Bring your sweetheart closer.
Advertising Agency: Adsyndicate, Bengaluru, India
Creative Directors: Vinay Saya, Siddarth Basavaraj
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Photography: Images Bazaar
Account Manager: Sanjay V K
Published: August 2013
Honestly, we sort of want to shut up about Stephen Colbert, because we’ve certainly given him more than enough love recently; see, for instance, “Stephen Colbert on the (Absurd) Power of Branding” from a couple weeks back.
But once again, we can’t help ourselves. Because, given our new tradition of posting a “clip of the week” on Fridays, well, this particular week there is indisputably one video everyone needs to see if they haven’t seen it already: the “StePhest Colbchella” episode of “The Colbert Report.” We’re presenting two clips from the show for good measure; if you’ve only got time for one, chose the second.
Scroll down below the clips for context.
The digital revolution’s impact on Hollywood means that drive-ins — 60 years ago a beloved pastime for American families — are destined for extinction. But one automaker, Honda, is doing its part to try and save a bit of history.
By the end of 2013, Hollywood is expected to halt 35 millimeter film distribution to all U.S. movie theaters. While most indoor chains have all made the switch, the move imperils hundreds of drive-in theaters, given the costly switch to digital projection — estimated at $75,000 or more per screen. For small locations that don’t have volume in daily ticket sales, justifying the costs of the conversion to digital is a challenge, especially considering that for many theaters the business is seasonal, closing up during the cold-weather months.
Part of Honda’s goal is raising community awareness that drive-ins could soon become relics. But Honda is also donating digital projectors as part of a crowdsourcing campaign by its longtime agency, Los Angeles-based agency RPA.
For a man who has the ability to predict presidential elections, Nate Silver’s recent comment about the sales staff at The New York Times was shortsighted and displayed a surprising lack of understanding of the tectonic shifts that are occurring in publishing and advertising. It’s as if he hasn’t realized that the disintermediation of the ad sales process through trading desks, RTB and other forms of ad tech has had a decimating effect on CPMs and, hence, the ability of a publisher and its sales force to generate healthy revenue.
Couple that with the war now going on between journalists and sales staff over the notion of native advertising and the inability or refusal of IT staff come out of their caves, partner with journalists and sales staff to develop solutions the sales people can take to market and you have a recipe for continued stagnation.
Silver, who rose to fame when the New York Times gave his FiveThirtyEight blog an audience, recently left the paper for a gig at ESPN had this to say on a recent B.S. Report podcast.
“I feel like this will get me in trouble, maybe. But I feel like with all the traffic the Times has right now it should be turning a much larger profit than it does right now. Right? They get so many eyeballs and so much high quality traffic — the demographics are really good, people with a lot of disposable income — that it should be a goldmine for advertisers. If you’re having trouble I don’t think you should blame the environmental conditions so much as maybe your sales staff isn’t that good.”
Ten of fifteen years ago, blaming the sales staff for declining revenues may have been more appropriate when the online advertising landscape consisted mainly of banners and CPMs hadn’t been raped by programatic buying, devalued by content farms, commoditized by DSP-controlled real-time bidding or altered (up and down) by native advertising.
It’s clear the online advertising space is a disastrous tailspin but to blame one entity for its apparent demise isn’t really taking a broad view of the landscape.
Production Company: Green Dot Films
Director: Kim Jacobs
Creative Director: Marie Noorbergen
DoP: Jason McCormick
Line Producer: Susan Hebert
Production Supervisor: Michelle Arnold
Executive Producer: Darren Foldes
Executive Producer: Rich Pring
1st AD: Rick Fishbein
2nd AD: Brady Sloan
1st AC: Mike Jones
2nd AC: Eric Jensch
DIT: Ryan Kunkelman
Key Grip: Jim Kwiatkowski
Prod. Assistants: Lemar Scott, Nelson Pena
Hero Talent: Bambi Northwood
Talent: Lana Zakocela, Jodi Smith, Sam Hayes
Editorial: Spotwelders
Editor: Catherine Bull
Post Producer: Carolina Wallace
Coloring: The Mill LA
Colorist: Gregory Reese
Executive Producer: LaRue Anderson
Color Producer: Natalie Westerfield
Lead Artist: Casey Price
Executive Producer: Patrick McElroy
We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be. Werner Herzog, the legendary director, writer and/or producer of a million projects including Grizzly Man during his 50-year career, has gone behind the camera once again for the above documentary, From One Second to the Next. This is the epic, poignant, sad and important extension of the ongoing “It Can Wait” PSA campaign initially launched by AT&T that has now been supported by the other major wireless carriers including Sprint, T-Mobile and Verizon.
Herzog, along with BBDO New York, continues to hammer the message home that texting while driving doesn’t shouldn’t mix via the tales of four different people who were affected by it on either end of the spectrum. Be safe this weekend and if you’d care to, take the “It Can Wait” pledge here. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Big News. Now in the happy meal: The Smurfs.
A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald’s Happy Meal.
Advertising Agency: DDB & Tribal Amsterdam, Netherlands
Creative Directors: Bart Mol, Pol Hoenderboom
Art Director: Tim Aarts
Copywriter: Vincent Huijbers
Published: August 2013
The slides at Splashdown Waterpark are intense, so intense they can have some unintended consequences.
