Tata uses F1 to power its rising brand aspirations

Tata Communications powers around 20% of the global internet, yet it is a brand that not many have heard of. But will its growing relationship with F1 change that?

Hopi Hari: Monkey, Soldier, Plant

“Rollercoaster. Shows who you really are.”

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flávio Casarotti
Creative Director: Rui Branquinho, Flávio Casarotti
Art Director: Thiago Vinhático, Fabio Miki, Kleber Campioni
Copywriter: Rafael Barreiros
Illustrator: Macacolândia, Feppa Rodrigues

CHI makes Christian Hinchcliffe global CMO following expansion

CHI Group has promoted its head of new business, Christian Hinchcliffe, to the new role of global chief marketing officer.

Buxton ignites Ashes rivalry in cross-country News Corp deal

The Times and The Australian have worked together for the first time on a joint campaign for Buxton Mineral Water to promote its ‘Who’s Got The Bottle’ campaign during the Ashes cricket series.

Photo Manipulations by Silvia Grav

Vivant à Madrid, la photographe Silvia Grav nous propose de rentrer dans son superbe univers avec des clichés en noir et blanc manipulés et retouchés. Des portraits étranges mais doté d’une grande sensibilité à découvrir en grand format dans la galerie et dans la suite de l’article.

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Ony tiny little lookalike / Manifestement, c’est du déjà vu!

ants2010w ants2013BBDOdusseldorfGOLDpromo
THE ORIGINAL? 
Baygon Ant Warriors – 2010
Source : YouTube
Agency : Giovanni DraftFCB (Brazil)
LESS ORIGINAL
WWF Ant Rally – 2013
Cannes GRAND-PRIX For good & Promo GOLD
Agency : BBDO Dusseldorf (Germany)

Soreen searches for creative agency

Soreen, the fruity malt-loaf brand, is looking for a creative agency to work on its through-the-line campaigns.

DIY Hanging Origami Decor – This Fun and Simple Activity Turns Vibrant Pieces of Paper into Art (GALLERY)

(TrendHunter.com) Homeowners looking for a colorful way to decorate their bedrooms without spending a fortune are in luck, because this DIY hanging origami decor activity allows you to make custom accessories for you…

Business Line by Ogilvy

Advertising Agency: Ogilvy, Chennai, India
Associate Creative Directors: Binu Varghese, Mridula Joseph
Creative Controller / Copywriter: Deepan Ramchandran
Art Director / Illustrator: KD Divya

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Inova Led Flashlights: Window

Don’t let sounds play with your imagination.

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: César Agost Carreño
Creative Director: Francisco Camacho
Copywriter / Art Director: Cristián Costa
Illustrator: Salamágica
Typographer: Cristián Costa
Account Manager: Eric Krohn

Inova Led Flashlights: Rat

Don’t let sounds play with your imagination.

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: César Agost Carreño
Creative Director: Francisco Camacho
Copywriter / Art Director: Cristián Costa
Illustrator: Salamágica
Typographer: Cristián Costa
Account Manager: Eric Krohn

Elliptical Sculptural Sleepers – The ONE Daybed is a Minimalist Design Solution for Lounging (GALLERY)

(TrendHunter.com) Manufactured by HAY and designed by Leif Joergensen, the ONE Daybed is a sleek and minimalist lounger that makes perfect sense for today’s guest rooms and living rooms.

The simplistic lines…

37 Hybrid Tech Gadgets – From Hybrid Headphone Helmets to Tack and Field MP3 Players (TOPLIST)

(TrendHunter.com) Keeping up with all the new technological equipment constantly coming out in the market can add up financially, which is why these hybrid tech gadgets are creatively combining more than one function…

30 Practical Outdoor Campers – From Rooftop Patio Campers to Mini Mobile Living Campers (TOPLIST)

(TrendHunter.com) One way to take advantage of the summer season is by taking a road trip overnight with family or friends, and these practical outdoor campers will make spending the night on the road much more…

MindFull children’s charity launches with animated campaign

The BeatBullying Group, the operator of online children’s charities, is backing the launch of a new mental health charity, MindFull, with an ad campaign to raise awareness of its online support and advice.

Station Had Listeners, Just Not a License

Two operators of pirate radio in New York were arrested, but weak enforcement by the Federal Communications Commission has encouraged renegade stations.

    

Low-Key Haute Couture Fashion – The Sunday Times Style ‘Amazing Grace’ Editorial Stars Sigrid Agren (GALLERY)

(TrendHunter.com) The Sunday Times Style ‘Amazing Grace’ editorial may be full of haute couture looks, but they have been given a low-key, if not completely understated, feel many women will be able to…

24 DIY Bedroom Decor Projects – From DIY Scenic Cushions to Stylish Magnetic Headboards (TOPLIST)

(TrendHunter.com) Since the bedroom is often a place where you spend a lot of your time, personalizing it with unique touches can add a lot of visual appeal, and these DIY bedroom decor projects will give you some…

Felix: MIAUkomaty

Events run in 5 cities in Poland, that was driven by the custom built “vending machine” that was giving away the samples of the product.

Advertising Agency: V&P Group, Warsaw, Poland
Creative Director / Copywriter: Artur Klimek
Art Directors: Natalia Risco, Micha? Duchowski
Strategy: Artur Tomikowski, Piotr Nowicki
Account Supervisor: Dawid Budzi?ski

Flexa Color: Run T-Shirt

After Hawai, San Fransisco, Berlin and more, the popular Color Run was also held in Amsterdam this year. During this 5K race, runners start out dressed in white and end up covered in colourful powder. Flexa, the leading paint brand in Holland, wanted to stand out during this fun run, to spread their message: ‘Let’s Colour’. They did this using a specially fabricated Flexa T-Shirt. How it worked? The more colour, the more the Flexa logo and payoffshowed up.

Advertising Agency: Etcetera, The Netherlands
Creatives: Vanessa Burgmans, Billy Witbraad
Creative Directors: Peter van Leeuwen, Ben Imhoff
Campaign manager: Marie-Louise Diekema
Account: André Koster
Social Media strategy: Mark de Leeuw
Director: Nina Aaldering
Director of Photography: Justin Bodenkamp
Music: Niels den Otter
Editors: Dennis Floor, Naomi Bais