Advertising Agency: BBDO, Belgium
Creative Directors: Arnaud Pitz, Sebastien De Valck
Creation: Frederic Zouag, Nicolas Gaspart
Online Production: Jelle Willaert, Ellen Potoms
Account Team: Wouter Van den Herrewegen, Tom Verdeyen, Inge Malevé
Waitrose has appointed AIS London as its CRM agency following a pitch process.
(TrendHunter.com) A young upcoming photographer and digital artist, Flora Borsi, has created “real people” from well-known abstract paintings. One of the works uses Picasso’s “Woman With a Green Hat” where…
Whenever, wherever, donate online.
Advertising Agency: FP7 McCANN, Oman
Creative Director / Copywriter: Noufal Ali
Art directors: Noufal Ali, Renjith Pillai
Additional credits: Najeeb Mohammed, Dhruv Chatterjee
Published: January 2013
Whenever, wherever, donate online.
Advertising Agency: FP7 McCANN, Oman
Creative Director / Copywriter: Noufal Ali
Art directors: Noufal Ali, Renjith Pillai
Additional credits: Najeeb Mohammed, Dhruv Chatterjee
Published: January 2013
Whenever, wherever, donate online.
Advertising Agency: FP7 McCANN, Oman
Creative Director / Copywriter: Noufal Ali
Art directors: Noufal Ali, Renjith Pillai
Additional credits: Najeeb Mohammed, Dhruv Chatterjee
Published: January 2013
IBT Media, the pure-play digital company that has agreed to buy Newsweek, is not ruling out a print return of some sort for the iconic magazine.
“We are 100% a digital publisher,” said Jonathan Davis, co-founder and chief content officer at IBT Media, which publishes 10 global news sites including its flagship publication the International Business Times. “That being said, we don’t want to exclude [print] from our future plans.”
IAC/InterActiveCorp said Saturday that it had agreed to sell Newsweek to IBT Media for an undisclosed amount. The deal did not include The Daily Beast, the IAC property with which Newsweek was combined.
I can't stand it! As soon as you run around telling anyone who'll listen that you're hip, subversive and rebellious, you're not. Especially if you do it in a commercial designed to sell shoes. Cue the fall/winter ad push by British footwear brand Dr. Martens and its centerpiece 90-second video by London agency Odd. The spot tries to bring the brand's "Stand for Something" slogan to life by focusing on Brits of various ages and ethnicities. They ride bikes, ice skate, go clubbing, drive cars, splash through puddles, dress in drag and generally hang out—all while wearing Dr. Martens, naturally. They say stuff like, "I stand for rising against conformity," and "I stand for being unique," and "We stand for the youth because they shape the future." (The future? Hey, Dr. Martens, 1980 called. It wants its mohawk haircuts back.)
Look, these seem like perfectly nice people, but they're still generic media types, strutting around in a promotional clip shot in a rocked-up/quick-cut style that's far too familiar. To be fair, the spot's well made and the positioning suits Dr. Martens, with its strong ties to music culture. Still, the "I/We stand for" platitudes sound like marketing-speak, especially when viewers are encouraged to share their own versions via hashtag. The attitude feels forced, and the "coolness" seems coldly calculated. Cross-dressing: How hip! Someone casually says the word "shit." Cool, baby!
Besides, Wendy Davis taught us that if you really want to #StandForSomething, and be comfortable for hours while doing it, you'd better wear Mizunos.
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Les résultats de la 25ème édition du National Geographic 2013 Traveler Photo Contest sont tombés. Onze photographies d’une qualité et d’une diversité incroyables choisies parmi plus de 15 500 clichés envoyés du monde entier. On commence par le premier prix décerné à Wagner Araujo, Brazil Aquathlon.
First place : Brazil Aquathlon – Wagner Araujo
Second place : Thunderstorm at False Kiva – Max Seigal
Third Place : Say Cheese – Yanai Bonneh
Merit Winner : The Tata Honda Sect – Gergely Lantai-Csont
Merit Winner : Sakura – Hideyuki Katagiri
Merit Winner : Children of Reindeer – Michelle Schantz
Merit Winner : Piano Play at Sunset – Nikola Smernic
Merit Winner : Portrait of an Eastern Screech Owl – Graham McGeorge
Merit Winner : Guanjiang Shou – Chan Kwok Hung
Merit Winner : Lady in Water – Marcelo Salvador
Viewers’ Choice Winner : Another Perspective of the Day – Dody Kusuma
After their global campaign in which people could buy personalized Coke bottles and cans, Coca-Cola Israel and Tel Aviv-based Gefen Team built a campaign around personalized billboards. Users downloaded a special app, then entered their name. Using geofence technology, the billboard would sense the user’s nearness and display their name. Each user would receive a message notifying them their name was splashed for the street to see.
Coca Cola used Israel’s “main billboards,” meaning users would see their names in lights more than once. And no matter how finite, people love fame: during the campaign period, the app reached 100k downloads and ranked #1 in Israel’s app store.
It seems like an elementary gimmick, but it’s got new-technology legs and exciting potential. Maybe the next brand to use these billboards will display a full message, making commuters’ life that much more fun.