Advertising Agency: Rethink, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Nicolas Quintal
Copywriter: Max May
Photographer: Mark Whitehead
Studio / Retoucher: Jonathon Cesar
Account Manager: Marjo Durand
Print Producer: Scott Russell
The slides at Splashdown Waterpark are intense, so intense they can have some unintended consequences.
Advertising Agency: Rethink, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Nicolas Quintal
Copywriter: Max May
Photographer: Mark Whitehead
Studio / Retoucher: Jonathon Cesar
Account Manager: Marjo Durand
Print Producer: Scott Russell
The slides at Splashdown Waterpark are intense, so intense they can have some unintended consequences.
Advertising Agency: Rethink, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Nicolas Quintal
Copywriter: Max May
Photographer: Mark Whitehead
Studio / Retoucher: Jonathon Cesar
Account Manager: Marjo Durand
Print Producer: Scott Russell
Become a man before your friends do.
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Rui Branquinho, Flavio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Illustrator: Zombie Studio
Photographer: Lucio Cunha
Published: April 2013
Become a man before your friends do.
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Rui Branquinho, Flavio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Illustrator: Zombie Studio
Photographer: Lucio Cunha
Published: April 2013
Become a man before your friends do.
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Rui Branquinho, Flavio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Illustrator: Zombie Studio
Photographer: Lucio Cunha
Published: April 2013
Blake Griffin does a lot of commercials. A lot. The NBA All-Star has jumped over cars, traveled through time and run the court with a no-game street baller named Drain. In his latest spot, "The Endorser," with Chris Paul, for Foot Locker, Blake is a pitch machine on steroids (ahem, A-Rod). So, how does he separate business from pleasure? Simple, with the flip of a switch. Thanks CP3! If this is anything like his previous campaigns for Kia, AT&T or Jordan, I'm sure we can expect Griffin and Foot Locker to team up for a few more comical spots. Now, if only we could all time travel so we didn't have to wait. Agency: BBDO, New York
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After almost three years outside the national spotlight, sports journalist Jay Mariotti is making a comeback.
On Wednesday, Mr. Mariotti debuted his own franchise news site in conjunction with Genesis Communications, a Florida based media company. Under the agreement — something in the model of Bill Simmons’ Grantland site, which is part of ESPN — Mr. Mariotti will write columns, host a radio show and shoot video while Genesis takes care of the operation’s tech and sales responsibilities.
In late 2010, Mr. Mariotti’s relationships with AOL and ESPN soured following domestic violence charges and, in an introductory post on the new site, he wasted no time before taking shots at both. Mr. Mariotti took particular aim at ESPN, which he lambasted for getting too close to the sports industry it covers. “I’m worried that every writer at ESPN is going a PR guy for the SEC,” he later told Ad Age.
Coup de cœur pour le récent projet « Creative needs to Eat » : une série de créations typographiques réalisées à partir de papier par la graphiste sud-africaine Lavanya Naidoo. Un rendu très coloré et esthétique. Plus d’images de ces créations travaillées à découvrir dans la suite de l’article.
The men and women who steer six of the best TV dramas talk about the challenges of making a show in the Twitter age.
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(TrendHunter.com) Photographer David Joseph Perez wanted to take inspiration from a sensual summer, so he created a gorgeous shoot representing the heat perfectly. In the series entitled ‘Electric Ladyland,’…
Publishers, there’s a new sheriff in town. Yesterday, LinkedIn was a social network. Today, it is a powerhouse publishing brand. And with the kind of scale and audience targeting that it’s built, it will be an advertising juggernaut that can’t be stopped.
This past year LinkedIn rolled out a game-changing feature, the Influencer program, which has made it a go-to site that offers far more than just the world’s largest virtual Rolodex.
Venables Bell & Partners is launching another campaign for Google Fiber, and it's already a little more interesting than 72andSunny's recent Google Chromecast work, which was basically watching people watch television. Dubbed “Un-Technically Speaking,” the new Venables push is taking the classic Star Trek approach of explaining a complicated thing with a simple analogy. In the case of the first spot, an extremely articulate little girl uses birdwatching as a metaphor for the Nexus Tablet's vocal command feature. I think that girl might be some kind of beta-level Google contraption, too. Her elocution definitely puts her on my “could be a robot” list. Credits after the jump.
Brand: Google Fiber
Spot: Bird Watcher
Air Date: August 5
Agency: Venables Bell & Partners
Executive Creative Director: Paul Venables and Will McGinness
Creative Director: Lee Einhorn
Art Director: Ezra Paulekas
Copywriter: Rob Calabro
Director of Integrated Production: Craig Allen
Agency Producers: Joyce Chen and Adam Battista
Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Masa Takayanagi
Executive Producer: Mal Ward and Marc Marrie
Producer: Zoe Odlum
Editing Company: Final Cut
Editor: Matt Murphy
Music: Beacon Street
Mix: Loren Silber at Lime Studios
Visual Effects: The Mill
Visual Effects Producer: Kiana Bicoy
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
