Greg Nugent, former director of brand, marketing and culture at London2012 talks to Elen Lewis, editor of The Marketing Society about aiming for perfection, combining bold purpose with attention to detail and an addiction to GPS running watches
Située en Serbie à Prishtina, cette superbe création architecturale est l’œuvre de l’architecte italien Paolo Venturella. Cette structure proche d’une sphère, est une mosquée permettant à la fois à ce lieu de prière d’allier recueillement et modernité avec un façade recouverte de panneaux photovoltaïques.
To promote awareness of World Parkinson’s Day-April 11, 2013, We invited 18 different Parkinson’s patients to write our ads in their own handwriting. Each patient wrote the message ‘Today is World Parkinson’s Day’ and signed their name under the headline. Their shaky handwriting created a graphic and self-explanatory way to express the degenerative effects of the disease and its effect on the lives of 20,000 patients in Israel.
Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, Israel
Creative Director: Kobi Barki
Art Director: Liat Zur
Copywriter: Kobi Barki, Efrat Abudi
Trinity Mirror, the national and regional newspaper group, has reported a 10% drop in revenues for the start of 2013 following double-digit falls in display advertising.
EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.
(TrendHunter.com) The villains shown throughout films are pretty much only shown within the context of that single film, but what do these hated characters do when they’re not promoting death and destruction?…
Ian Katz the long-time deputy editor of The Guardian and heir apparent to Alan Rusbridger is to leave the paper and take up the top job at ‘Newsnight’, the BBC’s troubled current affairs flagship.
Advertising Agency: Alkemy, Milan, Italy
Executive Creative Directors: Giorgio Cignoni, Federico Ghiso
Photographer: Andrea Melcangi
Pim de Koel is not the most interesting man in the world, but he may be interesting enough to make you want to travel to Holland. Koel headlines a new Dutch travel spot, “Holland. The Original Cool.” that was put together in a joint effort from Mustache, the Netherlands Board of Tourism and Conventions, KLM Airlines, Schiphol Airport, and Amsterdam Marketing. The commercial focuses on how Holland is fun, quirky, pretty, forward-thinking, artsy, and generally better than wherever you live. They also like to say Van Gogh in thick accents. I can’t argue against their sophisticated European sensibilities, Holland is cool. You should visit there just so you can meet the one old, bitter Dutch dude who doesn’t speak English. And there’s no need for weed jokes or Red Light District quips, because Pim keeps it clean. The pitch has worked thus far, racking up close to 125,000 views in only one day (see how it’s blown up this week on Reddit after the jump).
New Career Opportunities Daily: The best jobs in media.
Google is launching a music streaming subscription service called All Access as it looks to compete with the likes of Spotify and Microsoft’s Xbox Music.
The Chris Evans Breakfast Show attracted its biggest ever audience of 9.8 million a week on average, up nearly 600,000 year on year, according to today’s official Rajar figures.
Company: Gitam BBDO, Tel-Aviv, Israel
Client: Israeli Rett Foundation
Executive Creative Director: Danny Yakobowitch
Creative Director: Moshe Saikevich
Creative Planning Director: Ran Allon
Copywriter: Saar Ben Yoav
Art Director: Evgeni Zlatopolsky
V.P. Client Services: Elika Merhavi
Account Supervisor: Asaf Vishkin
Account Manager: Sara Avraham
Executive Digital Manager: Guy Poreh
Digital Client Manager: Amit Gurevich
Digital Project Manager: Amichay Katan
Planning Manager: Lili Aharon
Digital Studio Manager: Karin Mazor
“Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe”
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser’s Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona
“More than one world to know. Afs International educational experience.”
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Patricio Elfi, Juan Pablo Carrizo
Art Director: Juan Ignacio Peirano
Copywriter: Guido Freiberg
Illustrator: Martín Orza
(TrendHunter.com) Entitled ‘Freeze’, the Hsi-An Chu 2013 collection boasts sculptural silhouettes and architectural design elements. Taking inspiration from winter’s frost, the London University of…
News International has announced that its paywall for The Sun website will launch on 1 August and that access will cost £2 per week.
SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its global media planning and buying account.
118 118, the directory enquiries business, is looking for a UK creative shop.
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.
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