Advertising: Univision Reset Sights After Ratings Win Over NBC

Univision and many other television networks and channels aimed at Hispanics made their presentations to advertisers for the coming fall season.

    

Curvilinear Wood Strip Seating – The Bamboo Chair by Tejo Remy and Rene Veenhuizen Defies Convention (GALLERY)

(TrendHunter.com) The Bamboo Chair by Tejo Remy and Rene Veenhuizen defies convention thanks to its complex and curvilinear design. This limited edition furniture piece is made in Holland by the Dutch designer duo…

Sustainable Gaming Sets – The Kartoni Foosball Table by Kickpack is Constructed Using Cardboard (GALLERY)

(TrendHunter.com) Contructed using cardboard materials, the Kartoni Foosball table by Kickpack is both a structurally stable and sustainable choice for sports buffs with a lover for soccer.

This indoor gaming set is…

World Briefing | Europe: Britain: Charges in Bribery Case

British prosecutors say that an editor with The Sun has been charged in connection with a conspiracy to pay bribes to a press officer in the government’s tax department.

    

Kingdom of Sports: Fat Kills

Advertising Agency: Kolle Rebbe, Germany
Executive Creative Director: Sascha Hanke
Creative Directors: Alexander Hesslein, Jochen Mohrbutter
Account Executives: Christian Frank, Franziska Schwarze
Copywriter: Marc Haessicke
Graphic Designers: Zillah Beese, Alexandra Bayer
Head of Production: Alexander Schillinsky
Production: Markenfilm Hamburg
Director: Sam Holst
Producers: Katharine Smithson, Johannes Bittel
DoP: Julian Hohndorf
Postproduction: Infected
VFX Supervisor: Sven Bensemann
Lead Artist: Christoph Schröer
Telecine: Andreas Teichert
Composer: Robert “robster” Henke
Sounddesign: Ralph Thiekoetter

140 Characters Film Festival: Terror, Tragicomedy, Humor

“Terror also has a spot in the 140 Characters Film Festival. Festival of short films inspired by tweets.”

Advertising Agency: Sancho BBDO, Bogota, Colombia
Creative VPs: Hugo Corredor, Giovani Martínez
Creative Directors: Andrés Norato, Claudia Murillo
Art Directors: Claudia Murillo, Oscar Correa
Copywriter: Andrés Norato
Account Managers: Monica Nieto, Lucha Ortíz

Academia do Rock: Rock classes now also for kids

“Rock classes now also for kids.”

Advertising Agency: Yeah!, Curitiba, Brazil
Creative Director: Sandro Serzedello
Art Directors: Bruno Regalo, Mariane Silvestre
Copywriter: Fabiano Teixeira

Upcycled Branch Mats – These Repurposed Wood Placemats are an Eco-Friendly Dining Option (GALLERY)

(TrendHunter.com) If you’re looking to be a bit more environmentally friendly when it comes to your kitchenware sets, then these upcycled branch mats offers you a way to keep your table clean while…

Roger Federer x Mosca

Uma mosca é o principal oponente do tenista Roger Federer em Fly Swatter, filme lançado hoje para promover o Nike Free Trainer 5.0. O tenista usa sua habilidade com a bola (ou uma revista enrolada e depois uma vassoura como substitutos mais adequados) para tentar eliminar um inseto.

Durante alguns segundos, acompanhamos seus movimentos rápidos e precisos, em uma espécie de coreografia executável somente graças ao flexível tênis. Que, realmente, acaba provando em definitivo sua versatilidade no final do filme dirigido por Adam Hashemi.

É claro que um daqueles mata-moscas em forma de raquete, que dão choque, poderiam resolver o assunto, mas daí perderia todo o sentido, né?!

roger2roger1

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Farewell and Good Luck, Zuck!

Will his latest moves mark the beginning of the end of Facebook?

When Aaron Sorkin, screenwriter for The Social Network (a movie based on Mark Zuckerberg and the founding years of Facebook), won for Best Screenplay at the Golden Globes, he stated:

“I wanted to say to Mark Zuckerberg tonight, if you’re watching, Rooney Mara’s character makes a prediction at the beginning of the movie. She was wrong. You turned out to be a great entrepreneur, a visionary, and an incredible altruist.”

Unfortunately, visionary and altruist no longer ring true, as Zuckerberg, who turns 29 today, is using his Facebook fortune to create and promote advertisements for fracking companies, the Keystone XL tar-sands pipeline, and for oil companies that want to drill in such delicate places as the Arctic National Wildlife Refuge! And of course, his success as an entrepreneur has always been contentious, since we know that he’s stepped over a lot of people, including his friends, stealing ideas and playing hardball, to get where he is today – one of the world’s youngest billionaires.

While Zuck has been pissing people off for a long time – with his relentless efforts to monetize, commercialize, and corporatize Facebook, and social media at large – he’s somehow gotten away with it all. A few years ago the Facebook suicide phenomena percolated and fizzled out. Hackers and internet enthusiasts pushed back against his moves to sell our personal information to advertisers – but Facebook just kept gaining users and money in the bank despite all his sneaky moves & the blowback he received form clicktivists, who probably just moved on to the next day’s cause, in tune with the news cycle.

