Hasta La Creative!

(TrendHunter.com) Images recently surfaced of the V12 Bucci, Argentina’s first supercar. The project was initiated by the late F1 driver Clemar Bucci, an Argentinian who passed in 2011. His family has taken…

This seven-minute Red Bull video cements Scottish cyclist Danny MacAskill's standing as a badass brand spokes-man.

It took 68 weeks over a two-year period to shoot this mix of fantasy, memory and dazzling bicycle stunts. A former museum in Glasgow was transformed into a Land of the Giants-style version of MacAskill's childhood bedroom, cluttered with outsized rubber balls, playing cards, colored pencils, comic books, a Rubik's Cube, a Twister game, alphabet blocks, a race-car loop-de-loop track and even a toy-train-and-station set.

As arena-rock ("Runaway" by Houston) blares on the soundtrack, the YouTube star, who's notched 60 million views across his video catalog, performs a crazy array of jumps, turns, spins and landings among the kids' stuff scattered across the floor. In the best bit, he lands on a tank turret and rides down the cannon, only to have green plastic army men spring to life and make off with his bike.

All this fanciful action is taking place inside the mind of a pre-pubescent Danny MacAskill as the boy sits on the floor, surrounded by toys and games, devising wild stunts for an action-figure cyclist to perform. Playtime abruptly ends when his mother threatens to "shoot the boots off ye" if young Danny doesn't hurry down to tea. (The daredevil's real mom, Anne, makes a cute cameo.)

MacAskill wears a Red Bull helmet, but the brand's presence is never intrusive. Instead of just peddling image or product, the film scores as entertainment, and this pumps up its value as branded content. Of course, it doesn't scale the heights of Red Bull's Felix Baumgartner viral. It's similar to the marketer's Rube Goldberg clip, which also featured MacAskill, but I prefer this new video, part of his "Imaginate" series. It unabashedly celebrates creative play and suggests you just might be able to ride the dreams of youth and make them come true.

It’s been a good month or so since we last reported on the goings on of DJ Pierce, who left his executive creative director post at NYC-based, MDC-owned KBS+ a few weeks ago. Anyhow, we were hearing from sources, echoing sentiments from his initial exit, that Pierce was focusing on his Global Glue project, which unlike what tipsters, has been kicking around for a couple of years and has now become an official entity.

One tipster asks about the Glue, “ #wtf is that?” Well, here’s a link that may explain things. Prior to KBS+, Pierce spent four years at CP+B, where he eventually moved up to creative director and was involved on projects including Best Buy’s Titanium Grand Prix-winning”Twelpforce.”

New Career Opportunities Daily: The best jobs in media.

Focus sur le travail de Tobias Hall qui possède un talent indéniable pour la typographie et la création de différents lettrages à la main. Des créations qu’il réalise pour divers clients et projets tous plus réussis les uns que les autres. A découvrir en images avec sa série « Tobias Hall Lettering » dans la suite de l’article.

On the fourth day of Cannes, we spotted more celebs than ever, queued to see Unilever and revealed an agency’s new managing director.

Marketing spoke to Chloe Alsop, marketing manager at Metro Trains in Melbourne, Australia, about the runaway success of its “Dumb Ways to Die” viral campaign.

Wired scooped the Consumer Media Brand of the Year at last night’s PPA Awards 2013 where its publisher Condé Nast, and Haymarket Media Group, were two of five companies to bag two awards each.