Advertising Agency: Barton F. Graf 9000, USA
?Illustrator: Dan Craig
Photographer: Jamie Chung
Typographer: Jordan Metcalf
Retoucher: Box Graphics
Record / Mix: Heard City
Media: MediaWorx
Advertising Agency: Barton F. Graf 9000, USA
?Illustrator: Dan Craig
Photographer: Jamie Chung
Typographer: Jordan Metcalf
Retoucher: Box Graphics
Record / Mix: Heard City
Media: MediaWorx
Advertising Agency: Barton F. Graf 9000, USA
?Illustrator: Dan Craig
Photographer: Jamie Chung
Typographer: Jordan Metcalf
Retoucher: Box Graphics
Record / Mix: Heard City
Media: MediaWorx
Advertising Agency: Barton F. Graf 9000, USA
?Illustrator: Dan Craig
Photographer: Jamie Chung
Typographer: Jordan Metcalf
Retoucher: Box Graphics
Record / Mix: Heard City
Media: MediaWorx
Advertising Agency: Barton F. Graf 9000, USA
?Illustrator: Dan Craig
Photographer: Jamie Chung
Typographer: Jordan Metcalf
Retoucher: Box Graphics
Record / Mix: Heard City
Media: MediaWorx
Advertising Agency: Barton F. Graf 9000, USA
?Illustrator: Dan Craig
Photographer: Jamie Chung
Typographer: Jordan Metcalf
Retoucher: Box Graphics
Record / Mix: Heard City
Media: MediaWorx
Advertising Agency: Barton F. Graf 9000, USA
?Illustrator: Dan Craig
Photographer: Jamie Chung
Typographer: Jordan Metcalf
Retoucher: Box Graphics
Record / Mix: Heard City
Media: MediaWorx
Advertising Agency: Barton F. Graf 9000, USA
?Illustrator: Dan Craig
Photographer: Jamie Chung
Typographer: Jordan Metcalf
Retoucher: Box Graphics
Record / Mix: Heard City
Media: MediaWorx
(TrendHunter.com) For fans of strange and fashionable accoutrements, the Laser Cat Leggings are right up their alley. A very strange and unsettling alley, that is. These tights feature a cat design, except the cats…
Provavelmente já aconteceu de você assistir a um filme e, mais ou menos na mesma época – talvez com um intervalo pequeno -, a mesma história, praticamente os mesmos personagens e quase que o mesmo poster aparecer novamente. Só que com outro nome. Chacrinha dizia que “na televisão, nada se cria, tudo se copia”. O projeto Twin Movies mostra que, no cinema, também é assim – apesar de a gente saber que essas “coincidências” ocorrem o tempo inteiro, não só na televisão e no cinema, mas em qualquer lugar onde a reciclagem de ideias possa alcançar.
Basta olhar para trás para ver que isso tem sido feito desde onde a lembrança alcança… Águia de Fogo e Trovão Azul, Supermáquina e Automan… até chegarmos nos dias de hoje, com The Following e Hannibal, por exemplo, com praticamente a mesma temática.
O álbum criado há duas semanas no Imgur pelo usuário CircadianHour já ultrapassou as 700 mil visualizacões. Aqui, uma seleção de filmes gêmeos (separados ou não no nascimento):
Post originalmente publicado no Brainstorm #9
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Though the graveyard of journalism is littered with popular science magazines, a new one, Nautilus, emerges with the goal of being “a New Yorker version of Scientific American.”
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You remember her, right? The woman who gave birth to you, changed your crap-encrusted diapers, held your hand while you learned to walk, fawned all over you during your first school play, told you you were awesome in that ski race even though you crashed and burned, bolstered your spirits when life’s bullshit got you down, constantly asks you what the hell facebook is. Yea, you’re mother.
Well don’t forget it’s Mother’s Day this Sunday. Here to help is a video from Google that touts how Google Plus and YouTube can help you you spend the day with mom…without even having to spend it with her. Yea, that’s right. Just send her a few videos, maybe some pictures, hop on a Hangout with her and your job is done. Personalization in the digital age. Gotta love it.
For many Asics is synonymous with running. But now, the brand is hoping to stake a claim in the booming training category.
On Thursday, Asics will introduce its training line with a 60-second spot titled, “What’s Next?” The ad, created by agency Vitro, showcases a dozen elite athletes who pull up, push up, lift weights and sprint while carrying heavy objects or dragging parachutes. It will be accompanied by print and digital marketing, as well as in-market promotions, and is meant to introduce the idea that Asics is about more than just running.
