Hasta La Creative!

Ao ativar o anúncio encostando a cabeça na janela, o passageiro escuta uma voz divulgando serviços da Sky Go, como o aplicativo para smartphone.

Sky Go acaba de introduzir uma nova mídia alternativa para propaganda: o vidro das janelas. A ideia da mecânica criada pela campanha leva em consideração as pessoas que encostam a cabeça na janela de transportes para descansar durante o percurso.

Chamada de The Talking Window, o resultado são anúncios em áudio transmitidos através do vidro, podendo ser ouvido somente pela pessoa que interage com ele.

Usando os ossos como condutor, a tecnologia transmite sons para o ouvido interno do passageiro através de vibrações de alta frequência vindas de um dispositivo posicionado no vidro do trem.

Já provando controvérsias, foram muitos os comentários questionando a violação do direito das pessoas de descansarem nos transportes.

O conceito, desenvolvido pela BBDDO Alemanha, foi lançado em Cannes no mês passado. Apesar dos controvérsias, a BBDO Alemanha disse ter tido feedbacks positivos nos testes dos protótipos realizados em Munique.

Enquanto alguns não gostam de interagir com propraganda em geral, esse novo canal de mídia pode ser muito bem utilizado se agregar serviços relevantes aos passageiros, como música, entretenimento, notícias e informações úteis naquele momento de viagem.

Post originalmente publicado no Brainstorm #9
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Across the street from the Jay-Z’s home court, the Barclays Center in Brooklyn, is a block-long billboard of Jennifer Lopez and her own new business venture, Viva Movil, a series of Verizon retail locations targeted at Hispanic wireless consumers. The Viva Movil flagship store is located directly beneath the billboard and is the first of 15 locations slated to open up in Hispanic neighborhoods across the U.S. in 2013.

Targeting Hispanic-American consumers was the result of Verizon recognizing the importance of phones among Hispanic-Americans, according to Jeetendr Sehdev, the branding expert hired to spearhead the Viva Movil launch. Hispanic-Americans use their phones more than the general population and are more celebrity-focused, Mr. Sehdev said, thus making Ms. Lopez a natural fit.

While designed to take advantage of Hispanic-Americans’ heavy phone usage, Viva Movil also functions to help bridge the digital divide between consumers fluent in English and those who only speak Spanish.

Continue reading at AdAge.com

If you’re worked up over Sharknado, you might also appreciate a smaller fish to fry: digital agency Art & Science have produced a Twitter-activated talking fish, à la Big Mouth Billy Bass the singing sensation. When people tweet to the @fishyourself account, the rubber fish on the wall of the Art & Science office turns its head and speaks whatever wise words were written, wirelessly.

The idea came about due to Art & Science’s “Awesome Idea of the Day” board, where employees are encouraged to post their serious or wackiest potential projects. Every once in awhile the agency hosts a hackathon, in which one or two of the ideas are produced.

It’s cute, and of course any expression of technological creativity is a helpful learning experience. But I wonder if the time spent engineering a talking fish could have been better used to educate an eager student on the ins-and-outs of an agency, or somehow using talent and resources to aid a charitable cause. Am I missing the point?

New Career Opportunities Daily: The best jobs in media.

In a bid to tackle the obesity crisis — six out of ten adults in the U.K. are overweight, costing the National Health Service around $6 billion a year — the U.K. government has introduced a new “traffic light” food-labeling system. But the new labels have sparked controversy among marketers disagreeing on whether the plan will make life easier for consumers seeking a healthier diet. Here, we outline the pros and cons of the system.

What is the traffic-light system?

The U.K. government’s new voluntary food labeling program uses red, amber and green color-coding as visual shorthand to show how “healthy” a food is. The labels, displayed on the front of packs, also show the amount of fat, saturated fat, salt, sugar and calories in 100 grams of the product. The new system was introduced in mid-June, but it will be a few more weeks before some participants get their new labels into productions.

Continue reading at AdAge.com

(TrendHunter.com) The Despicable Me minions are some of the most lovable villainous film characters around. While as a group these cuddly yellow aliens are super adorable, many people don’t actually know that…

Future, the media group, has dropped the job title “publisher” from the company in a restructure of its UK senior management team.

Work Club has hired a senior creative and a business director as it seeks to boost its headcount following new business wins.

Kia is on the hunt for a UK marketing director following the departure of Lawrence Hamilton, who has moved overseas to a role at an undisclosed automotive manufacturer.

Women still only account for 20% of solo radio broadcasters, and the figure drops to 12.5% during peak-time breakfast and drive-time hours, a new study has revealed.

Well, we’ve received tips about this since the spring actually and all the way up to yesterday, so let’s just put this to bed once and for all and say that Richie Glickman‘s time at Translation has come to an end. It didn’t take much to uncover that tidbit, but we can’t say for sure if Glickman was part of the cuts made by Steve Stoute & Co. a month ago. Whatever the case, Glickman, who’s now owner/curator of something called “Camp Glickman,” officially joined Translation last August as group creative director and led efforts for Bud Light and Bud Platinum including this year’s Super Bowl spot starring Stevie Wonder.

Prior to his most recent agency gig, the creative vet spent nearly a decade at JWT, where he last served as ECD and led global work for Royal Caribbean. During his time at said agency, Glickman also worked on Kimberly-Clark brands including Kleenex and Huggies. We’ll try to find out what Camp Glickman is exactly (most likely a fancy freelancer moniker), and will keep you posted if and when we do.

New Career Opportunities Daily: The best jobs in media.