Google usa balões para criar rede wi-fi na Nova Zelândia

À primeira vista, é uma ideia tão louca que possivelmente passaria batida, não fosse o Google por trás dela. Lançado no último sábado, o Project Loon se propõe a criar uma espécie de rede wi-fi para democratizar o acesso à internet, especialmente em áreas mais remotas, utilizando nada menos do que balões especialmente desenvolvido para este experimento.

A fase inicial do projeto está sendo realizada na Nova Zelândia, onde voluntários farão testes em Christchurch e Canterbury. Os balões deverão flutuar na estratosfera, a cerca de 20 quilômetros do solo, duas vezes mais alto que aviões e longe das mudanças climáticas.

Cada um dos balões conta com antenas que transmitem por rádio-frequência, cobrindo uma área aproximada de 40 quilômetros de diâmetro, com uma velocidade semelhante ao do 3G. Além de transmitidos uns para os outros, os sinais emitidos pelos balões também poderão ser captados no solo, por antenas especiais que estão sendo instaladas nas áreas de testes.

Por trás da ideia está o dado de que apenas 1 terço da população mundial tem acesso à internet. Por outro lado, há também quem possa pensar que é mais uma manobra do Google para dominar o mundo. No final das contas, importante mesmo é que democratize o acesso à informação e facilite a comunicação de quem vive em áreas mais remotas. Para acompanhar as novidades e resultados, basta acessar o perfil do Project Loon no Google+.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Freezone Sound Design: Magician

Advertising Agency: UncleGrey, Copenhagen/Aarhus, Denmark
Creative Director: Jesper Joergen Hansen
Art Director: Carl Angelo
Copywriters: Jesper Joergen Hansen, Anne Thorsoe Soerensen
Illustrator: Carl Angelo
Published: June 2013

Freezone Sound Design: Elephant

Advertising Agency: UncleGrey, Copenhagen/Aarhus, Denmark
Creative Director: Jesper Joergen Hansen
Art Director: Carl Angelo
Copywriters: Jesper Joergen Hansen, Anne Thorsoe Soerensen
Illustrator: Carl Angelo
Published: June 2013

Freezone Sound Design: Boy

Advertising Agency: UncleGrey, Copenhagen/Aarhus, Denmark
Creative Director: Jesper Joergen Hansen
Art Director: Carl Angelo
Copywriters: Jesper Joergen Hansen, Anne Thorsoe Soerensen
Illustrator: Carl Angelo
Published: June 2013

Freezone Sound Design: Bandaid

Advertising Agency: UncleGrey, Copenhagen/Aarhus, Denmark
Creative Director: Jesper Joergen Hansen
Art Director: Carl Angelo
Copywriters: Jesper Joergen Hansen, Anne Thorsoe Soerensen
Illustrator: Carl Angelo
Published: June 2013

Rodrigo de la Calle Restaurant: Pumpkin

Advertising Agency: R+P, Madrid, Spain
Creative Director: Alfonso Velasco
Art Director: Anna Mesz
Copywriter: Carlos Levin
Director: Alvaro Arancon
Producer: Rafa Endeiza
Production Company: Attic
Music: Daniel Maldonado
Published: June 2013

Rodrigo de la Calle Restaurant: Cous Cous

Advertising Agency: R+P, Madrid, Spain
Creative Director: Alfonso Velasco
Art Director: Anna Mesz
Copywriter: Carlos Levin
Director: Alvaro Arancon
Producer: Rafa Endeiza
Production Company: Attic
Music: Daniel Maldonado
Published: June 2013

Rodrigo de la Calle Restaurant: Endive

Advertising Agency: R+P, Madrid, Spain
Creative Director: Alfonso Velasco
Art Director: Anna Mesz
Copywriter: Carlos Levin
Director: Alvaro Arancon
Producer: Rafa Endeiza
Production Company: Attic
Music: Daniel Maldonado
Published: June 2013

Rodrigo de la Calle Restaurant: Melon

Advertising Agency: R+P, Madrid, Spain
Creative Director: Alfonso Velasco
Art Director: Anna Mesz
Copywriter: Carlos Levin
Director: Alvaro Arancon
Producer: Rafa Endeiza
Production Company: Attic
Music: Daniel Maldonado
Published: June 2013

