Karlstadsbuss have upgraded their bus fleet with brand new Biogas busses. They are bigger with more seats, air-condition, wifi and TV. The most modern buses in Sweden.
Advertising Agency: Bulldozer Reklambyrå, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Jenny Eklund
Director: Pontus Rolandsson
DoP: Hernrik Gyllskjöld
Agency Producer: Maja Britasdotter Hjelmberg
Published: July 2013
Many top brands have preferred Instagram to Vine when deciding how to complement branding with viral videos, but that hasn’t stopped Snapple, with creative direction from NYC-based Code and Theory, from choosing six over 15. As part of Snapple’s Re-enFACTments digital campaign, here’s a little stop-motion animation to kick off the weekend. The above clip was designed by Khoa Phan, who Mashable declared “Vine’s Most Creative Stop-Motion Animator.”
Snapple and Code and Theory have reached out to a number of unique people on the platform to visualize the signature series of under-the-cap facts that lost their novelty appeal about ten years ago. Phan worked with fact #754 – an alligator can go through 3,000 teeth in a lifetime, a ridiculous number that probably excites dentists and orthodontists around the world. And, as you can see in a few additional Vines below, makes eating an apple more troubling than you’d expect.
New Career Opportunities Daily: The best jobs in media.
Advertising agency: Havas Worlwide Paris, Puteaux, France
Creative Director: Christophe Coffre
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Illustrator: Surachai Puthikulangkura / Illusion – La Manufacture Paris
Published: July 2013
Advertising agency: Havas Worlwide Paris, Puteaux, France
Creative Director: Christophe Coffre
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Illustrator: Surachai Puthikulangkura / Illusion – La Manufacture Paris
Published: July 2013
Advertising agency: Havas Worlwide Paris, Puteaux, France
Creative Director: Christophe Coffre
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Illustrator: Surachai Puthikulangkura / Illusion – La Manufacture Paris
Published: July 2013
Sometimes you need to make the effort and seek to find what’s hidden.
Have you got the courage to find the obvious differences where everything looks the same? Here’s an outstanding collection, brave enough to show some hints and playful enough to hide some with a human touch. Introducing Cal?k Denim’s brand new collection: Hide & Seek With seven different lines and seven different stories, Hide & Seek offers a design experience that will transform to a collection in every designer’s hand with its hidden treasures. Some of them are obvious and some of them are waiting for your discovery.
Advertising Agency: RDB CG, Istanbul, Turkey
Creative Director: Tu?han Öncü Garip
Art Director: Aytaç Ate?
Junior Art Director: Onur Demir
Copywriter: Selin Hamamciyan
Junior Copywriter: Richard Thesiger
Account Director: Zeynep Ta?öz
Account Executives: Neslihan Kurkut, Cans?n Ergün
Photography: Ilmisimya
Print Production: Merve Demirci
Published: May 2013
Sometimes you need to make the effort and seek to find what’s hidden.
Have you got the courage to find the obvious differences where everything looks the same? Here’s an outstanding collection, brave enough to show some hints and playful enough to hide some with a human touch. Introducing Cal?k Denim’s brand new collection: Hide & Seek With seven different lines and seven different stories, Hide & Seek offers a design experience that will transform to a collection in every designer’s hand with its hidden treasures. Some of them are obvious and some of them are waiting for your discovery.
Advertising Agency: RDB CG, Istanbul, Turkey
Creative Director: Tu?han Öncü Garip
Art Director: Aytaç Ate?
Junior Art Director: Onur Demir
Copywriter: Selin Hamamciyan
Junior Copywriter: Richard Thesiger
Account Director: Zeynep Ta?öz
Account Executives: Neslihan Kurkut, Cans?n Ergün
Photography: Ilmisimya
Print Production: Merve Demirci
Published: May 2013
Sometimes you need to make the effort and seek to find what’s hidden.
