Ogilvy and Gawker Animate for IBM

Today we encountered an interesting extended ad for IBM from Ogilvy New York. Here it is:

The well-designed spot may be most interesting for its context: it appeared on Gawker property Gizmodo last week as part of a “sponsored content” partnership (note the IBM URL). Production is credited to Gawker’s own in-house studio.

The industry does talk a lot about “storytelling,” and this work has a far clearer, more specific narrative than most. We’re also partial to the phrase “bespoke bone-making operation.”

Now, who did what?

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ECD Keith Anderson Joins Ogilvy from AMV BBDO

In news we missed last week, Ogilvy & Mather signed creative veteran Keith Anderson as ECD/Head of Art in its New York office.

Anderson brings a particularly extensive resume to his new role: he previously led creative for BlackBerry at AMV BBDO. Prior to his stint at that shop, Anderson spent nearly two full decades at Goodby, Silverstein & Partners, rising to the level of associate partner/director of design and–according to the press release–playing a crucial role in the agency’s transition into the digital age.

Following his New York move, Anderson will handle IBM, BlackRock and new business while reporting to Ogilvy North America CCO Steve Simpson.

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Cool Illustrations by Steve Simpson

Steve Simpson est un illustrateur irlandais qui travaille pour différentes marques et événements : des visuels pour le Festival de Dublin, des emballages de sauces ou de chocolats, des tableaux dans des restaurants et des illustrations dans des magazines. Une sélection de ses illustrations très drôles est à découvrir en images.

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Here’s the Ogilvy Memo Regarding E*Trade Win

By now, word is out and widespread that Ogilvy has taken the reins on the E*Trade account, which WPP sibling Grey NY of course resigned at the end of June. Whether they keep the baby or not is a story yet to be told, but according to the Spy line, O&M was one of the frontrunners on the business from the get-go. Anyhow, we’ve read recently installed E*Trade CMO Liza Landsman‘s perspective. Now, let’s pass the mic and read Ogilvy’s courtesy of New York COO Lou Aversano. Read on below and after the jump.

“ALL NA STAFF

July 23, 2013

E*TRADE

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