Man Attempts Suicide, New York Post Makes Matt Lauer Joke


In the wake of yesterday's news that the New York Post is being sued over one of its recent cover stories — that notorious "BAG MEN" report portraying two innocent men as possible Boston Marathon bombing suspects — the News Corp. tabloid is out today with another winner: A cover making light of a disturbed man's attempted suicide at Manhattan's Rockefeller Center.

The coverline reads: "MORNING GORY: Man tries suicide at 'Today' show… and it's not Matt Lauer."

The report, which I won't link to on principle, begins:

Continue reading at AdAge.com

IBM’s Ads Make Cities a Better Place to Live


Cities can be difficult places to live. Despite all they have to offer, they often make lives difficult for its citizens — with stairs where there should be ramps, no shelter when it rains, and nowhere to sit your weary self down.

Ogilvy & Mather Paris and IBM’s "Smarter Cities" campaign try to ease things for you by turning their ads into useful, smart solutions. By adding a simple curve to a poster, they turned them into places to stand under when it rains, and someplace to sit when you’re tired. With some modifications, they also turned them into a ramp for bicyclists to easily traverse.

For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Continue reading at AdAge.com

Impasse Lingers for TV Upfronts


After a quick start to TV’s annual upfront negotiations, talks seem to be stuck in a slowdown.  

Aside from The CW, which completed its upfront sales process on Wednesday, the broadcast networks have hit an unexpected wall with advertisers that’s lasted all week, according to media buyers and analysts familiar with negotiations. 

The crux of the issue is there is less money in the marketplace than networks originally expected, according to buyers, who say the tone of negotiations is different than in years prior. "The pace is significantly slower than last year," one buyer said. "I don’t think much business has been done at all." 

Continue reading at AdAge.com

Soaking-Wet Padma Lakshmi Leads Parade of Bravolebrities Into Network’s Summer Promo

No one feels sorry for Jeff Lewis, and most everybody wants to see Padma Lakshmi in a soaking-wet cocktail dress. These and other truisms come through in Bravo's just-launched summer 2013 commercial, with the backdrop styled to look like a deserted tropical island. It's actually green screen, shot in winter in New York, so there were no real waves or sharks and, with lots of Real Housewives on hand, few real body parts. But lo and behold, James Lipton gets his second-in-a-row cameo, cementing his unlikely Bravolebrity status amid all the gold diggers and social climbers.

And speaking of prostitution, the ever-droll Lewis says in the behind-the-scenes footage that he feels "no better than a common street whore" for having participated in the spot. Chin up, Jeff. Many of your cable cohorts have done plenty worse than take a bucket of water in the face in the name of self-promotion.

The campaign, with new videos expected in the coming months, is the fourth consecutive summer-pegged Bravo work from L.A.-based Stun Creative. It hypes Top Chef Masters, Princesses: Long Island, Don't Be Tardy, Watch What Happens Live and other series in the cable channel's trashy universe. Will.i.am and Miley Cyrus, already gunning for "song of the summer" status with "Fall Down," provide the danceable soundtrack. And there's a Giggy appearance, so that's always good.

Second spot after the jump, with James Lipton playing cards with a monkey!

    

Serenely Suspended Shoots – Isa Silva Captures Beautifully Surreal Still Photography (GALLERY)

(TrendHunter.com) Isa Silva’s ‘Fleeting’ series captures still photography suspended in time. The images depict models peacefully floating in mid-air, held up by balloons. While this concept is…

Volkswagen: Carriageway

The VW front assist.

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Directors: Lukas Grossebner, Gustavo Vieira Dias
Art Directors: Mike Nagy, Peter Mayer
Copywriters: Mike Nagy, Lukas Grossebner, Gustavo Vieira Dias

Volkswagen: Billboard

The VW front assist.

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Directors: Lukas Grossebner, Gustavo Vieira Dias
Art Directors: Mike Nagy, Peter Mayer
Copywriters: Mike Nagy, Lukas Grossebner, Gustavo Vieira Dias

Volkswagen: Street

The VW front assist.

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Directors: Lukas Grossebner, Gustavo Vieira Dias
Art Directors: Mike Nagy, Peter Mayer
Copywriters: Mike Nagy, Lukas Grossebner, Gustavo Vieira Dias

Beyond Black and White: Another Take on the ‘Biracial’ Cheerios Ad


Rochelle Newman-Carrasco

In the interest of full disclosure, I have done project work for General Mills. So I’m biased. I like Cheerios. So I’m biased. And my in-laws, nieces, nephews, step-daughter and her kid cover a spectrum of interracial and multiracial realities. So, I’m doubly biased. Just as the hate mongers, who are a small but vocal minority, are biased against Cheerios’ bold biracial move into the 21st century.

Continue reading at AdAge.com

Tango returns to TV after five years with ‘provocative’ campaign

Tango will return to television advertising for the first time in five years with a “irreverent and provocative” campaign.

Instagram is

Ontem de noite, minha mãe perguntou: “filha, afinal de contas, o que é Instagram?” Hoje dou de cara com esse vídeo e descubro que dei uma explicação pra lá de superficial pra ela. Se ela me perguntasse hoje, eu diria: é uma forma fotográfica que as pessoas encontraram para expressar sua porção de autismo, ou seja, seu jeito particular de ver coisas muitas vezes comuns.

O minidocumentário acima traz uma breve discussão da importância social do aplicativo. Parte das considerações poderiam ser atribuídas a muitas outras redes sociais, mas mesmo para quem é fã, acaba apresentando novos níveis de relevância para app.

