Bad news for Google’s social platform Google+. It has the stickiness of a bowl of water. Google+ might be claiming large amounts of users and is reported to be outpacing Twitter in new user sign-ups, but in the most important metric it is failing miserably.
Advertising Agency: TORKE+CC, Lisbon, Portugal
Creative directors: André Rabanéa, Hugo Tornelo, Pedro Alegria
Art directors: Daniel Machado, João Pereira, Rui Pica and Rui Santos
Copywriters Nuno Trindade, Zeynep Rabanéa
Planners: Diogo Teixeira, Mariana Figueiredo, Frederico Ferreira
Producer: Soraia Silva
Fairfx.com, the online foreign exchange service, has appointed MBA and PHD to handle its creative and media accounts as it seeks to compete with rivals like Travelex.
Advertising Agency: Grabarz&Partner, Hamburg, Germany
Advertising Agency: Ogilvy & Mather, Prague, Poland
Creative Directors: Will Rust, Tomas Belko
Copywriter/art director: Jiri Langpaul
Account director: Frantisek Mares
Head of art: Daniel Kupr
Basé à Budapest, le photographe Ildiko Neer aime composer des photos impressionnantes d’environnements naturels retouchés, le tout réunies sous la série appelée « Dreamland ». Avec des couleurs magnifiques, de superbes paysages et chemins énigmatiques sont à découvrir dans la suite de l’article.
Sainsbury’s is pushing its own-brand range with a TV campaign to capitalise on the brand’s growth and the completion of the relaunch of its core ‘by Sainsbury’s’ range.
UKTV is to update the on-air identity of Really, its free-to-air lifestyle channel, around the positioning of ‘Really Gets You’, from Wednesday 15 May in a bid to expand the channel’s appeal to men.
Waitrose is to replace Brit Insurance as the primary sponsor of the England cricket team, marking its first move into the sport with a three-year deal.
“No freedom of information, no voice of opposition.”
Advertising Agency: BETC, Paris, France
Audi supports the launch of the new ‘Star Trek’ film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.
Hibu, the rebranded owner of Yellow Pages, has launched a product that it hopes will steal customers from retail giants Amazon and Tesco.
“Straightens corners.”
Advertising Agency: Innocean, London, United Kingdom
Executive Creative Director: Jamie Colonna
Creative Director/ Art Director / Copywriter: John Crozier
Creative Director/ Art Director: Dom Sweeney
Photographer: Tim Kent
Retoucher: Justin Shill
“Don’t let it escape.”
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Guilherme Nesti
Art Director / Illustrator: Eduardo Pastor
Photographer: Thiago Antonovas
Art Buyer: Selma Momosse
Account Supervisor: Carolina Amaral
Advertiser’s Supervisor: Danielle Panissa, Luis Siqueira, Luciana Soubihe, Gabriel Razzotti, Guillermo Rivera Rio, Juan Lavista
Account Manager: Daniela Keller
Production: Rita Vilarim, Thiago Loureiro, Emerson Russo
Post Production: Burti Hd And Arizona
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Per Pedersen
Group Creative Directors: Elaine McCormick, Fran Sheff-Mauer
Creative Directors: Rob Perillo, Rob Lenois
Art Director: Rob Perillo
Copywriters: Rob Lenois, Jon Koffler, Lance Parrish
Designers: Evan Ortolani, Corel Theuma
Account Executives: Jason Kahner, Tara Cosentino
Planner: Sharon Wanamaker
Photographer: Clint Blowers
Project Manager: Rachel West
The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!
Recognizing mistakes retroactively is easy. After the damage is done, heads roll downhill as people ask, “Who could’ve let this happen?” At times, the criticism can be unfounded. The political correctness machine does not care much for different sides to an offensive story. But sometimes, in cases of extreme public blunders, the story only has one side.
In the past few weeks, we’ve seen two thoughtless content blunders – one from Mountain Dew, the other for Hyundai – that resulted in serious and immediate public backlash. Mountain Dew’s goat spot was developed by rapper Tyler, the Creator, and was quickly pulled by Pepsi Co. after viewers complained of racism and misogyny. As you’ll see in the above ABC News clip, it’s also being referred to as “the most racist commercial ever” for the way it reinforces black stereotypes. The Hyundai spot, which aimed to pull humor and brand equity out of a failed garage suicide attempt, may go down as one of the most insensitive commercials ever. Hyundai reached out to AgencySpy, hoping to distance itself from the bad press about an hour after we published excerpts of a heartfelt blog post from Holly Brockwell, a London-based copywriter whose father died in a similar manner to what was portrayed in the ad.
New Career Opportunities Daily: The best jobs in media.
Brands will be offered the chance to exclusively sponsor government campaigns following a relaxation of the rules that govern how Whitehall funds its marketing efforts.
The latest viral video hits from Carphone Warehouse, Peta and Acer.
Social video expert Be On evaluates the latest viral campaign from Puma.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
