Coup de cœur pour l’artiste polonais Michal Karcz qui utilise à merveille les retouches photographiques pour détourner, modifier et transformer ses clichés en captures de mondes imaginaires. D’une très grande qualité, une large sélection d’images est à retrouver sur son portfolio et dans la suite de l’article.
Usually, city rivalries related to sporting match-ups involve wacky wagers from politicians. The mayor of City X wants 100 pounds of cheese from the governor of City Y if City X wins the Super Bowl. But for the 2013 Stanley Cup between the Boston Bruins and the Chicago Blackhawks, the wacky wagers are getting social and, well, smack-talky. The folks over at Arnold Boston and Leo Burnett in Chicago are using the Stanley Cup to launch their own trash-talking competition for charity: The Smackley Cup. Agency employees and random fans from all over are encouraged to tweet using #smacktalkboston or #smacktalkchicago. Once the series concludes, the agency supporting the loser of the Stanley Cup will have to donate 10 cents per tweet and retweet to a charity AND wear the opposing team’s sweater in the office the following day. That sort of masochism always makes for fun water cooler talk.
New Career Opportunities Daily: The best jobs in media.
Depois do Grand Prix em Direct, “Dumb Ways To Die”, da McCann Melbourne para a Metro Australia, levou também GP de PR. E os prêmios devem continuar chegando para um dos virais publicitários mais compartilhados de todos os tempos.
O júri defendeu a escolha – praticamente óbvia de todos os membros – dizendo que numa época em que releases não funcionam mais, é com conteúdo assim que se faz relações públicas. Mensagem não só bem feita, com uma execução social exemplar.
Assista o case que foi inscrito em Cannes:
Os Leões brasileiros em PR foram:
OURO
Sport Clube Recife: Immortal Fans (Ogilvy)
Dove: Real Beauty Sketches (Ogilvy)
PRATA
Anistia Internacional: Tweet Censurado (DM9Rio)
Hemoba: Vitória F.C (Leo Burnett Tailor Made)
WWF: Campo Desmatado (Grey 141)
Post originalmente publicado no Brainstorm #9
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The first ever Innovation Lions shortlist includes four nominations for UK work, with R/GA London, Google Creative Lab London, AKQA London and SapientNitro London all getting one nomination each
A ação de incentivo à doação de orgãos criada pela Ogilvy para o Sport Club Recife levou o prêmio máximo da categoria Promo.
Os outros trabalhos do Brasil premiados foram:
OURO
Dove: Real Beauty Sketches (Ogilvy)
Red Balloon: Celeb Grammar Cops (Ogilvy)
BRONZE
Antarctica: Catraca da Boa (AlmapBBDO)
Easy Way Subtitles (Loducca)
Huggies: Tweet Pee (Ogilvy)
MNE: Sound Typeface (DM9Sul)
A Loja Vazia (Loducca)
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Life in Five Seconds is a book of pictograms released by Matteo Civaschi and Gianmarco Milesi of the Milan-based design studio, H-57. Using these simple pictograms, often with only four or five…
Apple has followed Facebook and Microsoft by revealing the number of requests for customer data made by the US government, in an attempt to reassure consumers that it protects their data.
A short story competition is being launched in memory of Winston Fletcher, the former agency chief and one of the most prolific writers and commentators on the ad industry.
Mitsubishi's ad campaign to launch its redesigned 2014 Outlander crossover — built around the tag line “Find your own lane” — also will have to help the brand find a route back to relevance in the U.S.
Backed by a marketing budget that's been doubled for the current fiscal year, the campaign includes national cable TV, a return to network prime time for the first time since 2005, and the brand's largest digital ad outlay, said Francine Harsini, director-advertising, Mitsubishi Motors North America.
She wouldn't reveal this year's budget. But based on comments from a person close to the company about last year's figure, Mitsubishi will spend about $170 million in the fiscal year that ends next March.
UK agencies, clients and media owners have received 17 shortlisted entries in the contest for the Cannes Media Lions, four fewer than last year.
This three-minute Samsung spot played during halftime of the NBA Finals last night, and it ran before my YouTube videos this morning. It’s Jay-Z, playing with sweet beats, so of course I didn’t click “SKIP AD.” You better not either, because at 1:20 you’re going to bob your head emphatically as Jay and his team recreate the sound of the speakers blowing out. If you skip the ad, you’ll also miss Pharrell’s face, looking incredulous and smiley as he assists Jay’s genius. You’ll miss uber-producer Rick Rubin hanging out on the couch barefoot.
