Hasta La Creative!

A new survey of brand preferences among 16- to 34-year-old UK residents has shown up a flaw in treating the age bracket as a single audience from a marketing perspective.

Basé à Tbilisi en Géorgie, George Bokhua est un illustrateur et graphiste de talent qui nous propose de découvrir cette série « Negative Space Animal Masterpieces ». Des créations minimalistes mais du plus bel effet pour illustrer des animaux en usant aussi bien des pleins que des vides. A découvrir dans la suite.

Well, despite what tipsters and those we know have been saying ad nauseum over the last few days, we’ve been told by parties involved that “any suggestion” that Draftfcb’s West Coast SoCal operation is no longer working with Taco Bell “is wrong” (Seattle and SF offices are not in play here). After all, the agency did just bust out this ad campaign this week for the fast-food chain for better or worse. But anyhow, the Draft camp has updated its announce from two weeks ago regarding the revamping of its SoCal agency structure, offering the statement below:

“Last month we announced that Rahul Roy would be taking on expanded responsibilities as the managing director of our operations in southern California.  He is partnering with Eric Springer and Michael Bryce, former creative partners at Deutsch L.A. who joined the agency several months ago as chief creative officer and executive creative director respectively, to revamp our operations there.  While we will keep a small service office in Irvine, we are shifting the heart of our business to new offices in L.A. so that we can tap into a deeper talent pool for the benefit of clients like Taco Bell while attracting new business.

Our latest new hire is Sandip Vadher, who has joined the agency as SVP, group planning director; he succeeds Ken Muench. Sandip had most recently held the same role at Pitch. He has deep QSR experience, working with clients like Burger King and McDonald’s over the years.  His keen strategic thinking has also benefited clients and brands like Microsoft, Target, Coke Zero and Samsung.

While a number of our Orange County people are now assigned to work in L.A., the decision to retool our operations in southern California means that we also need to part ways with some talented people. They were informed of this decision Wednesday. We are doing all we can to provide a smooth transition to those who are affected; we deeply appreciate their contributions to our agency. In the long run, we believe these strategic shifts should fortify our business in Southern California.”

We’ve inquired about number of staff affected and headcount as a result of Draftfcb’s SoCal restructuring. We’ll keep you posted.

New Career Opportunities Daily: The best jobs in media.

It’s pretty hard to start your own business these days. That’s why KBC bank decided to help beginning entrepreneurs instead of being a pain in the #@$. Together with the inhabitants of every single town in Belgium they went searching for what businesses were needed in – yet again – every town in the country.
This campaign was created by TBWA Belgium and created quite some buzz in the press. The lack of local business became a national topic and was even put on the government agenda. On average 560 gaps were reported for each town and more 1500 new business were started as a direct result of the campaign.

Advertising Agency: TBWA, Brussels, Belgium
Creative directors: Jan Macken, Gert Pauwels
Creative team: Menno Buyl, Geert Verdonck
Strategy: Bert Denis, Vicky Willems
Digital Art Director: Lander Janssens
Radio crew: Chiara De Decker, Paul Van Oevelen
Account team: Catherine Hamers, Katrien Crabbe, Yann Billen, Geert Potargent
Online production: TBWA’s Digital Arts Network Belgium
RTV Production: SAKE

Paddy Power has announced the latest additions to its rapidly-expanding brand team under marketing director Christian Woolfenden.

Advertising Agency: Z+ Comunicação, Brazil
Executive Creative Director: Manoel Zanzoti
Creative Director: Manoel Zanzoti
Art Director: Danillo Ferrari
Copywriter: Juliano Ribas
Planner: Rodrigo Cerveira
Account Director: Renata Vieitas
Agency Producer: Alice Imamura
Illustrator: Tércio Alves

Advertising Agency: Looma, Kishinev, Moldova
Creative Director / Art Director: Sergey Prokopchuk
Account Manager: Samohvalova Xenia

(TrendHunter.com) With his own very individual set of character traits, the Big Lebowski of the same-named cult film has generated a huge following of fans who desire to be as cool and casual as The Dude, a goal…

Phil Georgiadis, the chairman of Walker Media, will be the chairman of the judges at this year’s Campaign Media Awards.

Burger King has appointed Starcom to handle its £40 million European media planning and buying business.