Jun
12
Journalist Held in Beijing, Friends Say
Posted in: UncategorizedThe journalist, Du Bin, recently released a documentary about a forced-labor camp and has worked as a freelance photographer for The New York Times.
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Jun
12
This Is Africa
Posted in: UncategorizedLe réalisateur australien Benjamin Dowie a réalisé cette superbe vidéo lors de son voyage en Ouganda et en Tanzanie en mars 2013. Parti rendre visite à sa sœur, volontaire au sein d’une ONG, avec son Canon 5D, il nous propose une vidéo d’une grande beauté, rendant hommage avec talent aux terres qu’il a pu découvrir.
Jun
12
My Media Week: Chris Whitelaw
Posted in: UncategorizedThis week, Chris Whitelaw, CEO, iProspect UK, keeps clients up to date with Google’s latest algorithm changes and takes his rapidly-growing team to Polo in the Park, all while battling baby-induced sleep deprivation
Jun
12
Sir Martin Sorrell gets the support of 99.98% of shareholders
Posted in: UncategorizedWPP has reported its like-for-like UK revenues increased by 5 per cent in the first four months of 2013, as 99.98 per cent of shareholders voted for the re-election of the chief executive, Sir Martin Sorrell.
Jun
12
Prudence Condoms: Sex code, 2
Posted in: Uncategorized
What did you expect? Virtual sex?
Get real sex.
Advertising Agency: Z+, São Paulo, Brazil
Creative Director: Manoel Zanzoti
Art Director: Danillo Ferrari
Copywriter: Juliano Ribas
Illustrator: Tércio Alves
Planner: Rodrigo Cerveira
Account Director: Renata Vieitas
Art Buyer: Alice Imamura
Published: May 2013
Jun
12
Prudence Condoms: Sex code, 1
Posted in: Uncategorized
Have more sex, scan less QR codes.
Get real sex.
Advertising Agency: Z+, São Paulo, Brazil
Creative Director: Manoel Zanzoti
Art Director: Danillo Ferrari
Copywriter: Juliano Ribas
Illustrator: Tércio Alves
Planner: Rodrigo Cerveira
Account Director: Renata Vieitas
Art Buyer: Alice Imamura
Published: May 2013
Jun
12
Million-Dollar Gold Motorhomes – The eleMMent Palazzo Features a Rooftop Cocktail Bar (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The eleMMent Palazzo, from Marchi Motorhomes, has just sold in Dubai for $3.1 million, making it the world’s most expensive motorhome. This gold-plated recreation vehicle is one of the most…
Jun
12
Designed by Billionaires in California, Assembled by Poor Laborers in China
Posted in: UncategorizedUser experience is front-and-center in this new anthem from Apple and TBWA\Chiat\Day.
I like that Apple is asking the fundamental questions. “Will it make life better? Does it deserve to exist?” Imagine where the ad business would be today if we applied that filter in our work.
But before I get caught up in Apple rapture, lets wrestle with this “Designed by Apple in California” signature to its knees. “This is our signature and it means everything,” the actor cries out. Sadly, this ruins the spot by reminding us what is left unsaid. Designed by Apple in California, assembled by impoverished laborers in China.
Previously on AdPulp: Offshore Tax Shelters A Problem For Apple, But Not The Only One
The post Designed by Billionaires in California, Assembled by Poor Laborers in China appeared first on AdPulp.
Jun
12
Petite Maman: Box
Posted in: Uncategorized
Give them a second chance.
Give your baby’s old clothes to mums who need them.
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative director: Steve O’Leary
Copywriter: Benjamin Sanial
Art director: Raphaël Halin
Account managers: Frédérik Volpert, Cécile Lejeune
Jun
12
Petite Maman: Cage
Posted in: Uncategorized
Give them a second chance.
Give your baby’s old clothes to mums who need them.
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative director: Steve O’Leary
Copywriter: Benjamin Sanial
Art director: Raphaël Halin
Account managers: Frédérik Volpert, Cécile Lejeune
Jun
12
Cable Companies Use Payments, Threats to Slow New Web TV Services
Posted in: UncategorizedTime Warner Cable and other pay-TV companies are offering incentives to media companies that agree to withhold content from web-based entertainment services such as those pursued by Intel and Apple, people with knowledge of the matter said.
The incentives can take the form of higher payments, or they can include threats to drop programming, said the people, who asked not to be identified because the discussions are private.
Cable companies are seeking to keep customers by ensuring access to exclusive content while fending off competition from upstart Web providers. Favoring programming that’s exclusive may not be a surprising business tactic, but could cross lines if taken too far.
