Gain With Oxi: Rocker
Posted in: Uncategorized
Stains happen.
Advertising Agency: Lapiz, Chicago, USA
Chief Creative Officer: Laurence Klinger
Creative Directors: Ciro Sarmiento, Maria Bernal
Copywriter: Omar Sotomayor Noel
Art Director: Gaston Soto Denegri
Illustrator: Javier Lourenco
Vp Account Director: Ernesto Adduci
Account Executive: Diana Saenz
Planner: Felipe Cabrera
Agency Producer: Alethya Luiselli
Producer: Mechi Serrano
Executive Producer: Guido Rutenberg
Production Artist: Harry Archer
Gain With Oxi: Zombie
Posted in: Uncategorized
Stains happen.
Advertising Agency: Lapiz, Chicago, USA
Chief Creative Officer: Laurence Klinger
Creative Directors: Ciro Sarmiento, Maria Bernal
Copywriter: Omar Sotomayor Noel
Art Director: Gaston Soto Denegri
Illustrator: Javier Lourenco
Vp Account Director: Ernesto Adduci
Account Executive: Diana Saenz
Planner: Felipe Cabrera
Agency Producer: Alethya Luiselli
Producer: Mechi Serrano
Executive Producer: Guido Rutenberg
Production Artist: Harry Archer
Gain With Oxi: Horror
Posted in: Uncategorized
Stains happen.
Advertising Agency: Lapiz, Chicago, USA
Chief Creative Officer: Laurence Klinger
Creative Directors: Ciro Sarmiento, Maria Bernal
Copywriter: Omar Sotomayor Noel
Art Director: Gaston Soto Denegri
Illustrator: Javier Lourenco
Vp Account Director: Ernesto Adduci
Account Executive: Diana Saenz
Planner: Felipe Cabrera
Agency Producer: Alethya Luiselli
Producer: Mechi Serrano
Executive Producer: Guido Rutenberg
Production Artist: Harry Archer
Gain With Oxi: Soccer
Posted in: Uncategorized
Stains happen.
Advertising Agency: Lapiz, Chicago, USA
Chief Creative Officer: Laurence Klinger
Creative Directors: Ciro Sarmiento, Maria Bernal
Copywriter: Omar Sotomayor Noel
Art Director: Gaston Soto Denegri
Illustrator: Javier Lourenco
Vp Account Director: Ernesto Adduci
Account Executive: Diana Saenz
Planner: Felipe Cabrera
Agency Producer: Alethya Luiselli
Producer: Mechi Serrano
Executive Producer: Guido Rutenberg
Production Artist: Harry Archer
Nokia 808 Pureview: Answer Sheet
Posted in: Uncategorized
With 41 megapixels, use it for your advantage.
Advertising Agency: JWT, Ho Chi Minh City, Vietnam
Executive Creative Director: Andy Soong
Copywriters: Andy Soong, Le Chi Nguyen
Art Directors: Andy Soong, Nguyen Phuong Thao, Nguyen Ngoc Bao Nguyen, Hugo Lamblin
Photographer: Justin Ngiam
Account Supervisor: Tran Chau Nguyen
Account Managers: Nhu Nguyen, Phuong Lien Nguyen, Tuan Lam
Producer: Melvyn Khoo
Nokia 808 Pureview: Football Fan
Posted in: Uncategorized
With 41 megapixels, use it for your advantage.
Advertising Agency: JWT, Ho Chi Minh City, Vietnam
Executive Creative Director: Andy Soong
Copywriters: Andy Soong, Le Chi Nguyen
Art Directors: Andy Soong, Nguyen Phuong Thao, Nguyen Ngoc Bao Nguyen, Hugo Lamblin
Photographer: Justin Ngiam
Account Supervisor: Tran Chau Nguyen
Account Managers: Nhu Nguyen, Phuong Lien Nguyen, Tuan Lam
Producer: Melvyn Khoo
Café Café: Whats’App Campaign
Posted in: Uncategorized
Café Café, Israel’s largest coffee chain, wanted to promote its message: Better Together. The solution: a campaign of Café Café searching for the best Israeli What’sApp group: the best “Parliament”.
Advertising Agency: Ecaliptoos, Ramata-Gan, Israel
Associate CEOs: Maor Chen and Dror Blumental
Marketing Manger for Cafè Cafè: Orit Ulman
Creative Director: Maayan Dar
Supervisor: Vicky Petel
Project Manager: Batel Diamant
Programming: Yossi Melamed
Content Strategist: Joel Ariel Shamir
Olbermann Will Return to ESPN
Posted in: UncategorizedValentine’s Day, o novo clipe de David Bowie
Posted in: UncategorizedDepois da polêmica causada com o vídeo de The Next Day, parece que David Bowie sossegou um pouco e resolveu fazer um vídeo mais “certinho” para não despertar a ira de nenhum grupo da sociedade. Agora a Igreja Católica pode respirar aliviada, pois Bowie voltou com um vídeo inofensivo e isento de personagens.
Coerente com a música escolhida, o vídeo de Valentine’s Day respeita a simplicidade do single: sem firulas, sem camadas, sem excessos de produção, tanto faixa como vídeo são bem diretos. A música traz um riff simples e eficiente, uma melodia amigável de cantarolar e um refrão que não poderia ser mais simpático. O vídeo também aposta na simplicidade (com exceção da fotografia) e mostra Bowie curtindo seu momento sem mais ninguém, sem banda, só ele e sua guitarra, juntos, num cenário semi-épico.
Mas apesar da simplicidade, o legal de Valentine’s Day (o vídeo) é como Bowie transborda intensidade no final. Sua alegria e leveza se transformam pouco a pouco numa inquieta agonia enquanto ele interpreta os versos aparentemente inocentes do refrão da música, e revela sua real intenção.
Lembra de Station to Station?
Valentine’s Day é o próprio “return of the thin white duke throwing darts in lover’s eyes”.
Mais uma prova de que todo o hype em volta de The Next Day não é apenas hype. Depois de tanto tempo, é bom ter de volta alguém que realmente sabe o que faz.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Google Said to Weigh Supplying TV Channels
Posted in: UncategorizedNetflix Dominates Speculation Over Emmy Awards
Posted in: UncategorizedYahoo Sales Decline As Advertisers Shift to Mobile, Programmatic Buying
Posted in: UncategorizedYahoo’s image may have been rejuvenated over the past year thanks to the hiring of Marissa Mayer as CEO, but the company’s bottom line has yet to receive the same treatment.
After subtracting how much it cost to get people to check out Yahoo properties, the company booked $1.07 billion in revenue during the second quarter of 2013, down 1% from last year and short of analysts’ estimates.
“If you look at the numbers on their own merit, they’re still very weak. Particularly worrisome is the weakness in the display [advertising] segment,” said Karsten Weide, VP-digital media and entertainment at research firm IDC.