Project Manager: Karen Thomas
Executive Project Coordinator: Bob Hezlop
Senior Studio Artists: Martin Morales, Paul Russel
Assistant Studio Managers: Riki Komachi, Brian Dougherty
Muscles rebuilt are muscles reborn
Advertising Agency: TBWA, USA
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Creative Directors: Renato Fernandez, Guto Araki
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Artist: Adhemas Batista
Senior Art Producer: Anna Willman
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber
Account Executive: Robyn Baker
Assistant Account Executive: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta, Matt Bataclan
Sports Marketing: Lexi Vonderlieth
Director of Project Management and Print Services: Casey Mooney
Print Producer: Kerri Sparkman
Executive Project Manager: Karen Thomas
Executive Project Coordinator: Bob Hezlop
Senior Studio Artists: Martin Morales, Paul Russel
Assistant Studio Managers: Riki Komachi, Brian Dougherty
Top off before take off
Advertising Agency: TBWA, USA
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Creative Directors: Renato Fernandez, Guto Araki
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Artist: Adhemas Batista
Senior Art Producer: Anna Willman
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber
Account Executive: Robyn Baker
Assistant Account Executive: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta, Matt Bataclan
Sports Marketing: Lexi Vonderlieth
Director of Project Management and Print Services: Casey Mooney
Print Producer: Kerri Sparkman
Executive Project Manager: Karen Thomas
Executive Project Coordinator: Bob Hezlop
Senior Studio Artists: Martin Morales, Paul Russel
Assistant Studio Managers: Riki Komachi, Brian Dougherty
Back-to-school is a fiercely competitive time for retailers, but fewer are running TV and online video ads this season. And those ads that are being aired are not as effective as they once were.
According to AceMetrix, marketers, particularly retailers, aired 11% fewer ads this season — 55 back-to-school ads aired this year versus 62 a year ago. And those back-to-school ads ranked as 5% less effective.
“Last year we saw pretty good volume even in an Olympic year, so I’m surprised to see this season fall short,” said Gloria Consola, VP-corporate marketing at AceMetrix.
Nominate the best marketing, media or tech book you read this summer, and vote on others’ picks.
Nominate the best marketing, media or tech book you read this summer, and vote on others’ picks.