Hasta La Creative!

Vodafone, Red Bull and Santander are among the non-automotive brands seeing the advantage of reaching a young male-dominated and highly engaged audience at racing tracks across the world.

Keith Johnson used to be a brand manager with world’s-biggest-advertiser Procter & Gamble Co., overseeing Iams’ eight-figure annual media budget. But after launching custom pet-food business Petbrosia last year, he’s putting most of his marketing focus on influential pet bloggers and email. And he’s trying Gannett’s daily-deal service, DealChicken, with a half-price offer aimed at signing people up for pet-food subscriptions.

Digital isn’t the only way to go for small businesses with tiny marketing budgets. PR is another good option — and it can enable the really lucky, like Corey Ward, to hit it big.

Mr. Ward is co-founder of Tom and Chee, which launched in 2009 serving gourmet grilled-cheese sandwiches and tomato soup near the county courthouse in Cincinnati. It now has six stores in two states and plans to franchise nationally.Tom and Chee started out with Groupon. The restaurant sold 2,500 Groupons by 10 a.m. the first time it tried daily deals in 2011. But that was when Groupon was a novelty and drive-time radio DJs were talking about the daily deals. So he turned to PR and managed to get his chain appearances on Travel Channel’s “Man vs. Food” and ABC’s “Shark Tank.” The result was 7,000 franchisee applicants from as far as Ireland and Vietnam, along with attention in local media for store openings.

Continue reading at AdAge.com

Babycare retailers including Tesco are jumping on the back of the birth of the Duke and Duchess of Cambridge’s baby boy, with tactical campaigns ranging from a book of tips for the couple, to tweets about royal baby etiquette.

Just nine months after assuming the EVP of North American planning post at Digitas, sources confirm that Leslie Bielby is parting ways with the agency to grow her independent strategic planning and research consultancy. A spokesperson tells us, “She has been a strategic force and leader for Digitas during her tenure here, and we wish her only the best in this pursuit and the future partnerships that her consultancy will attract.”

Bielby joined Digitas from Hill Holliday, where she spent six years overall and last served as chief strategy officer for the Boston and New York branches. During her career, the exec also held planning positions at the likes of MMB, Merkley+ Partners and McKinney. In case you need some clarification , Bielby’s position as EVP, North America planning at Digitas is different and distinct from that of Baba Shetty‘s. The latter, of course, rejoined the agency world last week–Digitas specifically–as chief strategy and media officer after a brief stint as CEO of Newsweek/The Daily Beast.

New Career Opportunities Daily: The best jobs in media.

L’architecte Igor Sirotov, spécialisé dans le design d’intérieur, a récemment dévoilé des images de « The Cube », un projet de restaurant basé à Kiev sur plus de 500m2. De belles images mettant en avant des choix de matériaux et de couleurs simples mais forts. A découvrir dans la suite.

Advertising Agency: Leo Burnett, Cairo, Egypt
Chief Creative Officer: Bechara Mouzannar
Creative Director: Ahmed Hussein
Copywriter: Noura Yousry
Art Director: Mohamed Moftah, Neviene Ragab
Photographer: Ao Studio- Ahmed Othman
Illustrator: Ao Studio- Ibrahim Barakat
Account Manager: Haitham El-Manawaty
Planner: Mohamed Yousri
Retouch: Ao Studio- Ahmed Othman
Food Stylist: Hoda Abdel Rahman

Advertising Agency: Camp + King, USA
Chief Executive Officer: Jamie King
Chief Creative Officer: Roger Camp
Creative Director: Rikesh Lal, Adam Koppel
Art Director: Dan Korn
Copywriter: Kyle Davis
Producer: Kelly Gibbs
Assoc Creative Director: Casey Brewer
Executive Producer: Dora Lee, Gina Locurcio
DoP: Nelsen Brazill
Director: Casey Brewer

Read more on Adbusters.org

Ad agency: Ogilvy & Mather, New Delhi (Gurgaon), India.
Client: Qalamkaari Creative Calligraphy Trust
Art Director: Nasheet Shadani
Copywriters: Riazat Ullah Khan, Ajay Gahlaut, Nasheet Shadani
Calligraphers: Mushtaq Ahmad, Nasheet Shadani, Srikant Behera
AV coutesy: Team Saheb Productions, KcPandey
Festival Videos and Photos: Aseem Asha Foundation, Flying Birds of India.
Creative Director: Preeti Koul Chaudhry
Executive Creative Director: Ajay Gahlaut

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