Black: Memorable

Advertising Agency: Anti & Grandpeople, Oslo, Norway
Senior Graphic Designer: Fredrik Melby
Project Manager: Helene Follesøy
Account Executive: Kenneth Pedersen
Creative Directors: Kjetil Wold, Erik Heisholt
Casefilm: Torstein Søreide Skogedal
Released: June 2013

The Beauty of Science and Research

Le photographe Alastair Philip Wiper réalise une partie de son exposition sur la chambre anéchoïque de radio de l’Université technique du Danemark. Visuellement impressionnant, l’espace présenté crée ses propres modalités d’existence en modifiant la propagation des ondes sonores en son sein. À découvrir en images.

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Lenovo ThinkPad: Destiny

The strongest point about Lenovo’s ThinkPad (PC) is its “robustness.” In pursuit of “ultimate robustness,”we conduct various verification tests, such as drop test or opening-closing test, everyday in the lab. And though it is not widely known, in fact we only sell ThinkPads which have qualified these tests.

This is a short film to communicate the “robustness” which can be said to be the fatal topic for ThinkPad. An unbreakable machine that our target is looking for is “ThinkPad.” We put effort on communicating this fact as Edutainment.

Advertising Agency: Beacon/Leo Burnett Tokyo, Japan
Creative Directors: Shunsuke Kakinami, Masayoshi Kato
Art Director: Yasuo Matsubara
Copywriters: Shunsuke Kakinami, Masayoshi Kato
Published: June 2013

Braincast Especial: Cannes Lions 2013

Carlos Merigo conta, diretamente do festival de Cannes, como foi o dia na cobertura especial do B9. Durante toda a semana, programas diários.

Faça o download ou dê o play abaixo:

Acompanhe a cobertura especial do festival aqui no site, e também no nosso Instagram.

Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
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Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Vancouver Aquarium: Jellyfish Odyssey

Discover new life forms.

Created by the in-house team, featuring footage from the current exhibit. Learn more about these and other jelly species during Jelly Invasion, a special Vancouver Aquarium exhibit on now until November 12, 2013

Advertising Agency: RIX Digital Content Lab, Vancouver, Canada
Creative Director: Jeff Heywood
Copywriter: David de Haas
Photographer: Neil Fischer
Editor: David de Haas
Published: June 2013

DIRECTV: Troll

Advertising Agency: Grey NY, USA
President / Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Creative Directors: Lu Romero, Andie Currie
Associate Creative Director: Heather English
EP: Andrew Chinich
Agency Associate Producer: Lindsay Myers
Production Company: Biscuit Filmworks
Director: Noam Murro
Editorial: Rock Paper Scissors
Editor: Stewart Reeves
EP: Carol Lynn Weaver
Sound Design: Kim B. Christensen
VFX: Method Studios, LA
Executive Producer: Stephanie Gilgar
Aired: June 2013

We are fed up!

A protest song from Turkey.

Read more on Adbusters.org

Microsoft, Xbox, Insomniac Games, Sunset Overdrive: Announce Trailer

Production Company: Psyop, USA
Executive Producer: Chris Kimmel
Sr Art Director: Louise Smith
Associate Art Director: Colin Foran
Audio Director: Greg Shaw
Sound Supervisor: Kristen Quebe
Sr Director, Marketing Communications: Taylor Smith
Group Marketing Manager: Julie Lowe

Gaming Company: Insomniac Games
Creative Director: Marcus Smith
Studio Art Director: Jacinda Chew
Animation Director: Bobby Coddington
Environment Lead: Zach Adams
Studio Audio Director: Paul Mudra
Audio Lead: Dwight Okahara

