Yahoo unveils complete overhaul of Flickr

Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

Helen Weisinger to leave EDC group marketing role

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group’s individual agencies.

Honda Hybrid: The Same Amount of Fuel

“The same amount of fuel will take you farther.”

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Sigal Abudi
Art Director: Gilad Hirsch
Copywriter: Udi Avital

Volkswagen City Emergency Brake: Lion, Hotel, ATM, Prison

“For when you get distracted.”

Advertising Agency: adam&eveDDB, United Kingdom
Executive Creative Director: Jeremy Craigen
Art Director: Matt Gay
Copywriter: John Long
Head of Art: Daniel Moorey
Group Account Director: Jonathan Hill, Jason Lusty
Account Director: Josh Davoren
Photographer: Jason Hindley
Designer: Pete Mould

Esmaltec Appliances: Hands

“Slide your hand and see how does it feel without an Esmaltec Automatic Washing Machine”

Advertising Agency: Acesso Comunicação, Fortaleza, Brazil
Creative Director: Rodne Torres, Marcus Braga
Creative: Rodne Torres e André Freitas
Photographer: Falcão Jr.
Retouching: Alexandre Castro e Leandro Lopes
Account manager: Gustavo Rocha
Media: Luana Saraiva

Coca-Cola: Small World Machines

Pouco mais de 500 quilômetros separam as cidades de Lahore, no Paquistão, e Nova Delhi, na Índia. É uma distância pequena, se levarmos em conta a violência e constante estado de tensão que fazem parte do dia a dia destas duas nações, em conflito desde a época em que pertenciam ao Império Britânico. A Coca-Cola, então, resolveu mostrar que apesar das diferenças, os dois povos podem ter muito mais em comum do que pensam, utilizando a Small World Machines.

O projeto da Leo Burnett de Chicago e Sydney criou uma conexão entre indianos e paquistaneses por meio de uma tela touchscreen 3D para projetar um vídeo ao vivo, na tela de uma vending machine. Os participantes, cada um em seu país, foi incentivado a completar uma tarefa junto com a pessoa do outro lado, como desenhar corações e símbolos da paz.

O conceito é muito bonito para a venda de refrigerantes em shoppings, onde as máquinas foram instaladas, mas pouco faz para contribuir para o entendimento entre hindus e muçulmanos, especialmente aqueles que estão nas zonas de conflito e certamente não podem beber uma Coca.

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The Home Depot: Thank You

Advertising Agency: The Richards Group, Dallas, USA
Director: Jeff Bednarz
Executive Producer: John Gilliland, Jessica Berry
Sound: Scottie Richardson
Post production: Lucky Post
Editor: Logan Hefflefinger
Creatives: David Eastman, Todd Palisi, Seth Taylor
Agency Producer: Andy Younker
Graphics: Seth Olson
Color/Finish: Brian Buongiorno

Apple remains the world’s most valuable brand

Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite growth of just 1% in the past year.

Publinews Braille Edition: Lady Gaga, Chavez, Kim Jong, Kim Jong-un, Messi, Pope Francisco

Advertising Agency: el Taier/ Tribu DDB, Guatemala
Creative Director: Jorge Solórzano
Art Directors: Maido Roca, Victor Pardo
Copywriter: Jorge Solórzano

Discovery Home and Health signs sponsorship deal with Bepanthen

Discovery Network UK’s Home and Health channel has signed a deal with Bepanthen nappy care brand to sponsor all baby and parenting programming aired on the channel over 10 months, beginning May 23.

Lesson Never Learned: Jack Link’s Once Again Sullies Up to Sasquatch

It’s been almost a year since we last covered Jack Link’s and their Sasquatch antihero, but everyone’s favorite ugly creature is back to sell some beef jerky and beat up anyone who messes with him (it). Minneapolis-based agency Carmichael Lynch has produced three new spots for the campaign, all of which were once again directed by Rocky Morton.

