Advertising Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Art Director: Jaakko Kastari
Copywriter: Jani Tynnilä
Account Director: Jarno Lindblom
Project Managers: Inka Karvonen, Päivi Lång
Production company: Grillifilms
Director: Mikko Lehtinen
Producer: Petteri Lehtinen
DOP: Kjell Lagerroos
Editor: Anders Meinander
Sound Designer: Sakari Salli
Colorist: Marko Terävä
Advertising Agency: Doubleyou, Spain
Creative Director: Jesús Revuelta
Senior Copywriter: Ximo Villalba
Designer: Marta Torredeflot
Account Director: Nuria Andrés
Account Executive: Bea Reboll
AV Producer: Irene Choclán
Digital Production: DoubleYou
AV Production Company: NonamePro
Events: SMM
Advertising Agency: LBi, Edinburgh, UK
Creative Directors: Gemma Butler, Gav Gordon-Rogers
Art Directors: Emil Rydberg, Alex Woodcock
Copywriter: Joanne Oatts
Director: Joanna Susskind
Producer: Nikki Godley
DOP: Simon Vickery
Graphics: Pete Fullerton
Music: Stu Brown
Talent: Romina Vessella, Eliecer Reyes
Published: April 2013
Advertising Agency: Tabasco, Kiev, Ukraine
Creative Director: Alexander Smirnov
Art Director: Svetlana Gorovenko
Copywriter: Oleg Zavgorodnyy
Production Company: Toy Pictures
Executive Producer: Dmitriy Sukhanov
Producer: Sveta Nikitova
1st Ad: Denis Shvets
Director: Bruce Parramore
Lighting: Andrew Barsukov
D.O.P: Sergey Mikhalchuk
Cameraman: Alex Kapustin
Editor: Yuriy Reznichenko
Editing Company: Coffee Post
Sound Design / Arrangement: Propeller
Art Director: Vlad Ryzikov
SFX-master: Jim
Stylist: Alesya Yutina
Make-up artist: Mariya Pilunskaya
Post Production: Coffee Post
Animation: Coffee Post
Aired: April 2013
Advertising Agency: Goodby, Silverstein & Partners, USA
Executive Creative Director: Jeff Goodby
Creative Directors: Nick Klinkert, Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Managers: Janice McManemy, Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
Advertising School: Miami Ad School Berlin / Miami Ad School Miami, USA
Art Director: Eszter Kazinczy
Copywriter: Matteo Capaldi
Published: March 2013
Advertising School: Miami Ad School Berlin / Miami Ad School Miami, USA
Art Director: Eszter Kazinczy
Copywriter: Matteo Capaldi
Published: March 2013
We needed to launch a new beer in Spain. The insight of the idea came from the name of the beer, that was ironically put in honor of Senator Volstead, who once prohibited the consumption of alcohol. The idea was to go back to that time and hide the beer as they used to in the 20´s, that way making it taste like something prohibited and make people curious about taste it. To promote and to sell the beer we made a special event to find the beer hidden in a books cabinet and a website where that was also hidden. At first sight it seemed to be just an online toy store, full of teddy bears, but with some clues you could find out that resizing the page the real website of the beer would be revealed. After purchase, the delivery was also hidden in a teddy bears box.
Web: http://senadorvolstead.com
Advertising Agency: Cheil Worldwide, Madrid, Spain
Chief Operating Officer: Javier Taboada
Executive Creative Director: Manuel Montes
Creative Director: Álvaro Rodríguez-Solano
Interactive Creative Director: Jorge Morales
Interactive Copywriter: Berta Sánchez
Interactive Art Directors: Jose Ramón Vilar, Jorge Negrotti
Web Programming: Is-Real.net
Post-Production: All Awards
Published: March 2012
Love him like you love yourself.
Advertising Agency: Leg, Paris, France
Creative Director: Gabriel Gaultier
Art Director: Sebastien Pierre
Copywriter: Olivier Camensuli
Photographer: Luke Stephenson
Published: April 2013
Love him like you love yourself.
Advertising Agency: Leg, Paris, France
Creative Director: Gabriel Gaultier
Art Director: Sebastien Pierre
Copywriter: Olivier Camensuli
Photographer: Luke Stephenson
Published: April 2013
Love him like you love yourself.