Have you got the courage to find the obvious differences where everything looks the same? Here’s an outstanding collection, brave enough to show some hints and playful enough to hide some with a human touch. Introducing Cal?k Denim’s brand new collection: Hide & Seek With seven different lines and seven different stories, Hide & Seek offers a design experience that will transform to a collection in every designer’s hand with its hidden treasures. Some of them are obvious and some of them are waiting for your discovery.
Advertising Agency: RDB CG, Istanbul, Turkey
Creative Director: Tu?han Öncü Garip
Art Director: Aytaç Ate?
Junior Art Director: Onur Demir
Copywriter: Selin Hamamciyan
Junior Copywriter: Richard Thesiger
Account Director: Zeynep Ta?öz
Account Executives: Neslihan Kurkut, Cans?n Ergün
Photography: Ilmisimya
Print Production: Merve Demirci
Published: May 2013
Twentieth Century Fox is going to promote the upcoming release ‘The Wolverine’ through an interview with the star Hugh Jackman, introduced by Dynamo the magician, as part of a campaign on UKTV and Channel 4.
Filmé en noir et blanc par Stewart Maclennan et chorégraphié par Ellen Kim, le dernier clip vidéo – You Know You Like It – d’AlunaGeorge est superbe. Les mouvements de caméra s’allient à ceux des danseuses devenant eux aussi des éléments essentiels. De très belles images à découvrir dans la suite de l’article.
No one should suffer from smelly diapers.
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Hervé Riffault
Copywriter: Alexandre Hildebrand
Art director: Martin Darfeuille
AD Assistant: Antoine Dezes Richard
Account managers: Emmanuelle Henry, Eléonore Mabille, Imène Sellaoui
Strategic planner: Corinne Malsert
Production : Sequencis Animation
Graphist 3D: Franck Julia
Retouching: Christelle Partipilo
No one should suffer from smelly diapers.
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Hervé Riffault
Copywriter: Alexandre Hildebrand
Art director: Martin Darfeuille
AD Assistant: Antoine Dezes Richard
Account managers: Emmanuelle Henry, Eléonore Mabille, Imène Sellaoui
Strategic planner: Corinne Malsert
Production : Sequencis Animation
Graphist 3D: Franck Julia
Retouching: Christelle Partipilo
Advertising Agency: Marcel, France
Chief Creative Officer: Anne de Maupeou
Executive Creative Director: Steve O’Leary
Account Managers: Cécile Lejeune, Candice Corre, Andrei Cojocaru, Philippe Martin Davies
TV Production: Pierre Marcus, Patrick Pauwels / WAM
Sound Producers: Matthieu Sibony, Sylvain Rety / Schmooze, Clémens Hourrière / WAM
Director: Bruno Aveillan
Company Production: Quad
Producer: Martin Coulais
Production Director: Claudia Treager
Post-production: Digital District
DOP: Bruno Aveillan
Music: Ludovico Einaudi
Aired: June 2013
From Mother’s UK shop comes a new two-minute spot for IKEA kicks off the new ‘Make Small Spaces Big’ campaign.
Featuring the vocals support of soul singer Elayna Boynton covering Aretha Franklin‘s “One Room Paradise,” we’re taken inside a doll house stocked to the brim with IKEA furniture. There we meet a single mom with a creepy doll head raising her similarly creepy doll-headed son, both adept at finding solutions for making their tiny house bigger.