In the above commercial – “All Dolled Up” – three fools try to get their kicks by putting makeup on Sasquatch. He responds by flipping their car and possibly killing them, because, well,  Sasquatch doesn’t wear lipstick. The ads tap into the creature’s vaguely redneck brand appeal with foggy rural settings and the fact that the product is beef jerky. If I learned anything here, it’s to avoid Jack Link’s beef jerky, because eating it will lead to serious personal injury and an upset Sasquatch. Two more clips and the credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

M&S long-serving marketing chief Steven Sharp to retire

Steven Sharp, Marks & Spencer’s long-serving marketing chief, is set to retire from the business and replaced by Patrick Bousquet-Chavanne, the former Estée Lauder group president.

Alserkal Avenue & Al Manzil School: Conversations

Children with special needs struggle to communicate. The children at the Al Manzil School for special needs were trying to reach out to the world through art. Conversations, a unique exhibition of their paintings GAVE THEM A PLATFORM TO ESTABLISH A DIALOGUE WITH THE WORLD while giving an opportunity to the world to COMMUNICATE BACK. A simple device enabled people to listen to what the child had to say, and then record their response, thus completing the conversation. An integrated communication approach using different mediums raised awareness. The facebook app allowed the Conversations to continue well beyond the event. As a result, the event garnered over 3000 patrons and helped raise over 225,000 dirhams. But since our task was more than just achieve numbers, the real reward came in the form of joy and happiness the children felt when they heard those priceless words of encouragement. Conversations is now a permanent platform that will continue to showcase the artistic talents of these children, making them feel EXCEPTIONAL rather than an exception.

Advertising Agency: DDB, Dubai, UAE
Creative Directors: Makarand Patil, Kartik Aiyar, Zahir Mirza
Art Directors: Makarand Patil, Kapil Mayekar
Copywriters: Kartik Aiyar, Katrina Petrenko, Zahir Mirza
Illustrator: Kapil Mayekar
Photographer: Jithesh Narayanan
Additional credits: DejaVu Studioz
Sound / Music: MangoJam Dubai

Asurín: Breathe fresh air

“Breathe fresh air. Asurín bags with easy close. The bag closes, the smell goes away.”

Advertising Agency: FWK, Argentina
Creative Director: Christian Oneto Gaona
Art Director: Matías Fernandez
Copywriter: Matías Abbondio
Photographer: Matías Posti

Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK’s Home and Health channel for 10 months from Thursday.

Striking Face Paint Photography – This Stunning Portrait Photography Series is Elegant (GALLERY)

(TrendHunter.com) Photographer and digital artist Brian Huynh has a female-focused portrait photography series called ‘Capstone Beauty.’ The make-up in these elegant femme-fatale photographs ranges from…

Sculptural Etherealism Catalogs – The Chow Ka Wa Key Graduate Collection is Uniquely Avant-Garde (GALLERY)

(TrendHunter.com) Sculptural silhouettes and tactile material combinations take center stage in the works of Chinese fashion designer Chow Ka Wa Key. Inspired by the free-flowing impressionism art works of famed…

Contemporary Zen Couture – The Bona Kim Graduate Collection is a Modern Take on Oriental Culture (GALLERY)

(TrendHunter.com) The Bona Kim Graduate collection is a contemporary translation of its Oriental design inspiration. Paying homage to the ancient practices that are associated with a traditional Japanese tea ceremony,…

Utilitarian Sci-Fi Streetwear – The Domenico Cioffi Autumn/Winter 2013 Collection is Tron-Inspired (GALLERY)

(TrendHunter.com) Inspired by the industrial architecture of New York city and the visionary 2010 film, Tron Legacy, Italian fashion designer Domenico Cioffi creates futuristic and forward thinking fashions designed…

Bangalore Traffic Police: Girlfriend, Boss

“Keep your thoughts off the road.”

Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sraman Majumdar
Photography: Koppula Photography
Illustrators: Jhona, Anil, Siva
3D: Zoetropeican
Retoucher: Image Rom studio, Irfan
Account Management: Simi, Ramanan, Sandeep, Varun
Production: Vinayan
Additional Credits: Nidhin, Ramji, Ayelin, Leo, Raghu