“Brewt. Strong Pale Ale. 8% ABV”
Advertising Agency: RBH, Meriden, United Kingdom
Creative Director: Stuart Jackson, Mike Kalin
Art Director: Stuart Jackson
Copywriter: Mike Kalin
Photographer: Martin Brent
“More women president, more men drinking beer.”
“More women in space, more men drinking beer.”
“More women heroes, more men drinking beer.”
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director: Fabrizio Baracco
Copywriter: Samer Zeidan, Ricardo Fontecilla
Art Director: Andrés Echeverria, German Quiroz, Diego Riveros
Photographer: Ale Burset
Other Credits: Gonzalo Arévalo, Silvana Mercado
WPP Group CEO Martin Sorrell doesn’t sound happy about some of the world’s biggest advertisers’ decision to regularly delay paying agencies weeks longer than before. “I don’t think our purpose is about banking — we’re not about a bank — or extended payment terms or agreeing to supply payment terms in low-interest conditions,” he told Ad Age in this interview during the Cannes Lions International Festival of Creativity.
Agencies that accept the marketers’ terms, though, could force others to follow suit. “You’re only as weak or as strong as your weakest link,” Mr. Sorrell said. “And if there are people out there who are prepared to take those risks, then obviously it will compromise the whole industry.”
Watch the video for more from Mr. Sorrell on that subject as well as creativity and the foolishness of a rival’s alleged guaranteed ad spending with Twitter.
“Never underestimate the supporting role.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Marcelo Pignatari
Art Director: Marcelo Tolentino
Photographer: Mariana Valverde
Art Buyer: Teresa Setti, Paula Feijo
Account Supervisor: Fernanda Antonelli, Pedro Fragata
Advertiser’s Supervisor: Paulo Cardamone
Planner: Cintia Gonçalves, Fernanda Barone
(TrendHunter.com) Clothing that catches attention is one thing but garments that give you confidence like the Mark Jacobs Spring 2014 menswear collection does is something else entirely. These pieces are so bold and…
(TrendHunter.com) There are numerous bathtub designs out in the market right now that will accommodate whatever type of lifestyle you might have.
Soaking inside a bathtub is one of the most relaxing sensations in…
Advertising Agency : AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Pernil
Art Director: Andre Gola
Illustrator: Estudiorama
Art Buyer: Teresa Setti, Paula Feijo
Account Supervisor: Gustavo Burnier, Juliana Nascimento, Calebe Ferres
Advertiser’s Supervisor: Thomas Fill
Planner: Cintia Gonçalves
ITV has hired Claire Heys, the director of brand partnerships and licensing at Endemol UK, to the new role of director of commercial brand partnerships.
Chris Jansen, managing director of British Gas Services, is leaving the company.
Havas Paris a demandé au collectif de photographes Illusion d’imaginer pour la « Cité de l’Architecture et du Patrimoine » une série de posters au style graphique épuré. Voici trois visuels en images de synthèse en 3D représentant une maison individuelle en bois, le Puck Building de New York et la cathédrale d’Amiens.
“A child who learns is a teacher who teaches.”
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Copywriter: Jaime Diaz, Tomás Almuna, Andrés Acevedo
Art Director: Sergio Araya
Photographer: David Calderon
Other Credits: Silvana Mercado
Advertising Agency: Bittersuite, South Africa
Creative Director: Andrew Hofmeyr
Copywriter: Caitlin Cloete
Art Director: Jade Eccles
Illustrator: Tessa Kleingeld, Elise Wessels
Designer: Tessa Kleingeld
Account manager: Charnre Terblanche
Alastair Pegg, head of brands and marketing at Nationwide, has left the company after three and a half years at the building society.
Advertising Agency: Miami Ad School Europe, Hamburg, Germany
Creative Director: Tobias Holland
Art Director: Niclas Hellberg
Copywriter: Babatunde Adebola
We’ll try to make this quick, but yes, Droga5 NY confirms that Daniel Gonda will be joining the agency, effective July 1, as group account director. The inquisitive-looking Gonda has spent nearly the last three years as VP/management director at Saatchi & Saatchi’s New York hub. Prior to said Publicis Groupe-owned agency, the exec had fairly lengthy, familiar stints on the account side at the likes of JWT, Euro RSCG and TAXI. Gonda’s hiring comes on the heels of Droga5 nabbing TBWA\Chiat\Day NY alum Robert Valdes as its head of interactive production. We’re checking to see what the former’s position exactly entails at camp Droga. Should have an update shortly. Update: Gonda will be overseeing Droga5′s Coke Zero and Newcastle Brown Ale accounts.
New Career Opportunities Daily: The best jobs in media.
Brands using Vine should focus less on the six-second limitation and more on their own creativity, according to UK-based social video promotion and distribution specialist Unruly.
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Creative Director / Copywriter: Steven Fogel
Creative Director / Art Director: Doug Fallon
Agency Producers: Andrew Chinich, Lindsay Myers
Account Supervisors: Chris Ross, Beth Culley
Producers: Scott Howard, Emily Skinner
Director: Tom Kuntz
Editors: Erik Laroi, Nick Divers
Sound Design / Arrangement: Sam Shaffer, Mackenzie Cutler
Post Production: Method Ny
Account Manager: Kristen Stahl
Planner: Melanie Wiese
Director Of Photography: Chris Soos
Editing Company: Mackenzie Cutler
Project Manager: Joanne Peters
Production Company: MJZ Los Angeles
(TrendHunter.com) Every year around the world, communities come together to celebrate National Pride Week. Extremely popular in many cities, Pride Week takes place annually between June 21st to June 30th and…
Advertising Agency: 4creative, London, United Kingdom
Creative Director / Art Director: Tom Tagholm
Agency Producers / Producers: Gwilym Gwillim, Rory Fry
Director: Tom Tagholm
Editor: Tim Hardy / Stitch
Sound Studio: Envy
Sound Design/Arrangement: Rich Martin / Envy
Post Production: Moving Picture Company
Cameraman: Luke Scott
Music: Public Enemy – Harder Than You Think
Account Manager: Olivia Browne
Production Designer: Will Htay
VFX producer: Tim Phillips
VFX Supervisor: Michael Gregory
Cinematographer / Director Of Photography: Luke Scott
Editing Company: Stitch
Production Manager: Simon Maniora
Exec Producer: Shananne Lane
VFX Producer: Tim Phillips
“A book can change the story of your life.”
Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Ronnie Wu, Donghai Liu
Art Directors: Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson
Copywriters: Gao Han, Donghai Liu, Nils Andersson
Account Service: Charles Sampson
Designer: Bruce Xie
Illustrator: Louis Roskosch
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