Google has patented a “gaze-tracking technique” for a Google Glass-style device that measures pupil dilation and emotional reaction to ads, but what does the technology mean for the marketing industry?
Projetos pessoais são importantes para se manter a imaginação afiada, explorar ferramentas e conceitos diferentes ou simplesmente contribuir para alguma causa que você acredita. Todos estes elementos estão presentes na campanha desenvolvida pela redatora argentina Juliana Raffo e seus amigos, que resolveram dar uma força para o Proyecto4Patas e incentivar a adoção de cães de uma maneira diferente e divertida.
Com a colaboração de uma produtora argentina, foram criados quatro filmes, que exaltam as características pessoais de alguns cãezinhos que fazem parte da ONG, lembrando que eles são “very important pets”, mas que precisam de “very important amigos”.Por enquanto apenas dois foram lançados: a história do sábio Lacan – que devido a seu gosto por reflexões e máquinas de escrever lembrou bastante ao Snoopy – e Blanquita, que vem com uma antena de wi-fi incluída.
O Proyecto4Patas foi o escolhido pois desde 2008 atua com a difusão, proteção e promoção dos direitos dos animais, “fomentando a adoção e alentando aos processos de esterilização como único método ético de controle da reprodução da fauna urbana”. Segundo Juliana, o grupo de criativos envolvidos custeou toda a campanha do próprio bolso.
É mais uma iniciativa que lembra que adoção é a melhor forma de se ganhar um amigo de quatro patas.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
(TrendHunter.com) This collection of street art pieces shows art can happen anywhere. Once seen as an act of vandalism, graffiti has truly grown into its own and become a prevalent, if not respected, art form.
In…
L’agence Fuseproject, lancé par Yves Behar, a imaginé en partenariat avec la start-up Briggo une nouvelle expérience pour choisir et se servir un café. Appelé « Coffee Haus », ce kiosque permet grâce à un application mobile de choisir sa boisson favorite. A découvrir en images dans la suite de l’article.
Continuing the inspiring agency art wall trend is Y&R New York, which recently moved from 285 Madison Ave to 3 Columbus Circle. To “celebrate advertising as the intersection of art and commerce,” Y&R brought in three artists, each with a unique aesthetic. Shantell Martin works with black pen, letting it lead the way. She draws sweeping lines and then revisits the work, adding details within. Ever draws faces surrounded by blocks of color, which for Y&R shows the process of ideation. Maya Hayuk takes Ever-style work to the next level, making abstract murals entirely of patchworked colors.
You guys freaked out about Arnold NYC’s recent mural, and I’m curious if this seems any less twee or irrelevant. I think the consideration of an everyday environment and the integration of art is important, and if nothing else, we can consider this a visual celebration as summer draws to a close. Who doesn’t like a party?
New Career Opportunities Daily: The best jobs in media.
BT Sport’s blushes were saved in its Barclays Premier League debut thanks to an eleventh-hour wholesale deal with Virgin Media last week.
Consumers from ethnic minority groups are more likely to have home broadband and a mobile phone, compared to the British population as a whole, according to new research from Ofcom.
Yahoo has appointed Dawn Airey, the media leader who has held senior positions across Channel 5, ITV, BSkyB and Channel 4, to run the company’s European, Middle Eastern and African operations.
John Lewis Insurance is calling on budding filmmakers to submit their own six-second stop-motion films on Vine, inspired by the brand’s current TV campaign, which uses the animation technique.
Sky has teamed up with Facebook to become the first brand to launch an app that allows users to record programmes directly using the social network.
(TrendHunter.com) This infographic displays eight important sushi etiquette tips. Given the popularity of Japanese cuisine in North America and around the world, these fun facts will help you mind your manners the…
Land Rover UK has hired Lida, the M&C Saatchi digital and direct agency, to handle its customer engagement programme account.
ESI Media, the commercial team responsible for the London Evening Standard and The Independent, has hired CBS Outdoor’s Dan Locke as agency group director as part of a restructure ahead of its London Live TV launch.
4Music, the Box TV channel, has partnered vInspired, the national youth charity, to highlight the benefits of volunteering to young people, in a four-part series.