Until now, the brand has been a bit player in the training space, controlling less than 1% of the $1.7 billion category, according to Matt Powell, an analyst with SportsOneSource. The training line includes six footwear styles and two apparel collections. Each style of footwear is intended for a different type of activity, such as short interval workouts, dance, barefoot training and variable training, like Crossfit.
What car would Mr. Spock drive? If he’s not teleporting somewhere, he’d probably be driving an Audi. That’s the message of Audi of America’s latest spot.
The two-and-a-half minute mini-movie stars Leonard Nimoy, who first played Star Trek’s Mr. Spock in 1966, and Zachary Quinto, who started playing the half-Vulcan in the 2009 movie update to the series. It’s a pretty good fit with Audi’s “Design and Technology” branding. Also a good fit for Mr. Quinto, who is set to star in the next installment of the series, “Star Trek: Into Darkness,” opening in theaters later this month.
Wait for the punchline. It’s good:
L’association espagnole ANAR luttant contre les violences faites aux enfants et l’agence Grey, ont imaginé un panneau publicitaire diffusant un message différent aux adultes et aux enfants en même temps. Sur cette photo d’un enfant, les traces de violences ne sont visibles qu’à des personnes d’une taille d’1m35 et moins.
A&E Networks will run its upcoming “Bonnie & Clyde” miniseries simultaneously on Lifetime, History and A&E later this year, the company plans to announce Wednesday at its upfront presentation in New York.
The unusual simulcast, which will be pitched to viewers as a “House Party,” will allow A&E Networks to combine female-skewing Lifetime viewers with male-skewing History and A&E’s broader adult audience — all the better, the thinking goes, to offer ad buyers larger reach at one time.
It is the first such attempt by the company but is likely to be repeated if it works.
The Final Four semifinals of the men’s college basketball tournament will run on TBS instead of CBS in 2014 and 2015, the networks said today.
CBS will continue to show the NCAA March Madness championship game in 2014 and 2015, according to a joint statement from the networks. They will take turns carrying the Final Four plus the final starting in 2016.
The basic plan was first spelled out in 2010, when CBS and TBS signed a 14-year agreement to share “March Madness” games and said the Final Four and championship game would alternate networks starting in 2016. Today’s announcement accelerates the Final Four’s arrival on cable.
Shoppie.sk is an slovak electronics eshop. It wanted to create a sales promotion and motivate people to change their old electronics for new one. Since shoppie.sk considers appliances as living beings in their brand communication, we decided, that we have to reward each old appliance for his duties. We created a microsite where people could register their old appliances, get a voucher for new one. Every week we chose a winner and rewarded his appliance with and awesome experience. In a month we gained 1 milion unique users in Facebook viral reach (videos and campaign posts), 100,000 website visits and 7400 old appliances with their stories.
Advertising Agency: TRIAD Advertising, Bratislava, Slovakia
Creative Director: Jaroslav Zacko
Art Directors: Tomas Abel, Viktor Karvai
Copywriters: Martin Woska, Vlado Kurek
Production: Hitchikers Production, Playground 13
Director: Dano Dekan
Published: October 2012
Um telefone rosa no centro de Londres chamou a atenção de desavisados transeuntes. Era uma ação da marca de cosméticos Benefit.
Quem tivesse a curiosidade de atender, se via, de repente, em um palco, participando um karaokê com plateia, banda ao vivo e a música “I Wanna Dance With Somebody”. Uma pegadinha simpática, mas que deve ter deixado as mais tímidas apavoradas.
A marca promete levar o orelhão para outras cidades. Criação da agência Inkling.
Post originalmente publicado no Brainstorm #9
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We’ve received word straight from Campbell Mithun itself, which tells us, “As one of many marketing partners affected by the recent sale and restructuring of SuperValu, we subsequently eliminated fewer than ten positions across all levels in our media department last week.” Folks on the Spy line are adding that a few senior members in the Minneapolis-based agency’s media department were affected by the cuts, which happened approximately a week ago. As noted, CM’s staff reduction was directly due to SuperValu recently unloading 877 of its grocery stores including Albertson’s, Jewel-Osco and Acme to AB Acquisition LLC for $100 million and the assumption of $3.2 billion in the former’s debt. In turn,, the grocery/retail brand eliminated 1,100 positions nationwide.
Campbell Mithun has been serving as media agency of record for SuperValu for five years and will continue to work on media efforts for the corporation’s discount supermarket chain, Save-A-Lot, which spans well over 1,000 stores in the U.S. (SuperValu has worked with the likes of Publicis Kaplan Thaler on the creative end).
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