Hasta La Creative!

Venables Bell & Partners is launching another campaign for Google Fiber, and it's already a little more interesting than 72andSunny's recent Google Chromecast work, which was basically watching people watch television. Dubbed “Un-Technically Speaking,” the new Venables push is taking the classic Star Trek approach of explaining a complicated thing with a simple analogy. In the case of the first spot, an extremely articulate little girl uses birdwatching as a metaphor for the Nexus Tablet's vocal command feature. I think that girl might be some kind of beta-level Google contraption, too. Her elocution definitely puts her on my “could be a robot” list. Credits after the jump.

Brand: Google Fiber
Spot: Bird Watcher
Air Date: August 5
Agency: Venables Bell & Partners
Executive Creative Director: Paul Venables and Will McGinness
Creative Director:  Lee Einhorn
Art Director: Ezra Paulekas
Copywriter: Rob Calabro
Director of Integrated Production: Craig Allen 
Agency Producers: Joyce Chen and Adam Battista
Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Masa Takayanagi
Executive Producer: Mal Ward and Marc Marrie
Producer: Zoe Odlum
Editing Company: Final Cut
Editor: Matt Murphy
Music: Beacon Street
Mix: Loren Silber at Lime Studios
Visual Effects: The Mill
Visual Effects Producer: Kiana Bicoy