New Career Opportunities Daily: The best jobs in media.
Chris Slough, a former OgilvyOne deputy managing director, is returning to the WPP agency to run the British Airways business, following a two-year spell with Proximity London and Iris Worldwide.
Since undertaking a big rebranding at T-Mobile in March, CEO John Legere has continuously, hilariously and profanely mocked AT&T and its popular “It’s Not Complicated” ads. Thing is, it is kind of complicated now, thanks to the Publicis Omnicom merger. That rival campaign Mr. Legere ridiculed will be housed under his own holding company’s umbrella.
Though a number of big clients, including General Motors, Anheuser-Busch InBev, Toyota Motor, L’Oral and Sprint shrugged off concerns about the deal, it’s hard to ignore the potential for sticky situations. Competitors like WPP, Interpublic Group of Cos. and Havas are already circling to try and pick off accounts that suddenly seem vulnerable.
Consider that the joint Publicis Omnicom will now house one of the fiercest rivalries in corporate historyCoca-Cola and Pepsi. While both companies declined to comment, it’s certain they are monitoring developments closely.
Safe to say there’s no love lost between former Daily Beast and Newsweek Washington Bureau Chief Howard Kurtz and his old boss Tina Brown.
Mr. Kurtz got Ms. Brown’s attention Monday when he approvingly tweeted a link to a bruising New York Times piece about her tenure editing The Daily Beast, which she still does, and Newsweek, whose remnant online-only edition was sold over the weekend.
Tina tried hard to save Newsweek, which was probably impossible, but this captures the chaos, waste and dysfunction http://t.co/26A0HUhqAR
Advertising Agency: Ignitee Digital, India
Creative Director: Ashok Karnik
Art Director: Manish Raikar
Copywriter: Radhika Mital
Additional credits: Anand Waghle
Published: July 2013
A Procter & Gamble tem tentado investir em diferentes abordagens para suas campanhas brasileiras, como os casos recentes de Duracell e Head & Shoulders. É um flerte com branded content, mas ainda com medo de que, talvez, os consumidores não entendam a mensagem e a empresa esteja gastando dinheiro “só para divertir” as pessoas.
O novo comercial de Gillette corrobora isso. É um incrível trabalho de animação do estúdio brasileiro Techno Image, em parceria com os suecos do Mindbinder, responsáveis também pelas divertidas vinhetas do Cartoon Network. No filme, dois lutadores mal cheirosos se enfretam em uma sub-liga de MMA, o UFCecê, para promover o desodorante antitranspirante da marca.
O excesso de discurso vendedor e as inúmeras repetições do conceito – “elimina, não mascara” – não deixam dúvida de que é um comercial da P&G, mas ainda assim é um destaque em comparação com toda a comunicação da empresa.
A criação é da Africa.
Post originalmente publicado no Brainstorm #9
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| THE ORIGINAL? Larios Cafe « music & coffee » – 2002 Source : Cannes Archive Online Agency : Tiempo BBDO (Spain) |
LESS ORIGINAL Nestlé Nescafé – 2005 « Nothing wakes you up as Nescafé » Agency : Unknown |
LESS ORIGINAL Mc Café – 2013 Source : Cannes Longlist Agency : TBWA Zurich (Switzerland) |
We always welcome new writer to the fold and now we bring in the first in a series of of posts Maude Standish,
co-founder of Tarot, a Millennial trend and insight company, who will look at Millennial trends and their implications for brands. Now, on with the show.
We get it. You don’t like us. And by us, I mean the roughly 82 million Millennials living in the US. You think we are all living in our parents’ basement, eating organic food we bought with food stamps, posting selfies, and counting down the day not by what we did, but how many “Likes” the internet bestowed on us.
You think we are idiots. No matter that we are on our way to being the most educated generation in the history of America, you think we aren’t going to understand you unless you talk to us in internet speak. OMG. LOL. ?WTF?
You think it’s our fault that we aren’t listening to you. That we are too ADHD to pay attention to what’s important. (And OBVI what you are saying is TOTES more important than anything else we could possibly be doing. I’ll put this iPhone down now and watch your ad.) But guess what? It’s not our fault that we’re not listening to you–it’s yours.
Yeah, yours. Because you Boomers and Gen Xers are all so busy describing us that you have forgotten to listen to us. Even if we are all those things that you think we are, that’s not how we see ourselves. And until you see us as we see ourselves you are not going to connect with us.
New Career Opportunities Daily: The best jobs in media.
“We know how to protect your personal information.”
Advertising Agency: Noble Graphics, Sofia, Bulgaria
Creative Director: Chavdar Kenarov
Art Director: Vladilen Achev
Copywriter: Jordan Radichkov
Photographer: Atanas Kanchev
“Your weekend treat.”
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Sigal Abudi
Art Director: Gilad Hirsch
Copywriter: Udi Avital
Archant, the regional publisher, made an operating profit of £600,000 in the first half of 2013, up from a £900,000 loss a year earlier, despite turnover declining by 4.7 per cent year on year to £63.3 million.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
