L’artiste russe Nikolay Polissky rend un très bel hommage au Centre Pompidou de Paris avec sa dernière création : Beaubourg, une tour de 22 mètres de haut faite de tubes en bouleau tissé. Elle surplombe un champs et une forêt, destinés à devenir un espace culturel voué aux performances artistiques.
If the advertising industry seemed caught off guard by the announcement of the Publicis-Omnicom merger over the weekend, it’s partly because many expected the next super-size deal to involve Interpublic Group of Cos. And while others made their thoughts known in the wake of the news, the one holding-company chief holding his fire up to now had been Interpublic CEO Michael Roth.
But in a memo to employees today, Mr. Roth offered a long and detailed take on the merger, calling first and foremost for a sense of perspective. Noting that previous waves of mega-mergers have swept other industries, he said expectations for such deals often didn’t match up to reality. In terms of the ad industry, he added that “there’s nothing about being bigger that makes for better creative ideas, or leads to better integration of marketing disciplines.”
And, addressing the annual merger rumors that involve Interpublic — as well as predictions by someone that a new merger mania may be on the horizon Mr Roth wrote: “There’s no telling what might take place, but we don’t see the need for major M&A to keep delivering on our plan to move Interpublic forward.”
Electrolux’s new vacuum is so quiet you can barely hear it. The brand’s “ergothree” line doesn’t rise above 43 decibels — but what does that mean? To demonstrate, TBWA Hakuhodo held a concert called “43dB Symphony,” featuring an orchestra led by a sensitive conductor who had a sound-level meter in front of him. If the sound levels increased — either because of an overzealous member of the orchestra or the audience — they got rewarded with a stern look by the conductor.
The orchestra played “Carmen” without going over 43dB — it’s a track that usually exceeds 90dB when performed.
We’ve seen a concert as the setting for brand creativity in the past — notably by BNP Paribas, which introduced a mobile-only bank with a mobile orchestra, as well as Unilever’s Cream Silk, which tested the strength of hair washed with the product by making violins out of it.
(TrendHunter.com) These Game of Thrones vs Star Wars memes are the perfect combination of two powerhouse programs coming together to create something hilarious.
This meme features a battle between characters, where…
Você pode até argumentar que, conceitualmente, não seja muito inteligente a Lan Airlines dizer que seus preços vão aumentar, mas a ideia é clara e convence.
Nesses dois comerciais de 15 segundos, a companhia aérea mostra que o destino da sua próxima viagem não vai mudar muito nos próximos meses, mas os preços das passagens certamente vão. Como a flutuação de valores é bem conhecida do público nesse segmento, achei a iniciativa esperta.
Criação da Y&R do Peru.
Post originalmente publicado no Brainstorm #9
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From Adbusters #110: The Epic Human Journey: Part 3, Endless Summer
AFP PHOTO / ANGELOS TZORTZINIS
Hey all you wild spirits out there,
What can we make of the beating heart of Gezi Park, the blood soaked Taksim concrete, the barricades of Be?ikta?, the flurry of insurrections popping up everywhere . . . in Chile, Mexico, Bulgaria and Brazil?
One thing: people in droves are waking up to the fact that the ideology of capitalism is bunk, that it’s a fundamentally broken and irreparable system that does not deliver on any of its promises . . . and the dream of a coordinated worldwide uprising, a reboot of the capitalist imagination – a Global Spring – is morphing into reality before our eyes.
A major tactical breakthrough occurred last June in the searing Brazilian heat. For the first time since the youth of Athens exploded ten years ago, an active feedback loop developed between a government and the street. The crowds, the masses, the multitudes, the people, spoke . . . and for the first time a sitting President responded with ears instead of grapeshot.
Imagine if President Obama had actually dropped by Zuccotti Park two years ago to greet the protesters face to face. Where would America be today? Yet this is exactly what the protesters in São Paulo, Rio and Belo Horizonte pulled off by getting President Dilma Rousseff to talk to them and listen to her heart over the glitching, cold brain of the national coffers and megacorporations.
This new tactic bodes well for the future. Instead of just projecting anger and being met with force, as we’ve largely done in the past, we nurture effective communication loops with the authorities, the bureaucracies, the presidents, the prime ministers, the militaries, the spy centers, the media. We construct a dynamic cultural and policy-making loop of ongoing, permanent, street-fueled transformation . . .
The other tactic we noticed working on the streets of Istanbul and São Paulo is that protesters are finally not just targeting sites and symbols of government power, but corporate shops, signs, logos and ATMs. This heralds a strategic awakening among protesters about what really drives our current global system – that it’s not so much the governments, but the transnational megacorporations with their private armies of lawyers and lobbyists that actually call the policy shots and get governments to dance to their tune.
The lesson for the future is clear: redirect your rage!
As the second anniversary of Occupy approaches, one thing is becoming crystal clear: the corpo-capitalist doomsday machine has never been so vulnerable, so weak, so ripe for the picking.