Now, for U.S. audiences, the doll heads are a bit off-putting and hard to get over. But, once you do, you come to realize what a rarity it is that we see single parent households depicted in advertising, especially for a global brand like IKEA. Mother does a wonderful job in not only demonstrating the products’ features, but also giving the spot some emotional weight. If it was only something other than doll heads…
Take a virtual MTV Cribs-style tour of the apartment from the spot here, and view credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: 72andSunny, USA
Chief Creative Officer / Partner: Glenn Cole
Chief Strategic Officer / Partner: Matt Jarvis
Creative Directors: Mick DiMaria, Justin Hooper
Jr. Copywriter: Rebecca Ullman
Designer: Sarah Herron
Director of Film Production: Sam Baerwald
Senior Film Producer: Molly McFarland
Film Producer: Brooke Horne
Group Strategy Director: Matt Johnson
Strategist: Josh Hughes
Business Affairs Manager: Latanya Ware
Sr. Print Producer: Melissa Harris
Communications Manager: Emily Hodkins
Production Company: Christina Productions
Director: Justin Hooper
EP: Christina Ritzmann
Line Producer: Jenny Lenz
Editorial: NO6
Editor: Chan Hatcher
EP: Crissy DeSimone
Producer: Yole Barrera
Online/VFX: Brickyard VFX
Lead VFX Artist: George Fitz
VFX Producer: Diana Young
Telecine: Co3
Artist: Mike Pethel
Producer: Matt Moran
Sound Design/Mix: On Music and Sound
Sound Design and Mixer: Chris Winston
Music: “The Bacon Song” As performed by Harley Morenstein of Epic Meal Time Courtesy of Next Time Productions
“Informações gerais sobre uma pessoa, como idade, gênero e localização valem meros $0.0005 por pessoa, ou $0.50 por um pacote de mil pessoas” – Financial Times.
Com as recentes notícias sobre o acesso do governo americano aos dados de seus cidadãos, e as discussões sobre nosso próprio governo também estar levantando estas análises, o Financial Times criou uma ferramenta para calcular o valor dos dados pessoais do usuário.
Os valores são baseados nos acessos e nos mercados americanos, mas já dá para ter uma ideia de que, na verdade, tais dados individualmente não possuem uma valor tão alto assim, monetariamente falando.
Pensando no valor de venda, e não de sua privacidade e até da possível prevensão de danos à sociedade, estes dados são bastante usados para segmentar campanhas de vendas aos usuários.
Segundo o Financial Times, meus dados valem nada mais do que $0.28, algo desapontador. De acordo com o veículo, a maioria dos americanos valem menos de $1 dólar para estas empresas. Estes valores aumentam se a pessoa está propensa a comprar um carro, um produto financeiro, uma casa ou viajar. Outras especificades tornam os dados mais valiosos, tudo dependendo da oferta vs. demanda de um produto.
Quanto mais pessoal e privado são seus dados, mais pagarão para obtê-los.
Enquanto os dados estão em disputa apesar de seu valor unitário monetário ser bem baixo para quem esperava lucrar alto com isso, há algumas empresas – BlueKai e Acxiom por exemplo – oferecendo acesso e correção destes dados, para que os usuários ao menos saibam o que se está observando deles por aí e tenham a possibilidade de torná-los mais certeiros, ou seja, mais ricos.
Com tamanha competição e discussão em pauta, o conceito de big data tem diversos caminhos a percorrer por diferentes players. No caso do usuário, o valor maior ainda está concentrado em sua privacidade e individualidade.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Y&R, Johannesburg, South Africa
Agency Producer: Lesley Wyldbore
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Dhasagan Pillay
Art Director: Andre Vrdoljak
Director: Tony Baggott
Production Co: Frieze Films
Producer: Lindsay Barnard
Director of Photography: Dave Pienaar
Editor: Deep End
Advertising Agency: Y&R, Johannesburg, South Africa
Agency Producer: Lesley Wyldbore
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Dhasagan Pillay
Art Director: Andre Vrdoljak
Director: Tony Baggott
Production Co: Frieze Films
Producer: Lindsay Barnard
Director of Photography: Dave Pienaar
Editor: Deep End
Mother creative partner Stephen Butler is shipping off to join TBWA\Chiat\Day in Los Angeles.
Advertising Agency: Ganem Group, México City, Mexico
Executive Creative Director: Yasser Flores
Creative Directors / Art Directors / Copywriter: Yasser Flores, Rodrigo de León
Production Company: Hiperbox
Director: Mauricio Montoya
Producer: Bart Gutierrez
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