Jun
12
Ponton Casa Baraj: Weekend
Posted in: Uncategorized
This is the official 2013 summer trailer for Ponton Casa Baraj, from Valiug, Romania. It’s a place where people have fun, mostly during weekends.
Advertising Agency: Mots Agency, Timisoara, Romania
Creative Director: Octavian Mo?
Executive producers: Tinu Vidaicu, Daniela Nedovescu, Octavian Mo?
Copywriter: Daniela Nedovescu
Making Of: Mihai Toth
Music: Nora En Pure – Come with me
Production Assistants: Miodrag Petrovici, Radu Carnaru
Editor & Visual Effects: Andreea Micl?u?
Published: May 2013
Jun
12
Doner Cuts Staff Once Again
Posted in: Uncategorized
We hesitate to call this a recurring theme as it’s been a few months since we last reported on cuts at Doner, but by our count, this is the third time this year we’ve had to report on something like this regarding the MDC-owned agency. Anyhow, we’ve received confirmation that Doner has made staffing adjustments today. As is the norm, no specifics including approximate numbers are being divulged, but here’s a statement from an agency spokesperson that sheds a little light:
“Today, we implemented staffing changes across the agency which have impacted about two percent of our staff. Affected employees were provided with severance and support for new employment opportunities. While it’s never easy, we’re confident that this will enable us to best allocate our resources while continuing to effectively serve our clients and build our business.”
We’re hearing that the Detroit and Cleveland offices were those affected by the “staffing changes.”
New Career Opportunities Daily: The best jobs in media.
Jun
12
Movie Hipster Kit
Posted in: UncategorizedLa française Alizée Lafon nous propose sa dernière série d’illustrations graphiques : « Movie Hipster Kit ». Elle illustre quelques uns des films les plus cultes comme Pulp Fiction en stylisant des objects directement identifiables à ceux-ci. Un travail ludique et visuellement très réussi à découvrir dans la suite.
Jun
12
Silence Acústica windows: The stone crusher
Posted in: Uncategorized
Silence Acústica windows. Block out noise.
Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Glauber Dorotheu
Copywriter: Thiago Monteiro
Illustrator: Mariana Valente
Planner: Rafael Forti
Jun
12
Silence Acústica windows: Rocker
Posted in: Uncategorized
Silence Acústica windows. Block out noise.
Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Glauber Dorotheu
Copywriter: Thiago Monteiro
Illustrator: Mariana Valente
Planner: Rafael Forti
Jun
12
Tech Start-Up Benefits from ABC’s ‘Shark Tank’
Posted in: UncategorizedTechnology entrepreneurs turned down a “Shark Tank” investor after taping the show’s finale, but their translation business benefited from the exposure.
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Jun
12
Advertising Jobs: McGarryBowen, Barefoot Proximity, Mullen
Posted in: Uncategorized
This week, McGarryBowen is hiring a senior digital copywriter, and Barefoot Proximity needs an account supervisor. Meanwhile, Mullen is seeking a creative technologist, as well as a senior digital analyst. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
- Senior Digital Copywriter McGarryBowen (New York, NY)
- Account Supervisor Barefoot Proximity (Cincinnati, OH)
- Creative Technologist Mullem (Winston Salem, NC)
- Senior Digital Analyst Mullen (El Segundo, CA)
- Account Executive Village Voice (New York, NY)
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Jun
12
CLR: First Impressions
Posted in: Uncategorized
Everyone’s favorite calcium, lime and rust cleaner, CLR, goes edgy in a new spot produced by Austin production company Moon Pie Media and directed by newcomer Carter Pagel. In this 30 second ad for web and broadcast, everything is sparkling clean. Well, almost everything.
Advertising Agency: Moon Pie Media, Austin, USA
Creative Director: Carter Pagel
Art Director: Shannon McGarvey
Copywriters: Shannon McGarvey, Carter Pagel
Production Company: Moon Pie Media
Director: Carter Pagel
Director of Photography / Graphics: Drew Lewis
Executive Producer: Shannon McGarvey
Editing Company: Beast
Editor: Adam Svatek
Published: June 2013
Jun
12
A Sereia, O Jornalista e o Internauta
Posted in: UncategorizedNo último feriadão nos Estados Unidos, mais de 3.6 milhões de pessoas assistiram ao documentário “Mermaids: The New Evidence”, no Animal Planet. O programa mostrava nova evidência sobre a existência de, bem, Sereias!