Just as we were getting worked up over Yeezus, HOV comes through with Magna Carta Holy Grail and perhaps the greatest (or at least highest-profile) marketing coup in Samsung’s history. On July 4, the first million Samsung Galaxy users to download a customized app will receive the album for free. Three days later, other drabby people–i.e. iPhone users–get access. It’s a tantalizing prospect, and one that depends on avoiding the lately inevitable leak. Or maybe not–if the app’s “personalized stories and inspiration” really consist of never-before-seen content, then it’s an asset even if (when) the music sweeps the Internet in advance.
New Career Opportunities Daily: The best jobs in media.
Kenny Chesney is playing on the jukebox and the beer is flowing. "Are you guys from around here?" the bartender asks. "Close by," says Kent Rademaker, sidling up to the small-town bar with Tyler Witkin and Jenny Hall. The three are casually chatting like friends out for a cold brew on this hot afternoon in late May.
But they don’t live anywhere close by, and they are not here to socialize. They are undercover, on assignment for a big-city ad agency that is many miles away. Mr. Rademaker, Ms. Witkin and Ms. Hall work for Chicago-based Cavalry, which has made this town its own little test market, a place agency staffers visit time and again to secretly observe how consumers shop, dine and drink.
Karl Turnbull, Cavalry’s chief strategy officer, led the charge in picking the town, which was chosen from among a dozen cities. The WPP agency, which was formed a year ago to handle Coors brands and new products for MillerCoors, calls it the "Outpost." An internal document describes it as a "secret weapon" that is a "slice of middle America we’ve adopted as our own to test drive new ideas and unlock authentic consumer insights." The project is so secret that only a handful of MillerCoors execs know about it, and none of them know the town’s identity, Cavalry CEO Marty Stock said.
(TrendHunter.com) Danielle Pedersen of the ‘Handy Maiden’ Etsy shop makes the most adorable miniature animals. The cute, chubby creatures are hand sculpted in polymer and painted with intricate details…
UK agencies have 11 nominations in the Direct Lions shortlist, with Leo Burnett, Bartle Bogle Hegarty, OgilvyOne and AKQA getting two nominations each.
One day a kid named Eddie comes up to you on the playground and says, "Don't ask me how I know this, but your mom and dad have been reading your diary." You don't believe him at first, but he quickly convinces you he knows what he's talking about.
You are soooooo mad. How could they do this to you?
You decide to confront them about it. But — and this is weird — when you do, they're really nonchalant about it.
It’s straight out of Finance 101: If you want to boost how much cash you have on hand, just pay your bills more slowly.
Of course, that simple adjustment by those with the clout to pull it off can have far-reaching implications — something adland is finding out the hard way.
As big marketers like Procter & Gamble Co. and Mondelez stretch payment terms to 75 and 120 days respectively, the entire industry — from agencies to production to media companies — is feeling the effects.
One day a kid named Eddie comes up to you on the playground and says, "Don't ask me how I know this, but your mom and dad have been reading your diary." You don't believe him at first, but he quickly convinces you he knows what he's talking about.
You are soooooo mad. How could they do this to you?
You decide to confront them about it. But — and this is weird — when you do, they're really nonchalant about it.
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The founders of Yangon-based Mango Marketing Services share their experiences of working in the world's newest market. How does an agency create work that resonates with an audience that isn't used to consuming marketing messages?
A dusty street vendor taps on the taxi window. He’s not peddling flowers along the thoroughfare in Myanmar’s business capital of Yangon. He’s touting homemade copies of the country’s foreign-investment law and import-export regulations.
Myanmar is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places largely untouched by Western brands. “The market is totally fresh. … And the price of making a mistake is high,” said Shakir Moin, marketing director for Coca-Cola in Myanmar and 10 other Southeast Asian markets.
There’s heady optimism surrounding the Texas-size former British colony also known as Burma, though it presents acute challenges. The country is grindingly poor and rural, and distribution is a major hurdle. But the potential for change is dizzying. Myanmar is rich in natural resources, with a large working-age population and heavy foreign interest in infrastructure deals. In the digital age, farmers plowing paddies with water buffalo could be checking rice prices on smartphones in the not-too-distant future.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
