Hasta La Creative!

Every Sunday, since the 90s, one of the main transit routes in São Paulo and one of its urban icons, President Costa e Silva High, more popularly known as the “Minhocão” (big worm), is closed to traffic and becomes a 7-mile long park in São Paulo, where people stroll along and exercise. Built in 1970, Minhocão could be described as the Brazilian version of High Line Park, in New York, if it was not for a huge difference: it does not have a single tree, which makes it a very unusual “park” that gets considerably uncomfortable on the hottest days. Aligned with the positioning “Refresh Your Ideas,” and seeking to reinforce the brand’s connection with urban creativity, Sprite came up with a new way to cool off in summertime: a personal mobile tree shadow. WMcCann created “Sprite Shade” and placed lemon trees in mobile vases shaped like Sprite cans along the park. That way, people could walk with their own personal shadow and refresh themselves, no matter how hot the day was. The action reached more than 500 hundred people in a single day.

Advertising Agency: WMcCann, Brazil
Chief Creative Officer: Washington Olivetto
Executive Creative Director: Guime Davidson
Creative Director: Carlos Ia Murad
Copywriter: Giovani Baggio
Art Director: Guilherme Valverde
Head of Production: Regina Knapp
Production Company: Volcano Hotmind
Producer: Enzo Barone
Directors: Giancarlo Barone, Luiz Evandro
Director of Photography: Ale Ramos
Editor: Volcano Hotmind
Audio: Merengue Ba
Music Production: Baticum
Audio Mix: Loud
Music Composer: Guilherme Valverde
Photography: Zarela Neto
Art Buyer: Ricardo Lívio
Account Director: Marcio Borges

Superheroes are alive and well in Dublin in this test spot written and directed by TJ of directing duo Pondr. The spot has been shortlisted for next week’s Cannes Lions Young Director Award. Pondr are represented for commercials in Ireland by Sweet Media.

Production Company: Sweet Media, Dublin, Ireland
Copywriter / Director: TJ O’Grady Peyton
Producers: John Connors, Emmet Fleming, TJ O’Grady Peyton
DOP: CJ Kask
Production Designer: Steve Kingston
Art Director: James Donnelly
1st AC: Mike Gilbert
Gaffer: Eimear Ennis Graham
Sound Recordists: Sean Plunkett, Alan Scully
Editor: Tony Kearns
VFX: Allen Sillery, Gav Casey / Screen Scene
Colourist: Dave Hughes / Windmill Lane
Sound Designer / Composer: Gareth Averill

Mondel?z Norway arranged JoyDay for the first time 8th of June 2013. The aim of the day was to spread real joy through surprising and funny stunts in public spaces in Oslo. This year’s stunts were filmed
and posted on joyday.no. The goal is to get new ideas and participants to next year’s joyday.

Advertising Agency: Hyper, Oslo, Norway
Creatives: Jørgen van Santen, Frank Nystuen
Directors: Frank Nystuen, Kalle Meidell
Account manager: Knut Sverre
Project manager: Katarina Jonsson
Production Company: Hyper Films
Producer: Kalle Meidell
Cinematographer: Expect Films
Published: June 2013

At the age of 18, Anderson Silva tried out and flunked at one of Brazil’s most renowned soccer clubs. Ironically on the same day that happened the athlete started considering boxing as an alternative. Undoubtedly he began practicing and became a great champion. Even with his UFC success, he still dreamed of playing a soccer match for the National Team. The film is a tribute to all those who dream or have dreamed of becoming a soccer player.

Advertising Agency: DDB Brasil
Creative Directors: Marco Versolato, Andre Pedroso
Creatives: Felipe Gall, Marco Mattos
Account services: Mônica de Carvalho, Sergio Rudge Ribeiro, Natalia Garutti, Lucas Martins
Planning: Cynthia Horowicz, Flavia Campos, Gustavo Leite
Media: Mônica de Carvalho, Patricia Muratori, Francisco Rosa, Felipe Snege, Fabio Saad, Carla Sarno
RTVC: Gilberto Pires (Gibinha), Juliana RacioppiTangary
Production Company: Rebolucion
Film Director: ArmandoBo, Nicolas Nubile
D.O.P: Christian Cotet
Editor: Patricio Pena
Producer: Mariana Fiordelice
Executive Producers: Ciro Silva, Patricio Casado
Post Production Company: Sindicato VFX
Sound Production Company: Raw
Account services for Sound Production Company: Pity Lieutaud

Case video: http://youtu.be/GE5yEXN6d90

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Creative Directors: Florian Kitzing, Norman Scholl
Art Director: Maja Grunwald
Copywriter: Katharina Merhaut
Group Head Creation: Timm Weber
Account supervisor: Jan Isterling
Project manager: Kolja Kroeger
Agency producer: Julia Koop
Production: Kristina Moor
Published: April 2013

Lana for Moja. A fashion collection inspired by one of the weirdest and most interesting places on earth: Merry Cemetery from S?pân?a.

This is a print ad campaign promoting the fashion collection of the young Romanian designer Lana made especially for the online fashion seller Moja.ro.

Advertising Agency: Cockaigne In-House, Romania
Art Director: Casper Fitzhue
Copywriter: Julien Britnic
Photographers: Cristian Niculae, Dan Nichitiu
Published: April 2013