“É divertido como um simples aplicativo no celular pode mudar a sua vida.”

O vídeo revela também algumas personalidades que inovaram dentro da ferramenta, causando um  inseption de ideias sobre como utilizar fotos e filtros. Aqui no Brasil, poderíamos facilmente destacar o Instamission como algo à parte do Instagram, que por acaso funciona dentro do Instagram. Mas tem também gente que usa como portfólio, como diário, como espelho, como forma de formar uma banda, como catálogo de moda.

Duas conclusões que tirei vendo o vídeo: “tirar foto pulando não é nada criativo” e “teve jabá de iPhone ou Android não é mesmo o preferido da galera?”

Enfim, o vídeo não é “oficial”, não foi feito pelo time do Instagram, mas sim pela Technopaul Productions.

// UPDATE

Se você quiser ver um segundo ponto de vista, uma segunda análise, o vídeo abaixo também é bem interessante. Falo sério, já que fala um pouco sobre manipulação da realidade e me fez lembrar esse site, que aponta o uso falso da hashtag #nofilter.

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Jed Glanvill leaves Mindshare

Jed Glanvill, the regional leader and chairman of Mindshare UK, has quit the agency after 13 years.

Braun: Hairy Sound, Guitar

Sounds like you need an ear trimmer.
Braun Exact Series EN10.

The sound of music is one of the greatest experiences in life. One that is often taken for granted. The real beauty of music lies in good sound quality, that could be damaged by unwanted ear hair. Muted and fuzzy sound can be the result. To make people aware of this problem and their need for an ear trimmer, we visualised hairy sound, encouraging people to free their ears, get rid of these unwanted hairs and enjoy the undistorted beauty of pure sound.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Directors: Ashleigh West, Sebastian Steinhoff
Copywriter: Michael Funk
Published: April 2013

Braun: Hairy Sound, Ghetto Blaster

Sounds like you need an ear trimmer.
Braun Exact Series EN10.

The sound of music is one of the greatest experiences in life. One that is often taken for granted. The real beauty of music lies in good sound quality, that could be damaged by unwanted ear hair. Muted and fuzzy sound can be the result. To make people aware of this problem and their need for an ear trimmer, we visualised hairy sound, encouraging people to free their ears, get rid of these unwanted hairs and enjoy the undistorted beauty of pure sound.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Directors: Ashleigh West, Sebastian Steinhoff
Copywriter: Michael Funk
Published: April 2013

Robert Rodriguez Serves Up Two Scoops, a Featurette for BlackBerry

In an attempt to become relevant again, BlackBerry is jumping into the movie business—though shorter than feature length. Two days after wrapping Sin City 2, awe-inspiring film director Robert Rodriguez (also known for Spy Kids, Desperado and From Dusk Till Dawn) partnered with BlackBerry to direct the short film Two Scoops as a part of BlackBerry's "Keep Moving" project.

Two Scoops was written, produced and shot by Rodriguez, but three scenes were left incomplete. Fans of Rodriguez (and presumably of BlackBerry) could then help complete the story by tweeting ideas, submitting SFX ideas and conceptualizing weapons/props to be incorporated into the final film.

As it turns out, the completed film is just what one might expect from the eccentric Rodriguez—featuring a strange, futuristic, monster-filled world with massive toy-like weapons and scantily clad twins in search for their missing father. Oh, and a splash of that slightly awkward Spanish comedy. Like all Rodriguez films, things are not as they seem.

    

Amstel: Safe

Don’t share your free time, live it!

Today, any keen professional with a smart device can’t really feel away from work and pressure. Even if he is at a liberating place he might still “not be there”. His smartphone helps him stay attached to work or to social networks, constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Twitter, Instagram.

Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Directors: Momchil Zakhariev, Maria Todorova
Art Director: Evgenia Nikolova
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Account Management Team: Dessy Vekilska, Hristo Petkov, Monika Simeonova
Published: May 2013

Philips Ambilight: Cop

The thrill of your TV should not be limited to the screen. Philips Ambilight Tecnology. LEDs that expand the image beyond the screen.

Advertising Agency: Mood, São Paulo, Brazil
Creative Directors: Aaron Sutton, Eugenio Tonelli
Art Director: Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: Rogerio Harsanyi / PICT Estúdio
Photographer: Alexandre Torres / Shutterstock
Published: February 2013

Philips Ambilight: Bull

The thrill of your TV should not be limited to the screen. Philips Ambilight Tecnology. LEDs that expand the image beyond the screen.

Advertising Agency: Mood, São Paulo, Brazil
Creative Directors: Aaron Sutton, Eugenio Tonelli
Art Director: Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: Rogerio Harsanyi / PICT Estúdio
Photographer: Alexandre Torres / Shutterstock
Published: February 2013

OnlineClock.net: How to get away with being late for work

Advertising Agency: EverythingChocolate.org, Denver, USA / Floydworx.com, Kunszentmiklos, Hungary
Creative Director: Tom Churm
Art Directors: Gyulai Csaba, Victor Werner
Copywriter: Tom Churm
Illustrator: Gyulai Csaba
Photographer: Victor Werner
Video compilation / Voiceover: Victor Werner based on an Infographic by Gyulai Csaba
Concept / Copywriting: Tom Churm
Published: May 2013

Yo! Sushi turns to Japanese-style kookiness and frenetic electronica

Yo! Sushi is injecting its latest work with a heavy dose of Japanese-style kookiness and high-speed, frenetic electronica in an ad aimed at encouraging consumers to “Taste the Future” and try its Yo! Burger.