Hasta La Creative!

Um vídeo sobre a épica batalha do ventríloquo contra seu próprio fantoche, que escapa progressivamente das cordinhas e acaba controlando aquele que o controlava. Sobre o verdadeiro mito de Narciso, que ao se afogar no rio transforma-se em vampiro, contaminando esta nossa sociedade e tornando ainda mais duvidosa esta nossa existência. Entenda por que o esquecimento é uma técnica ancestral de antecipar lembranças que ainda estão para acontecer. E como um desvio pós-hipster integra a identidade de Beccari, cuja dupla personalidade coincide com seu amigo imaginário Fiodóro que sempre lhe responde “olha bem pra minha cara e me diz o que tu acha”.

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Post originalmente publicado no Brainstorm #9
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It seems like we’ve been hearing about cuts at TBWA\Media Arts Lab (although relatively minor) pretty much every week this month but all tips up until now have proven to be fairly inaccurate . Now, though, we’ve received word from sources that TBWA’s Apple-focused, L.A.-based unit did let go of some staffers last week (the \MAL camp, like always, is keeping quiet). From what we’re hearing, approximately a dozen or so \MAL folks have been cut based on skill sets needed for the business at present.

On the flipside, though, Media Arts Lab, which also has office space in London, Tokyo, Shanghai, Seoul and Sydney, did make some creative hires in recent weeks including former B-Reel creative directors Hector Muelas and Ricardo Viramontes, who now serve as GCDs at the former agency.

New Career Opportunities Daily: The best jobs in media.

Rob from Wakefield Creative sent us this ad he helped Man+Hatchet create for UK-based clothing retailer Warehouse Fashion. The ad begins quite drearily with women clothed in winter garb under grey skies. Then the sun come out and something special happens.

The drab, dull winter clothing literally explodes off the women’s bodies and…no, they don’t end up racing through the streets in tiny thongs with their boobs bouncing up and down in cleavage-revealing bras. No. Not even close. The drab, dull winter clothing gives way to light, bright, airy summer fashions. Which,. when you think about it, is the exact feeling most people experience when the first warm day arrives in Spring. Well done.

That the electrifying opening — a dark, tight, frantic shot of Ken Cosgrove; a speeding carful of drunken, jowly old men; and a gun — was not even the strangest moment in last night’s “Mad Men” episode tells you just how bizarre it was.

In “The Crash,” drugs, sex and late 60s psycho-spiritual mumbo-jumbo dominate, and not just as historical decorations. These themes actually wend their way into the agency’s work. Time and place are out of whack and the characters are rambling, their lines both elusive and allusive, a lot of sound and fury signifying very little and certainly not a new ad campaign for Chevy.

Here’s the set-up: The new, lucrative car account is weighing heavy on the agency. Even as General Motors rejects the agency’s ideas, it’s supplying an onerous-sounding calendar — three years of monthly deadlines, strategy statements, copy testing and Byzantine approval processes. Cosgrove, the agency’s ambassador to Detroit, has a cane and a limp from the drunken joyride. Meanwhile, the creative leadership is stressed and sleep-deprived, with Don coughing like a howitzer into his handkerchief.

Continue reading at AdAge.com

Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.

Not sure if you’ve peeped this epic effort just yet, but in case you haven’t, Tim Nolan, former JWT New York creative director and current head of BBH Labs/interactive GCD at BBH New York, has spearheaded a book project called The ABCs of Contemporary Creatives. As mentioned, Nolan, along with partner/Droga5 creative Jen Lu, have unleashed an alphabetical guide of sorts to the creative industry, complete with visual accompaniments for each letter from a roster of designer/illustrators repped by New York-based talent management agency, Bernstein & Andriulli.

This is not a snapshot, mind you, but a tome (ok, maybe not Ten Commandments-esque). It’ll take a few minutes of your time at least to scroll down and not only check out forewords from the likes of BBH CCO John Patroulis, but an elemental A-Z breakdown of what defines contemporary creativity, at least in Nolan’s mind. Some folks on the Spy line (perhaps haters, if you will) call it “advertising douchebaggery,” but being from the outside looking in, we can totally appreciate the effort.

New Career Opportunities Daily: The best jobs in media.

Nada melhor para a publicidade do que o surgimento de um novo problema. Grandes ideias geralmente aparecem quando se tem algo para resolver.

Direção e álcool renderam uma infinidade de campanhas nas últimas décadas, muitas delas marcantes e premiadas. Agora é a vez da combinação direção e celular, com algumas iniciativas lançadas nos anos recentes, e que parece ser um dos focos sociais nessa temporada de festivais.

Essa simples, mas esperta, campanha impressa da Toyota faz um bom uso do sempre evitável QR Code. A mensagem de que dirigir e usar o celular ao mesmo tempo pode ser muito perigoso, é passada com o uso do próprio smartphone.

A criação é da Y&R de Lima, no Peru.

Post originalmente publicado no Brainstorm #9
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Amazon has selected Interpublic Group of Cos’ Initiative following a fast-paced global media agency review that began earlier this year.

WPP’s Mindshare handles the e-tail giant’s offline media work and sibling agency MEC supports digital media. Digital media was not part of the review, according to people familiar with the matter.

Consulting firm Accenture managed the review process.

Continue reading at AdAge.com

(TrendHunter.com) The Moschino Cheap and Chic Resort 2014 will want to make you spend all day outside. The gorgeous garments are evocative of a 70s flower child but the clean tailoring lends a freshness that keeps…