Levi’s appoints Jennifer Sey as global CMO
Posted in: UncategorizedDenim brand Levi’s has appointed Jennifer Sey as its global chief marketing officer, filling a vacancy that had been unfilled for 18 months.
Denim brand Levi’s has appointed Jennifer Sey as its global chief marketing officer, filling a vacancy that had been unfilled for 18 months.
Unilever-owned snack Pot Noodle has had a post on its Facebook page banned for being “crass and degrading” towards women.
Nivea owner Beiersdorf has been censured by the ad watchdog over airbrushed images, which “exaggerated” the effect which could be achieved using its products.
The Syrian Electronic Army is a group of hackers who support Syrian President Bashar al-Assad. Earlier this month, the Syrian Electronic Army hacked the Washington Post’s site, where for a brief time visitors were redirected to the organization’s page. The Post was only the latest in a string of news organizations targeted by the group this year.
Also on Tuesday afternoon, Twitter was briefly hindered — though it wasn’t knocked out of service entirely — by an attack for which the Syrian Electronic Army took credit.
When the Times site went down, some readers took to Twitter to inquire about the outage or make jokes warmed over from two weeks ago, when the Times experienced its last website outage. The company blamed that episode on a regularly scheduled internal update. As it did two weeks ago, the Times resorted to publishing important stories on its Facebook page.
Nathan Hubbard, the former chief executive of TicketMaster, has joined Twitter as head of commerce.
If the NFL is a dictatorship (in addition to being a comparative kleptocracy), then “RGIII: The Will to Win” looks like the league’s latest piece of propaganda. This movie is the sort of self-serving piece of content that is more of a long commercial with some candid footage than an actual documentary. And my feelings on this have almost nothing to do with Robert Griffin III, his knee rehabilitation, my love of the New York Giants, or TBWA\Chiat\Day LA, the agency that worked on five respectable spots advertising the ESPN “doc.”
The above ad offers a quick and quintessentially underdog take on a comeback story that isn’t really a comeback story, since as RGIII puts it: “how can you come back if you were never gone?” The line is so perfect, it’s almost like someone wrote it for him…There’s nothing wrong with promoting whatever this piece of content is, but there is something wrong with Gatorade, ESPN, and the NFL all taking part in something that would be more interesting without their intrusions. RGIII news has gone from creation myth to creation scripture, written by Roger Goodell and network executives. It’s too disingenuous for its own good, but most of us will end up watching it anyway.
New Career Opportunities Daily: The best jobs in media.
Les créations de Maiko Gubler sont aussi surréalistes qu’elles semblent réelles tant les textures réalisées en 3D sont impressionnantes. Une artiste dont le talent n’est plus à prouver qui vit à Berlin et qui travaille notamment pour des marques comme Volkswagen, Puma ou Nike. De superbes images à découvrir.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
A BT complaint that Virgin Media’s TV ad for superfast broadband is misleading has been thrown out by the ASA.
Advertising Agency: BEI Confluence, New Delhi, India
National Creative Director: Anwar Abbas
Creative Director: Ammar Mohammed
Art Director / Illustrator: Dheeraj Singh
Copywriter: Ranit Mukherjee
The post Costa Coffee by BEI Confluence appeared first on desicreative.
Kids today are exposed to ads in the school setting. There’s a problem no one’s parents had.
Microsoft sees opportunity here and has introduced Bing for Schools, which removes all ads from searches on the school’s network, adds strict filters to help prevent adult content, and enhances privacy protections.
Bing for Schools, a pilot program, is available at no charge for K-12 schools in the U.S., public or private.
I do like Bing’s direct slam on Google and the use the neologism Scroogled. But I can also think of other more problematic areas for Bing to address. Like bullying.
Exposing kids to advertising is a teaching moment and an important part of developing media literacy. Meanwhile, underfunded schools continue to underperform. So, while it’s no fault of Bing’s necessarily, they opted to solve too easy of a problem here.
The post The Whole Nation Gets Scroogled When Kids Don’t Learn The Basics appeared first on AdPulp.
Our Web site was unavailable to some users for a time on Tuesday. We regret if this has caused you any inconvenience.
The site was unavailable to readers Tuesday afternoon, the result of “a malicious external attack.”
WPP’s Cavalry has picked up more work from MillerCoors, winning creative and digital advertising for Keystone Light. The brand had been at Publicis Groupe’s Saatchi & Saatchi, which remains the agency for Miller brands, including Miller Lite.
WPP formed Cavalry about a year ago to handle creative and digital for Coors Light and Coors Banquet, as well as new products such as Redd’s Apple Ale. Coors brands had been at Interpublic’s DraftFCB, which lost the entire MillerCoors account, including Miller Lite, in May of 2012.
Keystone Light, which is positioned as an economy beer, is considered part of the Coors family of brands, so the move from Saatchi to Cavalry was a consolidation move, according to MillerCoors.