May
16
Superdrug owner calls media pitch
Posted in: UncategorizedAS Watson, the retailer that owns Superdrug and The Perfume Shop, is reviewing its European media planning and buying account, putting the UK incumbent, ZenithOptimedia, on alert.
May
16
Havas Media acquires data business ElisaDBI
Posted in: UncategorizedHavas Media Group has bought the European data analytics company ElisaDBI.
May
16
Mcgarrybowen’s Rezvani takes New York role
Posted in: UncategorizedIda Rezvani, the managing director of Mcgarrybowen London, is leaving to take up the same role at the agency’s New York office.
May
16
Turkey of the week: Mecca Bingo, Rainey Kelly Campbell Roalfe/Y&R
Posted in: UncategorizedMecca Bingo s new TV spot leaves Jeremy Lee cold: “No-one really expects a bingo company to inspire a silk purse, but this really is a pig s ear. I guess it s meant to be colourful and fun, but it comes across as cheap and naff. Sadly, that might also fit the brief.”
May
16
BMB partners with Kelner to launch PR arm
Posted in: UncategorizedBeattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief and managing director of The Independent.
May
16
Pick of the week: NatWest, M&C Saatchi
Posted in: UncategorizedLouise Ridley enjoys the latest NatWest ad: “This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy.” It was written by David Fleetwood, art directed by Gary Monaghan and directed by Steve Reeves through Another Film Company.
May
16
Cockburn’s hands ad briefs to The Corner
Posted in: UncategorizedCockburn’s, the port producer, has appointed The Corner to its UK and global advertising accounts after a three-way pitch.
May
16
Crabtree & Evelyn calls pitch for creative task
Posted in: UncategorizedCrabtree & Evelyn, the luxury beauty company, is looking for a global creative agency following a strategic review.
May
16
Glue Isobar hires creative directors
Posted in: UncategorizedGlue Isobar has hired Simon Clancy, an associate creative director at AKQA, in the new role of creative director and promoted two associate creative directors, Lewis Raven and Adam King, to the same position.
May
16
BBH captures global ad account for Clarks
Posted in: UncategorizedBartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks.
May
16
Dinisa: Shakespeare, Einstein, Dummont
Posted in: Uncategorized
“No text is worth the risk. Don’t text and drive.”
Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Director: Otávio Mello
Art Director: Hugo Luquetti
Copywriter: Daniel Donato
Illustrator: Heitor Satyro
May
16
Mobile Concerto
Posted in: UncategorizedVoici en exclusivité le film réalisé pour le lancement européen de la marque Hello bank!, où un orchestre symphonique piège son public grâce à une performance musicale basée sur des outils numériques. Une réalisation de Paul Dugdale (B-Reel) sur la célèbre musique de Georges Bizet – Carmen « Les Toreadors ».
May
16
Fira de Barcelona Sonimagfoto & Multimedia Salon: Amateur Photolovers, Expert Photolovers, Professional Photolovers
Posted in: Uncategorized
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Paco Cabrera, Sergi Perez
Art Director: Daniel Ubach
Copywriter: Anace Moreno
Photographer: Alexis Mire
Business Director: Gorka Lozano
Account Supervisor: Veronica Coz
May
16
Conceptual Double-Take Photography – These Lorenzo Vitturi Portraits Evoke Avant-Garde Visual Themes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) These portraits by photographic artist Lorenzo Vitturi aim to play with perception thanks to their intriguing canvases that display two varying images that are uniquely different while…
May
16
Stratified Garden Hotels – The Parkroyal Singapore by Woha Architects is Luxuriously Lush (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Parkroyal Singapore adds a big dose of greenery to its urban setting by way of stunning balcony gardens that will take people’s breath away. That is because these gardens don’t…
May
16
Eccentric Hipster Portrayals – The Boys Will Be Boys Hunger TV Fashion Story is Ethnically Inspired (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Photographer Eeva Rinne captures Boyd Alves, Michael Knowles and Mario Alberto Castellano as they pose for the ‘Boys Will Be Boys’ Hunger TV editorial. The trio of models sits in studio…
May
16
Volkswagen Touran Safety Pack for Children: The Three Little Pigs, Little Red Riding Hood, Snow White
Posted in: Uncategorized
Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Director: Alba Ciércoles, Elisabet Capdevila
Copywriter: Andres Travi
Illustrator: Ignasi Font
Business Director: Gorka Lozano
Account Director: Javier Villalba
Account Supervisor: Ester Vall
May
16
Organically Sculptural Outerwear – The ABKM Manteaux de Soir Collection is Architecturally Shaped (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ABKM ‘Manteaux de Soir’ collection is a sculptural line of women’s outerwear created by a team of second year students of the Academy of Fine Arts and Design in Maastricht….
May
16
Eccentric Pixie Cut Pictorials – The Valentina D’Ettorre Material Girl Image Series is Visuall (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Gracing the pages of German publication ‘Material Girl’, this bold beauty story by Valentina D’Ettorre defies tradition and embraces an aesthetic of excess. The talented photographer…
May
16
NBC’s $800M Ad Haul for 2014 Winter Games Might not Include A-B InBev
Posted in: Uncategorized
NBC Universal is projecting an $800 million-plus advertising haul for the 2014 Winter Olympics, said Seth Winter, exec VP-sales and marketing for NBC Sports Group. But that record projection for winter games coverage might have to count out traditional sponsor Anheuser-Busch InBev, which has indicated it can better connect with consumers through non-traditional means.
The advertising windfall for the games, to be held in Sochi, Russia, would eclipse the record $700 million-plus that NBC collected for the Vancouver 2010 Winter Olympics. (The record for the summer Olympics was set by the London 2012 Olympic Games, which drew over $1 billion in ad sales, according to Mr. Winter.)
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