Quando muita gente se tocou na natureza fictícia da descoberta, um surto de ódio contra o canal começou na internet. Gente reclamando de ter sido enganada, ludibriada e que perdeu seu tempo assistindo ao mocumentário (documentário de mentira) começou a atacar o canal. Perante a situação, claro, a imprensa aproveitou o ensejo para “desmascarar” o programa, exibir inúmeros tweets e posts do Facebook, e uma declaração do NOAA (Departamento de Pesquisa Oceanógrafa) sobre a inexistência de conexão entre a entidade e o conteúdo. Pronto: criou-se uma polêmica sobre SEREIAS!
Pensando de forma analítica, se uma entidade governamental, ou turistas malucos, tivessem encontrado evidência sobre a existência de Sereias, a notícia teria explodido no YouTube e na grande imprensa muito antes de um documentário no Animal Planet, certo? Entretanto, a falta de perspectiva é a maior responsável por essa polêmica. Essa NÃO foi a primeira vez que o assunto foi apresentado dessa forma.
Em 2012, o canal exibiu o mocumentário “Mermaids: The Body Found”, que segue os mesmos moldes, feito pela mesma equipe e estrelado pelos mesmos “cientistas”. Assisti a esse programa na estreia e, por conta da ótima edição e direção, acreditei ser algo verídico até o primeiro efeito especial meio tosco aparecer. Comecei a rir. Ponto para eles. A partir daí ficou divertido e curti a ideia. Mas não parava de pensar em “The Last Broadcast”, o mocumentário que transformou “A Bruxa de Blair” em fenômeno. Foi até exibido na GNT, no Brasil, como algo sério.
Foi uma bela mistura de ficcional, mitológico e narrativa moderna
O entretenimento tem a obrigação de encontrar novos formatos e, sinceramente, essa dobradinha sobre as sereias é uma ideia interessante. Entretanto fico perplexo ao notar que a continuação de um mocumentário tenha gerado tanta algazarra online. Sem vincular o programa ao antecessor, o canal deu a impressão geral de que o “truque” é novo. Bem, não é. E, pelo aspecto das mídias sociais, o marketing do canal acertou em cheio, pois atraiu atenção de público e imprensa, tem gerado bastante conversa entre amigos e nos talk shows das rádios, e vai garantir uma sobrevida interessante às reprises.
Vale ressaltar a qualidade dos programas. Lembro de uma entrevista com um dos criadores dos efeitos especiais de “Tron”, há pelo menos uns 14 anos, quando ele disse que o futuro dos efeitos especiais era desaparecer; chegaríamos ao ápice da arte quando recriarmos qualquer coisa e enganarmos todo mundo. Bem, se ainda não estamos lá, falta muito pouco. Os dois “Mermaids” não são exímios nos efeitos na hora da revelação, mas a mistura com a câmera amadora, a tela chuviscada e os movimentos bruscos, conferem aos programas um quê de realidade. Acima de tudo, o espectador é convencido pela narrativa, pelas entrevistas, pelas projeções científicas da evolução das sereias.
Aliado a isso está o desejo da descoberta. Não é todo dia que um ser mítico ganha vida e, pasmem, pode estar nadando em nossos mares nesse exato instante. Foi uma bela mistura de ficcional, mitológico e narrativa moderna.
O entretenimento tem a obrigação de encontrar novos formatos e esse foi um truque interessante
Para variar, a “galerinha online” se sentiu ofendida. Bem, novidade, não é? O volume de e-mails, tweets e posts de cheios de ódio foi gigantesca. Até a CNN resolveu fazer uma matéria revelando a verdade sobre tudo, dizendo que os cientistas eram atores, que havia uma linha nos créditos finais dizendo “alguns fatos são baseados em ficção” e dando voz aos reclamões online.
A frase não é minha, mas tomo posse: a internet deu voz a muita gente que, infelizmente, não merece ter uma. Tudo é oito ou oitenta, todo mundo se sente no direito de ficar ofendido e quem sofre são as timelines alheias. Ficar bravo com o Animal Planet deve estar em 5446° lugar na minha escala de prioridades na vida. Isso deve ser excesso de vontade de querer que as sereias existam… e o Papai-Noel… e a Fada do Dente… e o Capitão América.
Como vivo no mundo do cinema, onde ser enganado (no bom sentido) o tempo todo faz parte do jogo, só posso tirar o chapéu. Acreditei por um tempo e eles merecem tanto o respeito quanto o sucesso.
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Fábio M. Barreto é jornalista, cineasta e autor da ficção científica “Filhos do Fim do Mundo”.
Post originalmente publicado no Brainstorm #9
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