BMW is studying ways to meet the fast-changing demands of its customers in China to better serve the world’s largest auto market and to determine whether trends there — such as teledining and a heavy reliance on voice messaging — will expand globally.
“Young Chinese consumers have very different behaviors from Europeans and we are here to learn and to find a way to properly fulfill their expectations,” said Alexis Trolin, head of the BMW Group ConnectedDrive Lab in Shanghai.
Meeting those needs is crucial to BMW, which is counting on strong demand in China to offset weak sales in Europe. In the first three months of the year, BMW sales in China rose 7% to 80,570 units. To maintain momentum in China, BMW is counting on people such as Mr. Trolin, a 43-year-old Stockholm native who helped open the China unit of ConnectedDrive in 2011.
Laaaaaaaaa la la la la la la la la laaaaaaaaa. Springeth has arrived, eth! Huzzah and good day. Haroo and hoo-ray. Cha, chuh cha, chuh cha. That was me singing from the mountain tops, expressing the glory of this day. Unless you’re at one of those unfortunate Minneapolis agencies where snow is the main thing that’s happening. Seriously, someone send them some Diageo products. And the good stuff, none of that rail crap. Since they’re stuck inside today, we’ve done our best to keep spirits high with the week’s best videos. Hope you’ll agree! Let’s go.
5. The world of Russia is foreign to many, a land known most for its inability to pick a good government and generally being grumpy, shows us its softer side with this collection of dash-cam goodness. Dash-cams, for the uninitiated, are dashboard mounted video cameras that Russians just love to run all the time like they’re on Cops. Natch, some good things get picked up, and while usually we find epic crashes here we get something fresh – random acts of kindness. At “301+” this video is probably getting blown up right now. Expect to see this one on the Today Show.
4. Jimmy Fallon + Zach Gali…gal iii…fa…nock.us. Anyway they’re really just having a good time in this one and then BAM, Olive Garden gets a shout out. A puny 3,100 have enjoyed this one, but Olive Garden kids better get on this one. I have nipples, Greg, could you milk me? Yes, yes I could.
Jusqu’à la fin des votes pour les Fubiz Awards 2013 le 14 mai 2013 minuit, nous vous proposons de mettre en avant les nominés de chacune des 8 catégories présentées. Découvrez ci-dessous les 8 différents nominés de la catégorie Movie en images et en détails dans la suite de l’article.
Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.
TalkSport is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertisising to its international listeners, in what it claims to be a technological first.
With eight-year agency vet Joe DiMegliogetting bumped up to EVP/chief client officer two months ago, Omnicom-owned agency Organic has looked within and found his successor in Katie Healey, who has spent the last two years as SVP/group account director at Team Detroit. Healey, who now takes over as SVP/general manager of Organic’s Detroit office, will oversee its Motor City-based accounts including Volkswagen, Kimberly-Clark and Hilton.
This move marks Healey’s second tour of duty at Organic, where she last served as something called “engagement manager” (or group director in layman’s speak). During her career, Healey has also served on the account side at the likes of Digitas Detroit and Campbell-Ewald.
Wrigley is rolling out a major outdoor campaign supporting the launch of its Willy Wonka-style Starburst Flavour Morphs, which change flavour when chewed.
WAYN (Where Are You Now?), the travel and lifestyle social network, has created a talent deal with CONTENTed digital media to carry sports and entertainment programming across its network.
Um comercial patrocinado pelo imperador Palpatine está rolando na internet, com o objetivo de acabar com as comemorações em torno do 4 de maio, também conhecido como Star Wars Day. O vídeo Star Wars Day Attack Ad: Say No to May the 4th revela a face real da Aliança Rebelde, mostrando que para todo fato existe também um lado negro da força. Por exemplo: é fato que os rebeldes e Jedis estão tentando restaurar a liberdade da galáxia, mas na verdade eles são traidores do Império – assim como qualquer um que os apóie.
Jedis usam a força para controlar a mente das pessoas, levitar armas perigosas e assombrar os vivos depois de mortos. Pessoas que se vestirem como Jedis estão transgredindo a lei do Império e serão punidos, assim como aqueles que celebram uma data tão imoral e perigosa.
Assim, o Império convida todos a dizerem não ao May the 4th, não compartilharem nada relacionado com a data amanhã e nem participar de nenhum tipo de celebração.
Tudo isso para lembrar que amanhã é um dia importante para os fãs de Star Wars de uma maneira original e muito divertida. No mais, tenho só mais uma coisa a acrescentar:
Global wine-drinking habits will continue to shift from pubs and restaurants to drinking at home, according to a comprehensive study by specialist research outfit Wine Intelligence.
(TrendHunter.com) Looking at art that has the ability to twist your mind and your senses is one of the simple joys of being a human; these optical illusion artworks are skillfully created to make you question your…
LinkedIn shares dropped as low as $177 (£114) yesterday in after-hours trading, a fall of 12%, after the professional social networking service forecast significantly weaker revenues for the second quarter than Wall Street expected.
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