The London Evening Standard’s local TV station could reach nine million people when it launches next year, Andrew Mullins, the chief executive of ESTV told Media360 today.
We’ve been yelled at all week on the Spy line about not updating what’s going on with cuts at the Martin Agency, so here you go. An agency spokesperson has confirmed that as of today, Martin’s Richmond, VA HQ has let go of 13 staffers (or two percent) of its workforce across departments.
As a result of Martin Agency’s move, the total staff count across Richmond and its NY outpost has decreased from 524 to 511. While not quite as severe as the six percent reduction last year, we’ve been told that this latest round is due to various things including clients cutting back, switching skill sets, etc. From what we’ve been told, the Martin camp is offering those affected by this week’s cuts severance, outplacement services and even an offer to pay the agency they’re interviewing with half of their first month’s salary, up to $4,000, if said agency picks them up in the next 30 days.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Model Luca Gadjus is eerily doll-like in the latest editorial for Intermission Magazine, titled ‘Let Me In.’ The photo series depicts Gadjus posing against a faded beige backdrop, her 60s-…
In a deal that hearkens back to the heady days of 2011 when venture capitalists were pouring money into social-marketing startups, an under-the-radar Facebook marketing firm called Brand Networks has just raised $68 million.
The Boston-based company’s narrative is different from a crop of startups it came of age with like Buddy Media, Vitrue and Wildfire, which were acquired last year for nine-figure sums. Founded in 2007, Brand Networks was bootstrapped, and the $68 million investment from AEA Investors, a private-equity firm, marks the first time it’s raised capital.
Brand Networks is in the business of helping brands with their Facebook presence; it builds apps, facilitates publishing (which it now does for Twitter and Tumblr as well), provides analytics, and enables ad buying through Facebook's API. Brand Networks is a Facebook "strategic preferred marketing developer," a designation it's currently applied to 13 companies that are "driving outstanding positive impact in our marketing developer ecosystem."
“New Opel Movano. Built to work.”
Advertising Agency: Tapsa Y&R, Madrid, Spain
Executive Creative Director: Tute Ostiglia
Creative Director: Adrián Rios
Copywriter: Juan Cenóz
A lata que se divide ao meio para ser compartilhada fez sucesso, e lá na Colômbia outra embalagem promocional chamou atenção durante o verão.
Garrafas feita de gelo foram distribuídas na praia, apenas com uma espécie de pulseira servindo de invólucro para ser possível segurar sem “queimar” a mão. A intenção era manter o refrigerante gelado até o fim.
No vídeo a Coca-Cola ainda fala em embalagem sustentável, já que ela “desaparece”, mas tem gente reclamando do gasto de água.
Post originalmente publicado no Brainstorm #9
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Virgin Media is working with media agencies rather than creative agencies to “cut through” to consumers, said Jeff Dodds, its chief marketing officer, at Media 360 today.
(TrendHunter.com) Using casts of the faces and limbs of real people, artist Pawel Althamer created a series of disturbing sculptures called ‘Venetians.’ The skeletal sculptures were made to symbolize lost…
No final de Maio a Slate Magazine comemorou o 72º aniversário de Bob Dylan lançando um mapa interativo, o Bob Dylan’s World, que contempla todos os locais já mencionados nas canções do artista, tornando-as geolocais.
Ao cliclar em cada pin, é possível ver à qual música aquele lugar se refere. O usuário tem acesso não apenas à letra, mas ao nome da música e informações sobre o álbum, além de poder ouví-la através do Spotify.
O mapa inclui músicas como a que Dylan escreveu para Johnny Cash, citando Ohio, além muitas outras espalhadas por todos os continentes. O Brasil é citado na música Union Sundown.
“A música de Bob Dylan acontece num mundo próprio, percorrendo estradas, esquinas e bares à quilômetros de distância de casa, mas sempre em lugares comuns a todos.” – Slate Magazine
O projeto evidencia como Dylan canta sobre o nosso mundo, mencionando lugares com que as pessoas se identificam. As cidades e seus espaços se tornam personagens, caracterizando não só a vida de Dylan mas nossas próprias relações com os lugares por onde vivemos e passamos. Lugares percebidos não apenas com os sentidos, mas de fato vivenciados, ao nos projetarmos neles e nos ligarmos a eles por laços emocionais.
Bob Dylan’s World reconstrói o mundo com base em experiências e ideias de um ídolo, agora tangíveis, nos fazendo aprender a olhar de novas formas o mapa em que vivemos.