Dare to dance without knowing the next step . . . ?and then begin to move, spontaneously to the beat, with others . . .
for the wild,
Adbusters
(TrendHunter.com) These stunningly convincing street art pieces portray cloudy skies on the side of large buildings and garage doors. Artist Benjamin Lozninger is behind these striking fluffy cloud paintings. On a…
LG car audio with handsfree bluetooth. The stereo that answers the phone for you.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Leon Valente, Cleber Cardoso
Copywriter: Marina Erthal
Photographer: Lúcio Cunha
Published: April 2013
LG car audio with handsfree bluetooth. The stereo that answers the phone for you.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Leon Valente, Cleber Cardoso
Copywriter: Marina Erthal
Photographer: Lúcio Cunha
Published: April 2013
LG car audio with handsfree bluetooth. The stereo that answers the phone for you.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Leon Valente, Cleber Cardoso
Copywriter: Marina Erthal
Photographer: Lúcio Cunha
Published: April 2013
Your dish is not their hideout.
Creative Directors: Vinay Saya, Siddarth Basavaraj
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Your dish is not their hideout.
Creative Directors: Vinay Saya, Siddarth Basavaraj
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Your dish is not their hideout.
Creative Directors: Vinay Saya, Siddarth Basavaraj
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Here's a simple concept executed simply for Adidas. This beautifully shot, expertly cut short tells the story of the opening of the D Rose Jump Store in London. This unique store gave fans a chance to jump with the Chicago Bulls point guard to get a pair of Derrick Rose signature Adidas sneakers. Hundreds of fans descended and tried to make the 10-foot jump. Great moments, from Rose laughing at a girl who can't get enough air to helping a kid reach a pair, are offset by some pretty impressive jumps—including a dude who not only reaches the shoes but manages to kiss them on the shelf. Best pop-up store promotion in a while.
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The hit series, based on a Stephen King novel, will return next summer.
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(TrendHunter.com) A new line of baby strollers has just been released by luxury pram designer, Skoda, that strive to decrease the embarrassment felt by fathers while pushing a normal pram.
The Skoda vRS Mega Man…
The Wellness65+ campaign builds on a earlier program by adding special Wednesday discounts and a private consultation with a pharmacist.
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You would think the epic-ness of a Strawberry Pop-Tart Ice Cream Sandwich would speak for itself. But just to be safe, Carl's Jr. has layered its new ad (via 72andSunny) for the dessert treat with breathless commentary from the blogosphere and perhaps the most awe-inspiring soundtrack around: Richard Strauss's "Also Sprach Zarathustra," otherwise known as the theme from 2001: A Space Odyssey. Can the product possibly stand up to this grand teaser? Judging by the early reviews, yes—yes, it can.
UPDATE: Carl's Jr.'s sister brand Hardee's rolled out a new spot from 72andSunny today—for the Texas Toast Breakfast Sandwich, featuring bull rider and Texas native Douglas Duncan. See that spot below.
Look at Jesus. RT @darrenrovell: Carl's Jr launches its Strawberry Pop Tart Ice Cream sandwich nationwide today http://t.co/ZR265DGhmV
— Dark Skinned Beauty (@_CoDiddy) July 24, 2013
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Utilizar redes sociais para localizar pessoas desaparecidas não chega a ser uma novidade, mas a VML Australia conseguiu agregar mais uma boa ideia para a lista. A agência ajudou a Polícia Federal australiana a explorar um novo método de divulgação usando o espaço da propaganda obrigatória do YouTube. A campanha 5 segundos para se mudar uma vida marca a Semana das Pessoas Desaparecidas e apresentará 36 perfis com fotos de indivíduos desaparecidos.
A meta é atingir mais de um milhão de australianos, utilizando a geolocalização para divulgar o perfil da pessoa desaparecida em locais próximos onde ela foi vista pela última vez.
O vídeo conta com duas possibilidades. Caso o usuário não tenha informações, basta ele clicar em “pular”. Agora, se ele puder ajudar nas buscas com alguma dica, ele clica em “sim” e é direcionado para o site da polícia federal.
Esta não é a primeira vez que aqueles cinco segundos de propaganda obrigatória do YouTube são utilizados com um objetivo social. No ano passado, a MayoDigital utilizou o botão de “pular’ para divulgar práticas sustentáveis. Enfim, são ideias simples e eficientes que gostaríamos de ver sendo mais exploradas por aqui também.
Post originalmente publicado no Brainstorm #9
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Alfredo Gangotena has stepped down as MasterCard’s global chief marketer.
The company announced Mr. Gangotena, 60, will retire Sept. 1, after nine years with the company. He has held the top marketing job since April 2010.
MasterCard, which has a presence in 110 countries, is conducting a search for a new chief marketing officer. In the interim, Tim Murphy, chief product officer, will add marketing to his responsibilities. Mr. Gangotena has been responsible for MasterCard’s advertising, sponsorships, promotions, research and digital-marketing initiatives.
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