Advertising Agency: Leg, Paris, France
Creative Director: Gabriel Gaultier
Art Director: Sebastien Pierre
Copywriter: Olivier Camensuli
Photographer: Luke Stephenson
Published: April 2013
Love him like you love yourself.
Advertising Agency: Leg, Paris, France
Creative Director: Gabriel Gaultier
Art Director: Sebastien Pierre
Copywriter: Olivier Camensuli
Photographer: Luke Stephenson
Published: April 2013
Love him like you love yourself.
Advertising Agency: Leg, Paris, France
Creative Director: Gabriel Gaultier
Art Director: Sebastien Pierre
Copywriter: Olivier Camensuli
Photographer: Luke Stephenson
Published: April 2013
Awash in hits, but not in profits, a proud Hollywood studio has suddenly found itself in the cross hairs of an activist investor who wants to spin it off from Sony.
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(TrendHunter.com) Untied Visual Artists have created an art instillation using laser light. The art group is based in London; it creates works that embrace sculpture, architecture, live performance and installation….
Social influence is one of those touchy topics that can set me, or any number of other argumentative people, off. Why? Because high school and the need to be popular, like Trix, is for kids.
Or is that a faulty assumption? Do we ever really outrun the need to be popular? Think about it. Who doesn’t want to be liked? Who doesn’t want to be recognized for their gifts?
As you may know by now, Klout is a company that ranks one’s influence in social channels, and ties perks from its partners to one’s score, thereby providing the much needed game layer. For instance, I have a pretty good score right now, which means I can claim a newly introduced, and pretty awesome, perk.
Users with a Klout Score of 55 or higher, can gain access to the Admirals Club in one of 40 airports worldwide by going to www.aa.com/klout. You do not have to be an American Airlines passenger to be eligible for this Perk.
In my opinion, this American Airlines perk is a big step up in the value of Klout’s perks program, and thus in Klout itself. While I continue to think it is a poor practice to place too much emphasis on social influence, I feel like it’s easier to take the whole thing seriously when there are real world payoffs like this.
Footnote: I used to say a lot of good my social capital is doing me, since Safeway won’t take social capital at the checkout stand. Perhaps, the tide is turning and we can begin to bank (even in small ways) on the work we do in social channels. Thoughts?
The post Klout Score of 55 Or Higher? You’re An Admiral! appeared first on AdPulp.
To hype its inaugural Comedy Week, which begins Sunday night at 8 p.m. ET, YouTube turned to an ad agency known for generating its share of laughs: Goodby, Silverstein & Partners. The San Francisco-based shop's New York office whipped up a load of ads (many of them :15s) that have been airing in recent weeks starring the Comedy Week's actors and comedians. Check out a whole bunch of those spots below. (At the bottom is a longer promo with Arnold Schwartzenegger, which YouTube produced in-house, but we have to include because it's awkwardly hilarious.)
Goodby also designed a special YouTube masthead that will run all day Sunday to promote that night's kickoff. It shows a bathroom wall inside a comedy club. You can scroll around, click different doodles and find Easter eggs like Venn diagrams for classic jokes; a mounted moose head who doubts Comedy Week will be funny (he says things like "I have serious doubts about the funniness of this week" and "the humor is very subtle … and by subtle I mean unfunny"); and a phone number—(888) 303-3771—you can call for a good time (if you're not having one already).
The first two-hour live stream starts Sunday at 8 p.m. ET. New shows will air each night this week at midnight ET through Saturday. Guests will include Ben Stiller, Vince Vaughn, Seth Rogen, Comedy Central's Tim and Eric, Conan O'Brien, Rainn Wilson, Ricky Gervais and Sarah Silverman, and YouTube stars The Gregory Brothers, Rhett & Link and Ryan Higa.
Schwartzenegger spot produced in-house by YouTube:
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(TrendHunter.com) Giorgio Bonaguro and Eddie Figueroa, the Italian design duo behind the OWD wall desk, created this metal desk frame as a minimalist approach to a typical writing table.
The sleek and slim…
(TrendHunter.com) Whether you’re attending a backyard barbecue this weekend, work function or rave, these 59 ale-drinking accessories will spice up your party-going experience in a fun and functional way….
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
