Chosen Bun has unveiled its branding ahead of what it claims is the world’s first gourmet burger delivery business, which is opening on London’s affluent Fulham Road.
Algo que se esperava ver na E3 é uma boa dose de jogos para celular. Desenvolvedoras crescendo, montando seus stands e cutucando os ombros distraídos das produtoras de jogos para consoles.
Praticamente nada disso aconteceu. Nem mesmo uma mísera clínica de rehab para jogadores compulsivos de “Candy Crush Saga” (que certamente teria filas incalculáveis).
Apesar da total decepção, um lançamento da PopCap saiu da telinha do celular e virou imediatamente um dos jogos mais aguardados do ano.
“Plants vs Zombies: Garden Warfare”. Seu lançamento está previsto para 30 de Junho. Inicialmente com exclusividade para Xbox e em seguida para PC e outras plataformas.
O game foi revelado na press conference do Xbox One e ganhou um espaço especial no stand da EA (com demonstração de game play).
Post originalmente publicado no Brainstorm #9
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Ocado has partnered with Northern & Shell until the end of the year as it increases its above-the-line advertising to appeal to its “broad range of customers”.
Focus sur le travail de Nina Radenkovic, une artiste et graphiste serbe qui a imaginé pour la start-up « Appricot » de superbes illustrations afin de décorer les murs de leurs bureaux. Des créations modernes au style cartoon et très réussies à découvrir en images dans la suite de l’article.
We’ve received confirmation that McCann, which of course just brought on Suzanne Powers as its new CSO, has also had to cut some staff this week in its New York hub. Sources tell us that reductions were made in staffing levels and capabilities across departments. The reason? Well, as we’ve seen time and time again in these kinds of situations, it was “to best service clients.” From what we’re hearing, the number of those affected by McCann’s move is over a dozen and less than 20. We’ll fill you in if we hear more.
New Career Opportunities Daily: The best jobs in media.
The Department of Work and Pensions (DWP) is seeking a creative agency to deliver the follow-up work to its “targeting benefit thieves” campaign.
Laura Bryant, European brand manager for Kellogg’s Krave, has told Marketing of the growing importance of social media in marketing products to a teenage audience.
If you happen to see someone kissing their smartphone today, do not be alarmed, they have probably just discovered Burberry Kisses, a new brand campaign powered by Google.
(TrendHunter.com) This in-car iPad charger stand fits into your car’s cup holder and powered by your lighter socket. Once connected and properly fixed, it holds up your tablet with its flexible bending neck and…
Guide Dogs has launched the first brand campaign in its 80-year history with the strapline “guides for life” in a bid to tackle a lack of public awareness for both the charity and its services.
(TrendHunter.com) The latest editorial for Sunday Style Australia demonstrates the romantic and whimsical nature of country fashion. The photo shoot shows a melancholy couple enjoying the outdoors on a romantic romp…
James Cameron, Vivienne Westwood, Heston Blumenthal and the Freakonomics author Steven Levitt shared insights and spread inspiration to a marketing audience at Idea Exchange (iEX2013).
A week after announcing the hiring of BBDO NY alum Kevin Jordan as group creative director, Draftfcb New York has found a second person to assume said title. In a memo sent to staff around noon yesterday, DFCB NY CCO Javi Campopiano revealed that the agency has brought on Renata Florio as a fellow GCD. The newest hire, who indulged us in a Super Bowl quickfire Q+A this year, most recently served as CCO at Grey Group’s Hispanic agency unit, Wing. We’re checking to see what accounts each new GCD will be working on, but in the meantime, you can read Campopiano’s note below to find our more about the pair if interested.
“Hi all,
You might have already met them in some corner of our offices but in case you haven’t, let’s officially say hello and welcome to Kevin Jordan and Renata Florio, our newest creative department SVPs and group creative directors.
Kevin was most recently at BBDO New York, where he was responsible for remarkable campaigns for AT&T and GE. Before that, he worked at Havas Worldwide where he was one of the creatives behind the highly successful and awarded Dos Equis “The Most Interesting Man in the World” campaign. (He insists that the idea is somehow based on himself. We’ll soon see.)
Before Renata came to the U.S. to be the creative leader at Grey’s Hispanic marketing agency called Wing in September of 2011, she worked at some of the best agencies in her native Brazil, including BBDO, StrawberryFrog, Saatchi & Saatchi, Publicis and DM9DDB, where she was part of the team that helped the shop to be “Agency of the Year” at Cannes. She’s been a part of some of the most recognized campaigns of the past few years, including the mega-awarded “Windows” for FedEx. Her experience in the U.S. general market includes campaigns for clients like Red Lobster, Radio Shack and P&G.
So let’s say welcome and boas-vindas (pronounce bowushbeendus) to both of them.
More to come soon.
Javi”
New Career Opportunities Daily: The best jobs in media.
The Village Communications and The Red Brick Road have been appointed to launch Talent Backer, a website that will use crowd-funding to help people with a “talent” to finance their pursuits.
ITV has launched a subscription version of its ITV Player, allowing mobile viewers to catch up on the last 30 days of programming from the ITV network, without watching ads, for £3.99 a month.
Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world.
After spending the last nine months working out of Mullen’s Boston HQ, Peter Rosch is heading to the agency’s L.A. office to serve as executive creative director and lead day-to-day creative efforts on the Acura business. Mullen, of course, won the Acura account as part of the big Honda decision back in March and according to the agency, Rosch played a key role in securing the win. Prior to Mullen, the new Acura ECD spent a year at BBH NY (actually his second tour of duty at the agency), where he perhaps most notably penned the now-beloved “Susan Glenn” spot for Axe.
Along with his two decades in the ad biz, during which time he’s also held senior creative roles at the likes of BMB and Lowe & Partners Worldwide, Rosch is an author whose My Dead Friend Sarah: A Novel was published last year. Now as an ECD at Mullen L.A., Rosch will lead the creative unit in an office that’s projected to house over 80 staffers by year’s end.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Nike’s classic sneaker designs are recognized in many parts of the world. Graphic designer Phil Robson a.k.a Fil Fury used several iconic sneaker designs to create these rubber-made guns….
Stella Artois Cidre, the apple and pear cider, is launching an out-of-home campaign that delivers real-time, thermo-activated advertising based on the temperature in a specific location.
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