Hasta La Creative!

Canadenses geralmente já são adorados mundo afora, por serem considerados um povo muito de boa. Daí a cerveja Molson Canadian deu um jeito de transformar os caras em heróis longe de casa, e de quebra ainda ganhar um monte de amigos pelo mundo. Tudo isso usando geladeiras, cervejas e a nacionalidade canadense – o que incluiu a retomada do slogan “I am Canadian” de uma forma muito esperta.

A ideia foi espalhar refrigeradores lotados de Molson Canadian por cidades e regiões turísticas da Europa, como Londres, Bruxelas e norte da França. Trancada, apenas uma chave poderia abrir a geladeira: um passaporte canadense. Conforme ia juntando gente, a pergunta: “alguém aí é canadense?” Quem respondesse positivamente, levava na hora a cerveja, os amigos e a festa em torno disso tudo.

De certa maneira, a ação se propõe a reforçar o orgulho de ser canadense – especialmente a alguns dias do Canada Day -, mostra como muitos deles sentem saudades de casa – o mais engraçado é um cara que comenta que está com saudades do Canadá (homesick) e nem é canadense – e ainda consegue divulgar o produto de uma forma divertida e envolvente. Por outro lado, fica difícil não considerar a hipótese que os canadenses que aparecem para abrir o refrigerador estavam lá para isso mesmo.

No vídeo abaixo, você pode ver os bastidores de como a geladeira da Molson Canadian foi construída.

A campanha é da Rethink Communications.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

News International, a brand forever connected with the phone-hacking scandal, is changing its name to News UK ahead of the creation of a new public parent group on Friday (28 June).

(TrendHunter.com) This flirty summer editorial for S Moda features floral-infused fashion and colorful makeup. Model Heather Marks sports a variety of vibrant frocks for this editorial, from flowing floral print…

Hearst Corporation’s Elle has formed a partnership with Selfridges in London to launch the retailer’s Denim Studio.

RadiumOne, a late-stage startup that combines programmatic buying and social-data mining to deliver ads on digital, mobile and video channels, as well as the Facebook exchange, has hired its first CMO.

Eric Bader is a veteran of adland and has had stints at Ogilvy & Mather, MediaVest and most recently Initiative, where he was chief strategy officer from 2010 to 2012. (Even more recently, he was CEO of a startup called Mobilize, described on LinkedIn as a “mobile service platform for enterprises.”) He’s now tasked with explaining his new company’s value proposition in a crowded marketplace of startups that claim to be able to spin social data into gold for marketers.

“One of the hardest things for advertisers and their agencies right now is that if you want to run programmatic ads across online and social and mobile, you oftentimes have to work with three different kinds of [demand-side platforms],” he said. “But we see across all of them.”

Continue reading at AdAge.com

(TrendHunter.com) There’s nothing quite like having comic book hero illustrations in your room to showcase how much of a comic book fan you are.

Created by artist Anthony Genuardi, these comic book hero drawings…

It took a couple of months, but Minneapolis-based IPG agency Campbell Mithun has finally found a new CEO in Rob Buchner, a nearly 25-year Fallon vet who actually kicked off his ad career at the former agency as an account executive in the mid-80s. Buchner replaces Steve Wehrenberg, who remains on as a consultant for CM but has taken a leadership position at the University of Minnesota’s Journalism/Mass Communications program. Buchner, meanwhile, had spent the last nine years at Fallon serving as its chief marketing officer. He will assume his CEO post at Campbell Mithun on July 8.

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) This paperclip necklace is a beautiful creation out of the simplest of materials—stationery. Geometric patterns have recently been a popular choice of necklace pendants, so blogger ‘How…

Advertising Agency: McCann Worldgroup, Mumbai, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Talha Nazim, Rohit Devgun
Copywriter: Talha Nazim, Rohit Devgun
Art Director: Rohit Devgun, Talha Nazim
Illustrator: Lamanoestudio.cl
Typographer: Rohit Devgun
Account Supervisor: Bhakti Malik
Advertiser’s Supervisor: Hemali Sodhi
Senior Visualiser: Nobin Dutta

Let’s begin yet another hot, muggy day in NYC with an item related to something that’s pretty much always refreshing, especially during this time of year: beer. A decade after moving on from its “I Am Canadian” slogan, Molson has decided to reinstill some native pride, bringing back the mantra via a traveling beer fridge that can only be opened by, what else, a Canadian passport. In its effort to keep it real and spread the word throughout the globe, Molson’s fridge (by the way, nice touch on the bottles), which was concocted by Canadian agency Rethink, has made its way from London to the White Cliffs of Dover to Brussels. While we’re reminded to renew our own U.S. passport, check out the beer fridge spot above and a making of clip along with credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.