Ah yes, we relish the thrill of the chase, especially when even the client has “no comment” on the matter. But yes, as we delve further into the rabbit hole, multiple tipsters, sources and the like have told us over the last 24 hours that Erwin Penland has nabbed creative AOR duties for CIT, the 125-year-old, NY/NJ-based financial institution focused on small business and middle market companies. Yes, it’s that sexy. Anyhow, CIT has worked in the past with the likes of Mobile, AL-based Red Square Agency and NYC-based B2B shop, Desantis Breindel.
Folks on the Spy line tell us that following a review, Erwin Penland won AOR duties for CIT, including digital, branding, and retail. If it’s official, that would mark the second notable win for the Greenville, SC-based agency, which took over on sole ad duties for Denny’s last month. We’ll keep you posted if and when we hear more.
New Career Opportunities Daily: The best jobs in media.
Brand.com reviews the online reputation management needs of professionals from all fields, and what the company has found is that no professional community is exempt from the needs of positive online branding—including, and perhaps especially, real estate professionals. According to Brand.com president Michael Zammuto, this stems largely from the realities of how most consumers find realtors, in this online age. “When somebody wants to find an agent to assist him or her with buying or selling a home, it’s likely that the consumer will turn to the Internet—perhaps to a Facebook search, but more likely to a Google or Bing search,” Zammuto opines. “As such, what individuals find out about a particular realtor can really prove make or break.”
The sad realities of online reputation management, however, are that real estate professionals face many threats to their online respectability. “If a consumer has a bad experience with you, you can bet that he or she will voice frustrations via Facebook or an online review site,” notes Zammuto. “According to Brand.com, reviews for realtors are growing more common and more influential all the time. As such, agents need to do everything in their power to ensure that these reviews are positive, because they really do affect whether or not potential buyers and sellers select you as their agent.”
And there are still further causes of potential online defamation. “Do you have an unscrupulous colleague, a rival, or a disgruntled former employee? All of these folks could sabotage your reputation with a malicious online review,” Zammuto notes, adding that most realtor review sites do not require comments or criticisms to be authenticated in any way.
The question that real estate professionals face, then, is that of how best they can defend their online image. In the paragraphs that follow, Brand.com reviews some top strategies for realtor online reputation management.
Brand.com Reviews Best Bets for Real Estate ORM
The first tip that Brand.com reviews is one that real estate agents will no doubt take to heart—and that is to invest in some prime online real estate. “If you don’t own the rights to your exact-match online domains, acquiring them should be your top priority,” Zammuto says. “This means YourName.com and .net and .org, and perhaps some variants, like YourNameRealty.com, or whatever else.”
Zammuto explains that, if nothing else, this is a key defensive move. “You need to use at least one of these domains to host a personal website, but even if you do not utilize them all, you need to acquire them simply to keep other people from getting them—and possibly using them in ways that might embarrass you.”
Brand.com reviews another tip, which is for real estate agents to invest in some tools for enhancing and expanding their online authority. “Online reputation management is not just about defending yourself from bad reviews and warding off online attacks,” Zammuto explains. “It is also about branding yourself as someone with true knowledge, expertise, and authority. In short, it’s about showing potential clients that you know what you are doing and that you are there to help them with whatever their real estate needs may be.”
Zammuto says there are many ways to build this kind of online authority, but maintaining a blog—with information and tips regarding real estate—can go a long way. “A robust social media presence also helps establish your online authority,” he offers.
To this end, Zammuto says real estate agents should ensure that they have completely filled-out and up-to-date profiles on leading social media sites—especially LinkedIn and Completed.com. “These SEO-driven platforms are especially vital, because they not only provide solid search engine results, but they also allow real estate professionals a forum for showcasing their achievements,” he offers.
From there, Zammuto considers the nature of online reviews. “All industries have their own review sites these days, and real estate is no different,” he explains. “As such, it is crucial for real estate agents to know how to respond to these reviews.”
His first tip is to play nice, even when the reviews are malicious or scathing. “Keep a level head, and make sure you don’t fly off the handle or respond to these reviews hastily,” Zammuto comments. “Your response can do just as much damage as the reviews themselves, assuming it is a hot-headed one.”