But now, Zuckerberg is moving boldly into the political arena. The new lobbying group that he co-founded with other technology executives in the Silicon Valley is called FWD.US. “Their first moves,” writes Steven Rosenfeld for AlterNet, mark a resurrection of “old-school libertarian values: lifting immigration quotas for workers who could fill high-skill positions in technology manufacturing and information services, trashing health care reform and backing the Keystone XL pipeline.”

This new political group (FWD US), funded by Zuckerberg’s billions, is spending loads of money on anti-environmental advertisements – those that support drilling in the Arctic National Wildlife Refuge (ANWR), fracking, mining, and pipelines. They’re also promoting “enhanced” border security. The group’s forceful advocacy for expanded drilling and pipeline construction is surprising given Zuckerberg’s previous statements about clean renewable energy and its importance … but now he’s sliding dangerously far to the political right and using anything in his fiscal power to defend this perspective – bigotry backed by billions.

As Rosenfeld writes: “Previous reports have speculated Zuckerberg is a secret Republican, and Fwd.us – whose founding was announced with an oped-ed by Zuckerberg in The Washington Post – is not behaving like the warm and fuzzy bipartisan entity that its website proclaims.”

Things are already looking fishy. CredoAction, a group based in San Francisco, tried to buy Facebook ad space to criticize FWD.US’ politics – but they were denied.  Meanwhile, the group has been unapologetic, even as other technology executives have pointed out that the group’s operations are far too secretive to their liking – such as backing GOP groups whose agendas have nothing to do with FWD.us’ official stated aims.

Looking at his track-record, we can’t expect that Zuckerberg’s most recent moves will undo him or his monopoly on social media. This may not be his coup de grâce, but steadily more and more of us are realizing that he’s not a guy to be trusted – especially with all the personal, political, private information he’s got us all to voluntarily share through his platform. We all complain about Facebook constantly … now let’s act on it. Here’s a chance to divest, get off Facebook, and give the bastard a nice birthday wake up call.

Read more on Adbusters.org

vDrug & Alcohol Services South Australia: Molly

To get help to quit contact your local health professional or visit giveupsmokesforgood.org.au

Advertising Agency: Jamshop, Adelaide, Australia
Creative Director: Jim Robinson
Art Director: Kent O’Halloran
Copywriter: Johnny Velis
Account Director: Kate Zealand
Photographer: Richard Lyons

Drug & Alcohol Services South Australia: Blayne

To get help to quit contact your local health professional or visit giveupsmokesforgood.org.au

Advertising Agency: Jamshop, Adelaide, Australia
Creative Director: Jim Robinson
Art Director: Kent O’Halloran
Copywriter: Johnny Velis
Account Director: Kate Zealand
Photographer: Richard Lyons

Drug & Alcohol Services South Australia: Hunter

To get help to quit contact your local health professional or visit giveupsmokesforgood.org.au

Advertising Agency: Jamshop, Adelaide, Australia
Creative Director: Jim Robinson
Art Director: Kent O’Halloran
Copywriter: Johnny Velis
Account Director: Kate Zealand
Photographer: Richard Lyons

Emulating Extravagant Lifestyle Charts – ‘The Cost of Being Great Gatsby’ Puts a Price on Luxury (GALLERY)

(TrendHunter.com) The popularity surrounding the cinematic release of The Great Gatsby starring Leonardo DiCaprio and Carey Mulligan has resulted in individuals wanting to replicate that iconic 1920s style, and this…

Google Expected to Start a Competitor to Spotify

The service is expected to be announced as early as Wednesday, and reflects agreements the company has made with the three major music labels.

    

Johnson & Johnson: Green

Kids cry, but it’s not the shampoo’s fault.

Advertising Agency: BBDO, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Rodrigo Peralta
Copywriter: Carlos Ojeda
Art Directors: Leo Rocha, Roberto Nawrath, Paulina Gonzalez
Illustrators: Miguel Vergara, La Mano Estudio

Johnson & Johnson: Brown

Kids cry, but it’s not the shampoo’s fault.

Advertising Agency: BBDO, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Rodrigo Peralta
Copywriter: Carlos Ojeda
Art Directors: Leo Rocha, Roberto Nawrath, Paulina Gonzalez
Illustrators: Miguel Vergara, La Mano Estudio

Johnson & Johnson: Blue

Kids cry, but it’s not the shampoo’s fault.

Advertising Agency: BBDO, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Rodrigo Peralta
Copywriter: Carlos Ojeda
Art Directors: Leo Rocha, Roberto Nawrath, Paulina Gonzalez
Illustrators: Miguel Vergara, La Mano Estudio

Oreo, por um mundo melhor

Gentileza gera gentileza. É irônico como uma virtude tão fácil de se colocar em prática seja também aquela que mais nos falta no dia a dia. Ainda mais quando se conhece o poder transformador (e até mesmo multiplicador) de um ato gentil, como mostra Wonderfilled, a nova campanha da Oreo focada na ideia de que compartilhar um biscoito pode tornar o mundo um lugar melhor.

A animação idealizada pela The Martin Agency apresenta vilões tradicionais do imaginário infantil, como o Lobo Mau, que acaba ajudando os Três Porquinhos, o vampiro, que troca o sangue por leite, ou ainda o tubarão, que poupa os filhotes de foca.

A gentileza, então, é passada adiante, sempre ao som do cativante jingle interpretado pela banda Owl City. Ideia incrível, que merece ser passada adiante.

oreooreo1oreo3

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

No More Scapegoating

Glen Greenwald at his best.

Read more on Adbusters.org