Advertising Agency: Ogilvy&Mather, Warsaw, Poland
Creative Director: Jan Majle
Art Directors: Joanna Biernacka, Agata Dobrowolska, Bart?omiej Walczuk, Wiktor Malinowski
Copywriters: Bartek Klimaszewski, Wiktor Bielski
Producer: Jacek Tryfon / RedWorks
PR: Joanna Kwiatkowska, Katarzyna Ogonowska, Justyna Sztengreber, Monika Tomsia
Accounts: Anna Ta?ska, Maciej Ku?
Breath saves.
Advertising Agency: Intermix Comunicação, Brazil
Creative Director: Thiago Mattar
Art Director: Vandré Fernandes
Copywriter: Thiago Mattar
Illustrator: Vandré Fernandes
Breath saves.
Advertising Agency: Intermix Comunicação, Brazil
Creative Director: Thiago Mattar
Art Director: Vandré Fernandes
Copywriter: Thiago Mattar
Illustrator: Vandré Fernandes
(TrendHunter.com) The ‘Tool Tank’ is a multi-tool keychain attachment that is shaped like a tiny army tank. The keychain is equipped with three different screw head attachments, which can be positioned…
(TrendHunter.com) This stylish tent design by ‘Tentsile’ is inspired by a stingray. The tent is flatter than normal tents and also streamlined to look aerodynamic, hence its given name the Stingray tent….
Do you like Australian DJ, singer and dancer Havana Brown? Will you will be attending Affiliate Summit in Philadelphia August 18-20? Then you might be interested in knowing Brown, whose hit, We Run the Night, topped the US Hot Dance Club Songs chart and hit number 26 on the U.S Billboard 100, will perform at the Clickbooth/MaxBounty/CPAWay Affiliate Nation party Monday, August 19.
The party will take place from 9PM to 1AM at Lit which is located at 460 North 2nd Street. Along with Brown, there will be dancers, performers and, of course, the all important open bar. We will be there taking picture of all the pretty people so don’t be shy. Find the guy with the camera and give him your best duck face!
Wanna go? RSVP here.
(TrendHunter.com) Statement jewelry is at the height of its popularity, and with this mixed chain necklace you will be broadcasting that you have some serious style.
Only the most brazen of the fashion elite will be…
As Greek yogurt has grown from a niche product to a major food player, much of the buzz has been about how the thick and creamy blends fit the growing desire that consumers have for protein.
But what about the taste? That is where General Mills is hoping to steer the conversation as it seeks to make up ground in the category with its Yoplait Greek yogurt, which the marketer has relaunched with a new formula, packaging and advertising.
In its first campaign, debuting this week, Yoplait declares that “it’s time healthy gets a dose of happy.” The series of spots carry the tagline “it’s time to lick the lid again.” The ads are by Olson, which recently won the Yoplait Greek account.
Le photographe géorgien Andrew Lyman présente sa série “Fleeted Happenings”. Des clichés pris en double exposition où l’on voit se dessiner furtivement dans le paysage, la forme de corps illuminés. Un superbe travail poétique à découvrir en images dans la suite de l’article.
Iron Man actor Robert Downey Jr., who recently signed a two-year deal to become spokesperson for ailing phone manufacturer HTC, appears in this new teaser for the brand’s upcoming campaign out of 171 Worldwide, in which he sweeps into a boardroom with his familiar swagger and gives new meaning to the company’s initials.
The actor is no stranger to the commercials form, and also recently took on a heroic persona for this spot for Call of Duty: Black Ops II.
For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
(TrendHunter.com) Iconic superheroes are a familiar sight, however artist Patricio Betteo has decided to put his own spin on the famous characters.
Betteo has transformed the typical villains and heroes into new…
The final run of eight episodes began on Sunday night with 5.9 million viewers.
     |
After two weeks without CBS on Time Warner Cable in certain markets, some Time Warner Cable customers seem to be taking matters into their own hands.
The blackout, which is affecting 3.2 million customers in New York, Los Angeles and Dallas, has created a double-digit spike in high-definition antennas in those markets at RadioShack, a spokeswoman for the electronics retailer said Monday.
It’s unclear exactly how many antennas sold that translates into, however: RadioShack declined to release concrete numbers on that score.
Depois de focar na direção de comerciais e curta-metragens, Spike Jonze está de volta com seu novo longa, que pinga novamente no território da ficção científica e dos relacionamentos no mundo moderno, como fez no “I’m Here”, em recente parceria com a Absolut.
O filme foca em como relacionamentos funcionam na era digital, mas sem acusar que a tecnologia nos priva de experiências mais reais.
Desta vez, Jonze nos faz viajar no tempo para um futuro próximo com “Her”, onde Joaquin Phoenix interpreta Theodore, um homem um tanto desaventurado, que falhou em seu último relacionamento e acaba por se apaixonar por uma inteligência artificial criada a partir de seus próprios gostos, preferências e testes de personalidade – a Samantha, na voz de Scarlet Johannson.
Soa familiar? Serviços que já fazem parte do nosso dia a dia estão cada vez mais perto de serem tão personalizados e sob medida que toda essa pessoalidade e compatibilidade podem naturalmente gerar dependência e proximidade.
O conceito de amor entre um ser humano e uma inteligência artificial não é novo. Além dos grandes mestres da literatura de ficção científica já tanto traduzidos para o cinema, a mesma ideia pode ser encontrada em um conto escrito por E.T.A. Hoffman, The Sandman, publicada em 1816. Nela, um jovem se apaixona por uma mulher quase muda, que mais tarde ele descobre ser uma máquina.
