Birds infest more than trees. Bird droppings can lead to a fungal infection that gets in the lungs and kills hundreds of people a year. Now you know more than most doctors.
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Birds infest more than trees. Bird droppings can lead to a fungal infection that gets in the eye and can cause blindness. Now you know more than most doctors.
Visit histodisease.org
WPP Group has signed a global strategic partnership with Twitter meant to let WPP take advantage of Twitter data to inform more effective campaigns and enhance ad targeting.
The companies plan to introduce new data products and services and to integrate Twitter data into WPP media and analytics platforms, they said in a statement describing the partnership, which will encompass a range of WPP companies including media network GroupM, consumer insights business Kantar and digital agencies including Wunderman.
The pact comes soon after WPP rival the Publicis Groupe announced a deal between its Starcom MediaVest network and Twitter, giving Starcom clients such as Procter & Gamble and Coca-Cola first dibs on premium Twitter inventory and new ad units still on the drawing board, among other elements.
Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade’s digital strides, in the latest Campaign Talking Inspiration films.
Em 2011, o Art Of The Titlereuniu algumas aberturas importantes na compilação A Brief History of Tittle Design. O projeto era bem bacana, mas como mostramos por aqui, cometeu algumas injustiças. Agora, um grupo de estudantes do Berliner Technische Kunsthochschule resolveu ir um pouco mais a fundo nessa história com o webdocumentário The Film Before The Film.
Para quem curte cinema, aberturas de filmes, design, tipografia e história, é imperdível. The Film Before The Film tem tudo isso e muito mais. De maneira didática, mas ao mesmo tempo envolvente, acompanhamos a evolução do que em muitos momentos realmente é uma espécie de prólogo da história, realmente, um filme antes do filme.
O que começou com o propósito apenas de creditar os profissionais envolvidos com aquela produção acabou se tornando parte da história, um campo fértil para experimentar novas ideias e tecnologias.
É claro que nem sempre dá certo e por algumas vezes, os créditos acabam ficando em segundo plano, com a escolha de uma tipografia ruim, ou do excesso de informação na tela, com imagens disputando a atenção do espectador com, teoricamente, a real função daquela sequência.
É uma bela homenagem, ainda, a pioneiros como Saul Bass, Maurice Binder e Kyle Cooper, e a chance de relembrar aberturas e filmes inesquecíveis.
Boots is driven by the campaigning values of its founder Jesse Boot, according to Elizabeth Fagan, marketing director of Boots UK, at today’s Media360 event.
The arraignment of Andy Coulson, a former spokesman for Prime Minister David Cameron, came after other charges against former employees of Rupert Murdoch.
Since 1944, the United Negro College Fund has operated under the banner “A Mind is a Terrible Thing to Waste.” Today, they’re updating to the too-long slogan “A Mind is a Terrible Thing to Waste But a Wonderful Thing to Invest In.”
Regardless of its verbosity, Y&R New York and the Ad Council’s new campaign is a smart, relevant adaptation. Instead of accepting donations for their fund, UNCF is “taking the cause straight to where the money is,” and has created the first-ever stock for social change. Columbia University economist Clive Belfield created an algorithm to determine the value of a share, which investors can purchase via Better Futures’ website.
The Better Futures campaign puts concept into practice, and shows people that they’re not just giving money, they’re investing in future generations. Y&R’s pro bono work will include print and TV PSAs that “use real stories from real UNCF students to show how that investment will pay dividends for all our futures,” says Michael L. Lomax, president/CEO of UNCF, in a statement. If investors are inspired to get involved, the Better Futures stock could be Wall Street’s most meaningful.
(TrendHunter.com) This striking beauty editorial for ‘Simply the Mag’ is entitled ‘Deepen.’ In this attention grabbing editorial, the model is seen wearing bandages and sporting bruise…
The order of the book is based on necessity, for instance it is important to know what to do to avoid arrest immediately after breaking into a building. And how to get access to drinking water, heat and cook food before dealing with issues of public space and establishing a communal economy continue
So, here we go with some more clarification, this time concerning the state of GlobalHue in the aftermath of Verizon deciding to review its multicultural biz a few months ago. Well, first of all, we checked directly with Verizon and here’s a statement from a spokesperson that may help clarify things: “We are not done with the RFP review process and cannot comment until we complete all aspects of it. We are eager to complete this as quickly as possible.”
And now, back to GlobalHue. Despite tipsters’ comments that the agency’s New York hub sent a letter to all staff telling them that the office is closing in 90 days, sources familiar with the matter tell us that no matter what path Verizon takes, the office is “not closing at any point.” Here are some specifics: We’ve been told that due to the ongoing Verizon review, GlobalHue is required by NY state and federal law to send a letter to all NY-based employees. As required by the Worker Adjustment and Retraining Notification Act (WARN) of 1988, and the New York State Worker Adjustment and Retraining Notification Act of 2008, the purpose of this letter is to give 90 days’ advance notice of potential layoffs to employees.
According to sources, while GlobalHue NY awaits Verizon’s decision, the agency has picked up a few other multicultural accounts including the NBA. Of course, we’ll be keeping an eye on things, but there’s your second status update for the day.
A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. http://allforbear.com aims to increase public awareness of the issue and involve many users.
Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ? may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region.
Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media.
Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region.
Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000.
Advertising Agency: BBDO, Moscow, Russia
Creative director: Nikolay Megvelidze
Copywriter: Evgeniy Shinyaev
Art Director: Mikhail Tkachenko
Design Studio: Vasil Akulov, Konstantin Usatov, Tatiana Bukhovets, Elena Klochkova, Aleksandr Kolosov, Dmitry Bashmakov
Producer: Boris Anisonyan, Dmitry Medvedev, Arina Metelskaya
Managing Director: Burenko Dmitriy
Client service director: Ekaterina Guvakova
Group account director: Vladlena Obukhova
Account supervisor: Viktoria Semikasheva
Senior account manager: Ekaterina Chistova, Urnova Maria
Strategic team: Natalia Chuich, Roman Sidorov
Digital supervisor: Anton Akulov
Social media specialist: Ekaterina Strelnikova
Diageo has promoted Syl Saller to the role of chief marketing officer, with its current top marketer Andy Fennell set to join the drinks company’s African business.
Fairphone, the Amsterdam based social enterprise behind the scheme to build and distribute an ethically built smartphone, has reached its pre-sale target of 5,000 orders and will begin distribution in Europe this autumn.
Nivea Sun has distributed a print ad in Brazilian magazine Veja Rio that features a paper-thin solar panel and a plug to allow people to charge their mobiles while sunning themselves on the beach.
(TrendHunter.com) For the first time, the Dulwich graffiti art festival got a group of world-renowned street artists together to completely take over the interior and exterior of a London building. The property was…
Termoplast is a brand specialized in sound proofing. The best way to prove its efficiency is to put the product on the test. Therefore, the main sales strategy is to invite users to test the windows in the Termoplast’s own stores. We develop a mac app to make the “Termoplast experience” more reachable to the public and potential clients. The app “Silencer” gives the opportunity to let people enjoy the benefits of the product, through an innovate digital experience: The webcam captures the movement of your hand. When you move it from right to left imitating the gesture you make when you close a real window, you modulate the volume coming from your computer, turning it up when you “open” the digital winder or down when you “close” it.
(TrendHunter.com) Here’s hoping that the Bathsphere is the future of bathing. This intriguing bathtub/relaxation chamber was created by Russian designer Alexander Zhukovsky.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
So, here we go with some more clarification, this time concerning the state of GlobalHue in the aftermath of Verizon deciding to 