Director/VFX Company: Psyop
Executive Producer: Luisa Murray
Producer: Shannon Alexander
Associate Produce: Minh Ly
Creative Director: David Chontos
Creative Lead: David Chontos
Designer: Andrew Park
Editor: Brett Nicoletti
Matte Painter: Andrew Park
Lead Flame: Thibault Debaveye
Lead Desktop Compositor: Lane Jolly
Compostior(s): Lane Jolly, Jonathan Iwata, Don Kim, Sven Dreesbach
Previz: Chris Meek, Jeremy Butler, Tyler Mele, Kevin Phelps, Joel SevillaModeler(s): Kevin Manning, Rie Ito, Bri Meyer
Rigger(s): Sean Kealey, Zhen Zhou, Igor Stefanovic
Lead Animator: Dan Vislocky
Animator(s): Chris Meek, Jeremy Butler, Tyler Mele, Kevin Phelps, Joel SevillaTexture: Kevin Manning, Rie Ito, Larissa Docolas, David Chontos
Lighting Lead: Stephen Delalla
Lighter(s): Aldrich Torres, John Niehuss, Robby Branham, Hao Cui, Danka Chiang
3D Lead: Sean Kealey
2D Animators: Kendra Ryan, Song Kim
FX: Mat Rotman, Richard Tepavchevich, Ben Laidlaw
Sim/Cloth: Victor Garza

Sound Design Company: Soundelux
Creative Director: Scott Gershin
Supervising Sound Designer: Shannon Potter
Sound Designer: Patrick Ginn
Mixer: Chad Bedell
Asset Coordinator: Alex Johnson
Foley Walkers: James Moriana, Keffrey Wilhoit
Foley Mixer: Brett Voss

Production Company: Giant Studios
Project Manager: Connie Kennedy
MoCap Supervisor: Kevin Cushing
AD: Chris Gaede
Realtime: Elliott Perrigo

Database: Andre Popov
Production Assistant: Adolfo Sanchez
MoCap Talent: Kevin Dormam, Tim Eulich, Anis Cheurfa

Mitsubishi: Road Trip

Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Copywriter: Zac Ryder
Art Director: Adam Groves
Head of Production: Natasha Wellesley
Producer: David Emery
Account Director: Sandy Song
Account Manager: Cassie Jackson
Production Co.: Pecubu Productions
Director: Ben Conrad
DP: Eric Treml
EP: Jennifer Sofio Hall
Editorial Company: Rock Paper Scissors
TVC Editor: Grant Surmi
Webisode Editor: Austyn Daines
Executive Producer: Carol Lynn Weaver
VFX: LOGAN
ECD: Ben Conrad
EP: Matthew Marquis
HOP: Scott Siegal
Producer: Pierre Nobile
Coordinator: J.R. Tuason
VFX Supervisor: Stephan Kosinski
Art Director / Designer: Kenneth Robin
Flame Compositors: Gurvand Tanneau, Alex Kolasinski
Nuke Compositors: Scott Crawford, Chase Langley
Lead Matte Painter: Marcos Shih
Matte Painter: Kristin Johnson
3D Modeling/Texturing: Josh Cortopassi
3D Animator: Josh Cortopassi
3D Lighting: Brianna London
FX: Brett Angelillis
3D tracking: Ines Baumgartner
2D Animator: Morgan James
2D Roto: Kyle Hause
Photography: Caleb Coppola
Audio Post: Eleven Sound
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Music Company: Human Worldwide
Executive Producer: Jonathan Sanford
Composers: Edmond Dunne, Gareth Williams
Released: June 2013

Early Sunday Morning

Le photographe français Julien Coquentin nous emmène pour une excursion très poétique dans les rues de Montréal au travers de sa série « Tôt un Dimanche Matin ». Quotidiennement, il a apprivoisé la ville au travers de son objectif, nous offrant des clichés d’une sensibilité admirable.

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Samsung Teams With Jay-Z For Album Download Offer


Two quarters of the way through game 5 of this year’s NBA playoffs, Samsung and rapper Jay-Z presented Miami Heat and San Antonio Spurs fans with the opportunity to download his new album Magna Carta Holy Grail 72-hours before its July 4th release. For free.

That is, if they manage to be amongst the first million Samsung SIII, S4 and Galaxy Note users to download customized new app that will available on June 24th. According to the Wall Street Journal, Samsung paid Jay-Z $5 per unit, effectively granting him $5 million in sales and platinum album status before the album is even released.

72andSunnny’s three-minute spot aired last night and features the musician in a work session with an all-star team of producers – Rick Rubin, Timbaland, Swizz Beatz and Pharrell Williams – discussing his vision for his new project. The ad ends with Samsung’s tagline “The Next Big Thing.”

Continue reading at AdAge.com