According to Brand.com, reviews do not always warrant a response at all. Zammuto encourages real estate pros to keep up with their notices and to respond to reviews that are favorable or that offer legitimate, constructive feedback. He also cautions real estate professionals against responding to reviews that seem unreasonable or simply defamatory.
“If it seems like it’s the handiwork of a cyber bully, just drop it,” Zammuto advises. “Responding to those kinds of reviews is only going to draw more attention to the situation, and ultimately just make things worse.”
According to the president of Brand.com, reviews that do damage can often be drowned out by more positive, brand-enhancing reviews. “At Brand.com, reviews are known to be either helpful or harmful, and if you’ve got damaging reviews, sometimes the best way to suppress them is by cultivating positive ones.” Zammuto encourages real estate professionals to include links to their online review profiles on all of their website and social media pages, and also to ask their happy clients to leave them some positive feedback.
A final word of advice from Zammuto is for realtors to remember that there are professional services out there, eager and able to assist when online reviews or comments become too aggressive to handle. “Retaining the services of a professional reputation defense and online branding firm is, naturally, the best way to effectively shape the way you are presented on the Internet,” Zammuto explains. “A professional company can help you present yourself as someone of integrity and authority on the Web.”
Brand.com reviews the online brand enhancement needs of professionals in all fields, and has worked with many real estate pros.
New Career Opportunities Daily: The best jobs in media.
Jamie Moldafsky may be the only financial-services CMO with a line item in her budget for hay.
Wells Fargo is the No. 4 U.S. bank by assets and the largest retail mortgage lender, but it still has to feed the horses that pull its iconic red-and-yellow stagecoaches, which appear in 350-plus parades across the country each year.
“It’s a great asset … the only other company that has anything like it is Budweiser with the Clydesdales,” said Ms. Moldafsky, who joined Wells Fargo in 2005 from appliance giant Whirlpool, where she led the company’s colorful KitchenAid brand. She was promoted to CMO from exec VP-home equity acquisition and customer management in 2011.
It takes a comfortable man to perform karate in a barber’s robe and tinfoil, not to mention skintight jeans and snakeskin boots. Meet the face of Southern Comfort, a moustachioed man we’ve met once before in “Shampoo,” one of the previous spots in W+K’s SoCo “Whatever’s Comfortable” campaign.
Then, he was meditating amidst soft suds, opening his eyes only to check out the woman across the barbershop. Now, he’s showing off for all the ladies.
Director Tim Godsall and the W+K creative team wrote the spot after seeing our protagonist’s casting tape for “Shampoo,” in which he did karate – he’s actually skilled in the martial art, and owns a few dojos. Given the nature of the campaign, they wanted to play to his natural skills. It was a good choice, because this is the best spot yet. While “Beach” and “Shampoo” play to the relaxed side of comfort, “Karate” has more personality and ease. Especially when backed by “I’m a Fool to Care,” by Les Paul and Mary Ford, this barbershop guy paints a poignant picture, and will probably ascend to be your new role model.
Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
L’Oreal is putting its U.S. digital-media planning and buying account, currently handled by Publicis Groupe’s Moxie, up for review. The move comes as the giant beauty marketer examines the return-on-investment its getting from digital spending, which has jumpd rapidly in recent years.
Atlanta-based Moxie, which has worked on the business for three years, will defend the account. L’Oreal is reaching out to several other shops with a request-for-proposal and will identify participants later this week, said Marc Speichert, the company’s chief marketing officer for the Americas.
Although news of the review comes on the heels of Publicis Groupe’s proposed merger with Omnicom, the deal didn’t play a role in the decision to call the review, Mr. Speichert said. Another M&A-related wrinkle for Moxie came last week with the announcement that Publicis is acquiring Engauge, and that shop and Moxie are both part of a rollup of agencies under Publicis Groupe media agency Zenith.
(TrendHunter.com) While these sandals are known as the alleviate platform, their 7-inch heel height may invoke pain for those who aren’t used to walking in high pumps.
Jeffrey Campbell is known for designing…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
