Volkswagen: Rabbit Motel

Obstacle don’t warn you to stop and rest.
Volkswagen Fatique Detection System.

Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director: Cristina Rodriguez
Copywriter: Guillermo Santaisabel
Illustrator: Salamágica
Business Director: Gorka Lozano
Account Director: Javier Villalba
Published: April 2013

Volkswagen Golf: Photobomb Restaurant

Volkswagen Golf with rear view camera.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director / Copywriter: Cristina Rodriguez
Photographer: Alberto Escudero
Business Director: Gorka Lozano
Account Director: Javier Villalba
Published: April 2013

Volkswagen Golf: Photobomb Monument

Volkswagen Golf with rear view camera.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director / Copywriter: Cristina Rodriguez
Photographer: Alberto Escudero
Business Director: Gorka Lozano
Account Director: Javier Villalba
Published: April 2013

Volkswagen Golf: Photobomb Bar

Volkswagen Golf with rear view camera.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director / Copywriter: Cristina Rodriguez
Photographer: Alberto Escudero
Business Director: Gorka Lozano
Account Director: Javier Villalba
Published: April 2013

Volkswagen Touran: Snow White

New Volkswagen Touran with specific safety pack for children.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Directors: Alba Ciércoles, Elisabet Capdevila
Copywriter: Andres Travi
Illustrator: Ignasi Font
Business Director: Gorka Lozano
Account Director: Javier Villalba
Account Supervisor: Ester Vall
Published: April 2013

Volkswagen Touran: Little Red Riding Hood

New Volkswagen Touran with specific safety pack for children.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Directors: Alba Ciércoles, Elisabet Capdevila
Copywriter: Andres Travi
Illustrator: Ignasi Font
Business Director: Gorka Lozano
Account Director: Javier Villalba
Account Supervisor: Ester Vall
Published: April 2013

Volkswagen Touran: The Three Little Pigs

New Volkswagen Touran with specific safety pack for children.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Directors: Alba Ciércoles, Elisabet Capdevila
Copywriter: Andres Travi
Illustrator: Ignasi Font
Business Director: Gorka Lozano
Account Director: Javier Villalba
Account Supervisor: Ester Vall
Published: April 2013

BMW Studies China To Forecast Consumer Trends


BMW is studying ways to meet the fast-changing demands of its customers in China to better serve the world’s largest auto market and to determine whether trends there — such as teledining and a heavy reliance on voice messaging — will expand globally.

“Young Chinese consumers have very different behaviors from Europeans and we are here to learn and to find a way to properly fulfill their expectations,” said Alexis Trolin, head of the BMW Group ConnectedDrive Lab in Shanghai.

Meeting those needs is crucial to BMW, which is counting on strong demand in China to offset weak sales in Europe. In the first three months of the year, BMW sales in China rose 7% to 80,570 units. To maintain momentum in China, BMW is counting on people such as Mr. Trolin, a 43-year-old Stockholm native who helped open the China unit of ConnectedDrive in 2011.

Continue reading at AdAge.com

Here’s Your Weekly Video Miscellany

Laaaaaaaaa la la la la la la la la laaaaaaaaa. Springeth has arrived, eth! Huzzah and good day. Haroo and hoo-ray. Cha, chuh cha, chuh cha. That was me singing from the mountain tops, expressing the glory of this day. Unless you’re at one of those unfortunate Minneapolis agencies where snow is the main thing that’s happening. Seriously, someone send them some Diageo products. And the good stuff, none of that rail crap. Since they’re stuck inside today, we’ve done our best to keep spirits high with the week’s best videos. Hope you’ll agree! Let’s go.

5. The world of Russia is foreign to many, a land known most for its inability to pick a good government and generally being grumpy, shows us its softer side with this collection of dash-cam goodness. Dash-cams, for the uninitiated, are dashboard mounted video cameras that Russians just love to run all the time like they’re on Cops. Natch, some good things get picked up, and while usually we find epic crashes here we get something fresh – random acts of kindness. At “301+” this video is probably getting blown up right now. Expect to see this one on the Today Show.

