(TrendHunter.com) While several spring fashion shoots are centered on bright colors and floral accents, the Numéro France May 2013 editorial decided to focus more on a dark and edgy theme, showcasing model Catherine…
The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mum’s who are left to grieve each Mother’s Day.
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Senior Art Director: Peter Becker
Senior Art Director: Richard Lovell
Art Director: Jackson Harper
Copywriter: Shannon Crowe
General Manager: Randal Glennon
Account Director: Jodi Gubana
Typography: Brigitte Charron
Illustrator: Kelly Thompson
(TrendHunter.com) When many people replenish their supply of produce, they end up piling fresh pieces on top of older ones in the fruit bowl. Unlike countertop containers, the Newton Fruit Holder does not make it…
Mercedes-Benz is preparing to review its European media business, currently held by Group M agencies.
The start-up created by the former MCBD and Dare trio Helen Calcraft, Danny Brooke-Taylor and Andy Nairn will be called Lucky Generals.
Paul Frampton is to become the chief executive of Havas Media UK and Pedro Avery the chief executive of Arena Media, as part of an ongoing restructure at Havas Media Group, according to sources.
Ferrero, the Italian chocolate company, has called an international review of its media planning and buying business, putting the UK incumbent, MEC, on alert.
Slendertone, the muscle-toning brand, is talking to ad agencies about an international brief.
Omnicom has reported the strongest organic revenue growth of the major holding groups in the first three months of 2013, while Havas was the only one whose revenue declined.
UTV Media has appointed Adam Mills, the former managing director of Admedia, as the sales director of talkSPORT, following the departure of Adam Bullock earlier this year.
Jeremy Darroch, the chief executive of BSkyB, has paid tribute to Nick Milligan, the managing director of Sky Media who died last weekend.
Shell is seeking an agency to handle global CRM.
UK adspend topped £17 billion last year for the first time since the start of the downturn, according to the Advertising Association and Warc’s quarterly Expenditure Report.
(TrendHunter.com) Jeff Tse, a photographer based in New York City, is inspired by the beautiful cherry blossom season for his latest beauty photoshoot. Shot in studio against a soft grey backdrop, Jeff Tse uses…
Troy Young, 45, will be the company’s first president of digital media operations, responsible for all aspects of its 26 online properties.
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(TrendHunter.com) The day is fast approaching and some of you out there are undoubtedly going to be putting off getting mom a gift, which makes these last minute Mother’s Day gifts just the ticket to help…
(TrendHunter.com) Although the C1 Credenza drawer unit has a sleek, modern silhouette, the prominent use of grainy wood and the thin layer of metal gives it a classic, industrial aesthetic. Appealing to at least two…
Lord knows I’ve had things to say about awards shows and their questionable judging, but this time I truly believe The One Show got it right.
Congratulations to McCann in Melbourne for their effort on behalf of safety on Metro Trains called Dumb Ways To Die. It was awarded Best Of Show at The One Show awards, held earlier this evening.
It’s been six months and I still can’t get this song out of my head. Nor do I want to. This is one of those “Damn, I wish I did that” campaigns, and I rarely say that these days.
Previously: Dumb Ways To Die Was Born Out of Simplicity
The post “Dumb Ways To Die” Lives On As Best Of Show At The One Show appeared first on AdPulp.
Last week over beers in downtown Portland, I asked Sharon Krinsky if Bob Hoffman has a type A personality. She said yes. I’ll have to take her word for it, given that the two worked together for 20 years at Hoffman/Lewis in San Francisco.
There is also the evidence to consider. Starting and running a successful San Francisco advertising agency isn’t for the faint of heart. Deciding to rip the business a new one as The Ad Contrarian is another sign — only people with missionary zeal take on this sort of challenge.
So, am I surprised that one month after leaving the agency with his name on the door, Bob has a new gig? Not really. Nor am I surprised by the ambitious nature of the new undertaking, or that the new entity’s first move is to kick some hard core facts (see video below).
Type A Group, with Krinsky and Hoffman at the helm, is up and running with three primary goals in mind: 1) Consulting to independent agencies; 2) Turnaround Marketing; and 3) Marketing to the Fifty Plus segment of the American population.
“To be honest here, I have no idea whether this thing is going to go anywhere or not, but it’s a good time to do things I’m really interested in,” says Bob. Which is proof that you can be humble and be driven to achieve great things. The two things actually go together rather nicely, in my experience.
Personally, I wish Bob and Sharon all the best with this new venture, and I will be interested to see if one of the three disciplines emerges as a clear winner, or if the new consultancy fires on all three cylinders.
The post Bob Hoffman Is Back For More! appeared first on AdPulp.
Dormir mal geralmente é sinônimo de mau-humor. A Carmichael Lynch escolheu um urso para servir de metáfora para o que acontece com uma mãe que não consegue dormir direito, neste filme para a marca de colchões Tempur-Pedic. A identificação com esta fera que existe em todos nós é imediata.
Durante dias (ou noites mal dormidas), o urso assusta todos à sua volta, inclusive as meninas que narram a história. O negócio fica tão ruim que até o cachorro da família percebe que há algo errado – afinal, segundo o slogan, a gente é um reflexo de como dormimos. No final, até que ficou fofo, apesar de óbvio.
Post originalmente publicado no Brainstorm #9
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