Hasta La Creative!

MillerCoors has named Interpublic Group of Cos.’ Casanova Pendrill as the new agency of record for Miller Lite Hispanic marketing after parting ways with independent shop Lopez Negrete Communications in March.

"Winning with the Latino consumer is critical for Miller Lite and we are excited to welcome Casanova to the MillerCoors team and expect they’ll hit the ground running in creating compelling campaigns that drive preference for the brand," Andy England, the brewer’s executive VP and CMO, said in a statement.

Costa Mesa, Calif-based Casanova Pendrill, which is part of Interpublic Group’s McCann Worldgroup network, ranks as the 16th-largest U.S. Hispanic ad agency with $13 million in revenue, according to the Ad Age DataCenter. The account shift means that Interpublic has recaptured some Miller Lite business after DraftFCB lost the general market account about a year ago when MillerCoors moved Lite to Publicis Groupe’s Saatchi & Saatchi, which still has the account. Media buying for all MillerCoors brands is at Interpublic’s Initiative.

Continue reading at AdAge.com

Privacy legislation has been brewing in congress for years now, but a combination of public apathy and strong industry opposition has kept it at bay. Could the Prism data surveillance scandal become the watershed moment that propels it forward?

It’s too soon to tell how revelations that the U.S. government has been mining web communications and phone logs will impact public opinion, but none of what the government has been implicated in doing would be possible if corporations weren’t mining and storing consumer data, often for advertising purposes.

“The privacy legislation has been a bit on the back burner, and I think this may help focus more attention on it and perhaps put it back on the front burner,” said Linda Goldstein, a partner and chair of the advertising, marketing and media division at Manatt, Phelps and Phillips. “This could have a significant impact on consumer attitudes which ultimately could impact consumers’ willingness to share information with brands.”

Continue reading at AdAge.com

“From 1 to 12 in eleven hours.
This watch shows exactly two things:
The time and that you have taste.
BN0106 steel range. A watch. From Braun.”

“It’s exactly 2013.
We‘re just saying this so you know you haven‘t been pulled through a rip in the
space-time continuum into a different galaxy. And even if, that would only prove:
Great design is timeless.
BN0106 steel range. A watch. From Braun.”

“Counts to one minute in 60 seconds.
This watch doesn’t require big words. Except perhaps, Monday to Sunday.
Rather, it’s making a statement: For you and your extraordinary
appreciation of numbers and letters.
BN0106 steel range. A watch. From Braun.”

In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk,
Creative Director: Olaf Reys
Art Director: Sebastian Steinhoff, Phillip Alings
Copywriter: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll

Tesla Motors has no advertising, no ad agency, no CMO, no dealer network. And that’s no problem.

The electric-vehicle company, co-founded by tech billionaire Elon Musk, is the buzz of the auto industry and Wall Street, where its stock has tripled so far this year. But some analysts warn that shares of Tesla, which recently produced its first quarterly profit, are a bubble waiting to burst.

The Palo Alto, Calif., company is breaking all the rules of automotive marketing, eschewing dealers in favor of selling through “stores” in upscale shopping malls and the internet.

Continue reading at AdAge.com

“Precision Prevails.”

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Director: Aristotelis Saflansis
Copywriter: Claudius Sperling
Photographer: Stefan Kranefeld

Heineken USA has moved PR duties for Newcastle Brown Ale from Formula to Fast Horse, a small independent shop based in Minneapolis.

Fast Horse will be tasked with spreading the news of the brand’s ongoing "No Bollocks" campaign, which features lighthearted ribbing of conventional beer-selling ploys, such as fancy glassware and signs. While the campaign gets national TV exposure, the importer’s total spending on the brand is relatively modest. It got $5.3 million in measured media support last year, compared with the $76.8 million the importer spent on its flagship Heineken brand, according to Kantar Media.

Fast Horse, which has done work for big marketers such as Coca Cola and UnitedHealth Group, won Newcastle after a formal review that included three finalists. The agency delivered on the "challenger thinking and challenger mindset" needed for a brand like New Castle, said Charles van Es, a Heineken USA senior director of marketing who oversees New Castle and other smaller brands. "We need people who are able to think big [and] breakthrough and still understand the size of the brand and the benefits that come with it. We can be a little bit more provocative."

Continue reading at AdAge.com

Neil Christie of Wieden + Kennedy in London received the letter below on Monday morning from a 10-year-old girl who seems to have fallen in love with the agency's "Cog" spot for Honda—the instant classic which was released a decade ago, possibly before this girl was even born.

"It was astonishing how you did all of it," she writes. "How do you make it so smooth? It must have taken you months to get it right." The girl says she tried a similar experiment "with my little brother Alex's toy truck and my stationary" and managed to make it work. Now, she wants to visit the agency.

Christie writes: "I can't help thinking that a visit to our office will be a bit of a disappointment for Melissa—it's just like a normal office only more untidy—but it's a very good letter for a ten year old. Neat handwriting and only a couple of errors. Perhaps there's a future for her as a copywriter."

A commercial that inspires a love letter from a child a decade after it was made—that is special advertising. See the letter below, along with the spot and the making-of video.