4. Jimmy Fallon + Zach Gali…gal iii…fa…nock.us. Anyway they’re really just having a good time in this one and then BAM, Olive Garden gets a shout out. A puny 3,100 have enjoyed this one, but Olive Garden kids better get on this one. I have nipples, Greg, could you milk me? Yes, yes I could.

continued…

New Career Opportunities Daily: The best jobs in media.

Fubiz Awards 2013 – Movie

Jusqu’à la fin des votes pour les Fubiz Awards 2013 le 14 mai 2013 minuit, nous vous proposons de mettre en avant les nominés de chacune des 8 catégories présentées. Découvrez ci-dessous les 8 différents nominés de la catégorie Movie en images et en détails dans la suite de l’article.



Water Light Graffiti

Turntable Rider

The Pleasure Of

Solipsist

Legend – A Journey Through Iceland

Holi Slow Motion

Give

Division

water1 - copie
Turntable Rider1 - copie
The pleasure of6 - copie
Solipsist6 - copie
iceland4 - copie
holi4 - copie
Give
Division Paper6 - copie
movie

Robinsons gets emotional about family with ‘Pals’ ad

Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.

TalkSport launches first internationally targeted instream ads

TalkSport is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertisising to its international listeners, in what it claims to be a technological first.

Bombay Sapphire launches online film contest

Bombay Sapphire has launched its second Imagination film competition by signing the actor Adrien Brody as a judge for the contest.

Healey Takes Over as GM at Organic Detroit

With eight-year agency vet Joe DiMeglio getting bumped up to EVP/chief client officer two months ago, Omnicom-owned agency Organic has looked within and found his successor in Katie Healey, who has spent the last two years as SVP/group account director at Team Detroit. Healey, who now takes over as SVP/general manager of Organic’s Detroit office, will oversee its Motor City-based accounts including Volkswagen, Kimberly-Clark and Hilton.

This move marks Healey’s second tour of duty at Organic, where she last served as something called “engagement manager” (or group director in layman’s speak). During her career, Healey has also served on the account side at the likes of Digitas Detroit and Campbell-Ewald.

New Career Opportunities Daily: The best jobs in media.

Wrigley promotes ‘Willy Wonka-style’ sweets with outdoor ads

Wrigley is rolling out a major outdoor campaign supporting the launch of its Willy Wonka-style Starburst Flavour Morphs, which change flavour when chewed.

WAYN to offer sports content through CONTENTed deal

WAYN (Where Are You Now?), the travel and lifestyle social network, has created a talent deal with CONTENTed digital media to carry sports and entertainment programming across its network.

O Império Contra-Ataca: Say No to May the 4th

Um comercial patrocinado pelo imperador Palpatine está rolando na internet, com o objetivo de acabar com as comemorações em torno do 4 de maio, também conhecido como Star Wars Day. O vídeo Star Wars Day Attack Ad: Say No to May the 4th revela a face real da Aliança Rebelde, mostrando que para todo fato existe também um lado negro da força. Por exemplo: é fato que os rebeldes e Jedis estão tentando restaurar a liberdade da galáxia, mas na verdade eles são traidores do Império – assim como qualquer um que os apóie.

Jedis usam a força para controlar a mente das pessoas, levitar armas perigosas e assombrar os vivos depois de mortos. Pessoas que se vestirem como Jedis estão transgredindo a lei do Império e serão punidos, assim como aqueles que celebram uma data tão imoral e perigosa.

Assim, o Império convida todos a dizerem não ao May the 4th, não compartilharem nada relacionado com a data amanhã e nem participar de nenhum tipo de celebração.

Tudo isso para lembrar que amanhã é um dia importante para os fãs de Star Wars de uma maneira original e muito divertida. No mais, tenho só mais uma coisa a acrescentar:

May the 4th be with you.

may1may2may3

Brainstorm9Post originalmente publicado no Brainstorm #9
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The five key trends driving future wine retailing have digital at heart

Global wine-drinking habits will continue to shift from pubs and restaurants to drinking at home, according to a comprehensive study by specialist research outfit Wine Intelligence.

32 Optical Illusion Artworks – From Mystical Creature Illusions to llusory 3D Artwork (TOPLIST)

(TrendHunter.com) Looking at art that has the ability to twist your mind and your senses is one of the simple joys of being a human; these optical illusion artworks are skillfully created to make you question your…

LinkedIn shares drop after it issues low revenue forecast

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