“Her” explora um território muito rico, enquanto inteligências artificiais se tornam cada vez mais sofisticadas e suscetíveis à gerar afeto nos humanos – seja um carinho pelo celular, pelo laptop ou pelo videogame.
Em tempos atuais, temos a série inglesa “Black Mirror”, de Charlie Brooker, que recentemente abordou o mesmo tema no episódio “Be Right Back”, contando a história de uma mulher que começou a usar um serviço online que quase perfeitamente reproduz o discurso e a personalidade de seu falecido namorado ao se basear em dados e posts de suas redes sociais.
Curiosamente, a data de estreia do filme, 20 de novembro de, cai próxima do lançamento do Xbox One pela Microsoft, que já vem ganhando fama como a máquina “projetada para atender a todas as necessidades do usuário”, funcionando por interpretar quase que perfeitamente comandos verbais e linguagem corporal. O tipo de máquina que terá legiões de apaixonados.
O longa ainda tem trilha sonora do Arcade Fire e os nomes Amy Adams, Olivia Wilde e Rooney Mara também no elenco.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Apple has asked customers to trade third-party USB power adapters for a nearly half-off discount on its branded accessory. This comes after a Chinese flight attendant was reportedly electrocuted last month while using an iPhone as it was charging. The take-back program has been hailed as a brilliant PR move to defend Apple’s brand, because it shifts blame to a charger unsanctioned by the company, though investigators haven’t confirmed that conclusion.
There’s a bigger idea here, though, that makes this program a model for brand engagement overall.
(TrendHunter.com) For this fall runway, Iris Van Herpen not only created a magnetic grown dress, but she also made an incredible 3D-printed collection to go along with it.
The accents on the dress, at the collar…
Well this is meta. A new ad, created by North 40 Productions, for the Bavarian village of Leavenworth, WA — which perviously strutted out a collection of bodacious hip hop hotties, along with spokes-creature Woody Goomsba to tout the destination — is out with an ad that has Travelocity’s Gnome and Geico’s Gecko chasing down Goomsba in a James Bond-ish boat chase epic.
Entitled Nutcracker’s Never Die, the ad stars Woody Goomsba in a “riveting” boat chase near downtown Leavenworth filled with gunfire, explosions, and beautiful frauleins. The ad initially promotes several of Leavenworth’s attractions and activities, but soon turns to the boat scene that inspired the video’s title.
In 2011 when the dirndl-clad hip hop hotties appeared in the destination’s ad, Leavenworth’s on-line presence jumped substantially accumulating nearly 500,000 hits on YouTube and, forever, changed up the standard for online tourism marketing across the country.
While we love the use of Gnome and Gecko, the ad itself is rather boring and no where near as interesting or engaging as the original. Just 1,766 views so far. Meta-funny as having a pair of brand ambassadors chase down Woody, we’re going to go out on a limb and posit this trio won’t come close to besting the original’s bevy of bodacious hip hop hotties cavorting in dirndl mini-dresses.
John Harlow, the co-founder of Naked Communications, has passed away.
When Leesa Eichberger took the CMO role at Jenny Craig several months ago, she said the dieting space is a sea of sameness. Which was born out by the fact many Jenny Craig customers though Jennifer Hudson was the brand’s spokesperson when, in fact, it was Mariah Carey.
No brand wants confusion when it comes to customers and prospects recalling its brand or brand messaging. Though, apparently, that’s what was happening with Jenny Craig. So in a move to eliminate confusing, Eichberger says we won’t be seeing Mariah Carey, or any celebrities for the matter, in the brand’s advertising.
Today, the brand has launched a new celebrity-free campaign created by Havas New York that will center on the program features and benefits rather than “I can do it so you can too” celebrity approach many other wight loss brands have chosen.
The new ad, Welcome to Jenny Craig, is rather dull and, as expected with a features and benefits approach, comes off as an endless litany of category sameness like no calorie counting, great food choices, one on one support and flexible plans that “fit your life.” The ad does nothing to set it apart from the competition.
Which is why Eichberger, true to new CMO form, has launched an agency review. Havas, which was brought in on a project basis for this ad, will participate in the review.
While Jenny Craig celebrity spokesperson Mariah Carey, Valerie Bertinelli and Jason Alexander will not be sen in future advertising, they are not disappearing completely. Eichberger tells Ad Age, “Our celebrity ambassadors are great partners. But I just don’t think they can be the core of our message.”
Quem é fã de Belle & Sebastian vai ficar feliz em saber que tem pelo menos umas 18 músicas “novas” da banda para descobrir. A coletânea The Third Eye Centre vai ser lançada agora em agosto e reúne todos os singles e músicas que ficaram de fora dos discos Dear Catastrophe Waitress (2003), The Life Pursuit (2006) e Write About Love (2010).
Para quem mora na Europa, esses singles não são novidade, já que lá a cultura do disquinho com 2 ou 3 faixas ainda é cultivada e os fãs do velho continente puderam comprar/conhecer essas músicas na época em que foram lançadas.
Como aqui no Brasil esses singles nunca chegaram, esta coletânea significa uma boa oportunidade para os fãs que querem atualizar sua coleção. The Third Eye Centre segue exatamente o mesmo raciocínio da excelente Push Barman To Open Old Wounds, primeira coletânea de B-sides do Belle & Sebastian que foi lançada em 2005 e trazia todos os singles da banda até a época do Fold Your Hands Child, You Walk Like a Peasant, de 2001.
Além dos singles todos reunidos, o disco traz uma faixa inédita. Eu particularmente não gostei muito, mas estou ansioso para conhecer todas as outras pérolas “esquecidas” dos últimos 3 e sensacionais álbuns dessa banda impecável.
Que venha o dia 26 de agosto.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