Post originalmente publicado no Brainstorm #9
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As protesters took to the streets across the nation, Turkish TV channels stuck to scheduled programming, and people turned to social media to find out what was going on.
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The star of Aldi’s ad for its low fat cereal appears in a Kellogg’s film dressed in a skin-tight leotard eating his real breakfast, a sausage butty, before being joined by his girlfriend, the Special K girl.
Spicy, but not that spicy.
Fuego Azteca Hot Sauce. Soft new recipe made of jalapenos and cilantro.
Advertising Agency: Koenig & Partners, Guayaquil, Ecuador
Creative VP: Juan Manuel Koenig
Creative Director: César Sepúlveda
Art Directors: Andrés Landívar, Fabián Martínez
Copywriters: César Sepúlveda, Juan Carlos Encalada
Illustrator: Andrés Landívar
Spicy, but not that spicy.
Fuego Azteca Hot Sauce. Soft new recipe made of jalapenos and cilantro.
Advertising Agency: Koenig & Partners, Guayaquil, Ecuador
Creative VP: Juan Manuel Koenig
Creative Director: César Sepúlveda
Art Directors: Andrés Landívar, Fabián Martínez
Copywriters: César Sepúlveda, Juan Carlos Encalada
Illustrator: Andrés Landívar
Spicy, but not that spicy.
Fuego Azteca Hot Sauce. Soft new recipe made of jalapenos and cilantro.
Advertising Agency: Koenig & Partners, Guayaquil, Ecuador
Creative VP: Juan Manuel Koenig
Creative Director: César Sepúlveda
Art Directors: Andrés Landívar, Fabián Martínez
Copywriters: César Sepúlveda, Juan Carlos Encalada
Illustrator: Andrés Landívar
Video on demand. Your movies are waiting at home.
Advertising Agency: Arrechedera Claverol, Mexico
Creative Chiefs: Sebastián Arrechedera, Juan Claverol
Creative Directors: Rocío Cuadra, Eugenio Arangüena
Head of Art: Félix Tapia
Art Directors: Ximena Cerdeira, Félix Tapia
Copywriters: Rogelio Cortéz, Elena Benítez
Photo and post: Gabriel Chouy / YOURUGUAY
Account Supervisor: Romina Hernández
Account Managers: Fabiana Marín, Matias Rigali
Video on demand. Your movies are waiting at home.
Advertising Agency: Arrechedera Claverol, Mexico
Creative Chiefs: Sebastián Arrechedera, Juan Claverol
Creative Directors: Rocío Cuadra, Eugenio Arangüena
Head of Art: Félix Tapia
Art Directors: Ximena Cerdeira, Félix Tapia
Copywriters: Rogelio Cortéz, Elena Benítez
Photo and post: Gabriel Chouy / YOURUGUAY
Account Supervisor: Romina Hernández
Account Managers: Fabiana Marín, Matias Rigali
Shane Snow
In the last two years, the forward thinkers in Internet marketing have gently (and thankfully) shrugged off SEO as the primary audience-building tactic, in favor of branded content — the practice of publishing stories, status updates and other media to attract people to a brand via social and e-mail. Many major publishers receive the majority of day-to-day traffic from sites like Twitter, Facebook, Pinterest, and e-mail, where individuals, eager to impress our own audiences, share millions of pieces of content every minute. As such, many have declared "shareability" the superior measure of a good Internet marketing campaign. Myself included.
Diageo, whose brands include Johnnie Walker, J&B, Smirnoff, Tanqueray and Guinness, has appointed Syl Saller as its new chief marketing officer, replacing Andy Fennell, who has held the role since October 2008.
Ms. Saller becomes CMO after eight years as global innovation director at the London-based drinks giant, where her contributions include three premium drinks: Johnnie Walker Double Black, Singleton malt whisky and Snapp, an apple drink aimed at women, which is Diageo’s most successful new brand launch. She was previously marketing director for Diageo GB, and joined the company in 1999 from Allied Domecq Retail, where she was marketing development director.
Ivan Menezes, chief operating officer of Diageo, said in a statement, “Syl brings a great breadth of marketing and general management experience to her new position. In particular, her global track record on innovation performance over the past nine years has been outstanding.”
IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
Advertising Agency: Ogilvy & Mather, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriters: Lauren Elkins, Andrew Mellen
Creatives: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland
One click changes the story.
Advertising Agency: BigBang Istanbul, Istanbul, Turkey
Creative Director: Ahmet Erdo?an
Art Director: Emrah E?ki
Copywriter: Murat ??men
Published: January 2013
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