Hasta La Creative!

A Intel traz para o Brasil a “Experience Intel. Look Inside”™, uma turnê mundial para apresentar aos consumidores uma linha de dispositivos inovadores, incluindo Ultrabooks™, 2 em 1, tablets, all-in-ones e smartphones. A turnê, aberta ao público, acontece de 30/08 a 01/09, no Shopping Morumbi em São Paulo. Na sexta-feira e sábado, das 10h às 22h, e domingo, das 14h às 19h. A participação é gratuita.

Será possível testar toda a linha de produtos equipados com a tecnologia Intel, incluindo notebooks finos e leves, tablets, smartphones e all-in-ones. E também conhecer os novos Ultrabooks conversíveis, dispositivos 2 em 1 inspirados pela Intel. Todos os dias, vários Ultrabooks serão disponibilizados para alguns membros da audiência após as performances.

Além das instalações únicas e das obras de arte colaborativas, a etapa brasileira da Experience Intel contará com performances de artistas globalmente reconhecidos por sua arte arrojada.

A turnê trará os grafiteiros Chivitz e Minhau, o DJ Renato Cohen e o diretor e dramaturgo Cristiano Cimino. Outras demonstrações que acontecem durante os três dias são manobras radicais de Xpogo e apresentações da técnica de exercício Acroyoga.

São Paulo será a 6ª parada da turnê, que já passou por Nova York, Chicago, Tóquio, Londres e Beijing.

Saiba mais em: intel.com.br/experienceintel

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[Esse post é trazido a você por Intel. Texto de responsabilidade do anunciante.]

Post originalmente publicado no Brainstorm #9
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Cue the swooning. Boy band One Direction has followed in Justin Bieber’s tracks to launch a perfume made just for girls.

Unlike the Biebs and his feminine scent “Girlfriend,” however, the U.K. singers’ “Our Moment,” scent is being promoted using a saccharine sweet commercial that makes the most out of the band’s boyishly good looks. (As of this post, the spot already racked up nearly 2 million views in less than 72 hours).

Set to a version of the classic song “My Favorite Things” from “The Sound of Music,” the ad was done out of Cake Group. It’s been filmed using an overdose of pastel colors. We see the members of the hugely popular band blowing petals into the air, testing out different fragrances and suggesting fruits they’d like to include in the scent. It’s really a rather over-the-top affair, and one that verges on the ridiculous — but manages to appeal to their core fan demo of tweens with a knowing wink of irony for older demos too.

Continue reading at AdAge.com

In an apparent (and very sad) strategic shift, Carl’s Jr. appears to have dropped its collection of hotties — including Jenny McCarthy, Nina Agdal, Kate Upton and those two scorchingly hot, Daisy Duke-wearing burger babes — in favor of…a sports fan.

Created by 72andSunny, the ad features the iconic theme from Monday Night Football.

This article originally appear on the Central Desktop blog.

It’s a foregone conclusion that people hate advertising, right? More accurately, they hate interruption. They hate anything that takes them away from what they are doing in any given moment. Yet that’s the premise of most forms of advertising.

When the internet presented itself to marketers, many thought they could just replicate what they did offline in the online world. In other words, create video pre-rolls, interstitials and banners. All that accomplished (barring the first few years when everyone clicked on everything because, well, it was novel and new) was banner blindness and a rabid hatred of anything that got in the way of one’s online activities. Couple that with the DVR offline and things began to look bleak for marketers.

Now that marketers have realized interruption is not the way to go and the internet has given people the ability to find exactly what they want at the exact moment they want it, they have discovered that educational, informative content is what people want and need. And they have discovered that that very content can also be used to market their brands.

This “discovery” yielded what is now known as content marketing or inbound marketing. There are similarities and differences between the two, though I prefer the more all-encompassing term “inbound marketing.”

Continue reading on the Central Desktop blog…

Twitter hired Nathan Hubbard, the former president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short postings on its social website.

Mr. Hubbard, 38, started at San Francisco-based Twitter this week, said Jim Prosser, a spokesman for the online social service. As commerce chief, Mr. Hubbard will report to Adam Bain, Twitter’s head of global revenue. Mr. Hubbard left Live Nation Entertainment’s Ticketmaster unit earlier this month amid an overhaul of its online services.

Twitter is seeking new sources of revenue as it prepares for a potential initial public offering and targets $1 billion in 2014 sales. In its first foray into e-commerce, projected by Forrester Research to be a $370 billion market in the U.S. by 2017, Twitter plans to offer retailers tools for selling goods and services inside tweets, Hubbard said in an interview.

Continue reading at AdAge.com

The art of the pitch in Hollywood is something few writers ever master, but the writers who do are able to earn serious cash for their ideas. In other words, you can write a brilliant screenplay but if you can’t pitch it in 30 seconds or less, you’re going nowhere fast, like Friday afternoon traffic on La Cienega Boulevard.

So, why not get in a little practice? @McD_Canada wants to hear your 140 character pitch and make very short films from the best ideas.

According to Digiday, it’s “like an exercise in absurdist micro-stories.”

Here’s an idea with a fighting chance:

McWrap is a rookie cop, but when he stumbles onto a conspiracy, its up to him to solve the puzzle and save the day! #TrustNoOne  #MakeMyFilm

— Lydia Versluis (@azureskies101) August 27, 2013

The storylines must involve a McDonald’s product.

If you want to pitch an idea, visit this promotional microsite from Tribal Worldwide in Toronto and make McHistory.

#MakeMyFilm

The post McDonald’s Canada Is Soliciting Very Short Pitches for Very Short Films appeared first on AdPulp.

What’s old is new again at The Washington Post. The paper, which Amazon CEO Jeff Bezos agreed this month to buy, is pitching advertisers on “native” advertising to run in print.

The ad units on offer include one the Post calls an “agenda setter,” wrapped around a portion of the front page and featuring both display advertising and copy resembling editorial content. Another execution sits among true editorial content on the fold inside the paper.

The native ads in print, which will be marked “sponsor generated content,” extend the BrandConnect program that has let advertisers post edit-like stories online since March.

Continue reading at AdAge.com

A U.S. district court judge has approved a $20 million settlement to be paid by Facebook to users whose names and likenesses were used in sponsored story ads.

Facebook confirmed the $20 million settlement, which was approved on Monday by a U.S. district judge in San Francisco. The money will be paid to about 614,000 Facebook who responded to a legal notice the social network emailed earlier this year to affected users who’d been featured in sponsored stories — or ads with social context that show whether a user’s friends have “liked” or otherwise engaged with a brand’s page or content — prior to Dec. 3, 2012.

Continue reading at AdAge.com